How To Lead
Digital
Transformations
Digital transformation can be defined as a
process whereby an organization shifts their
business models, processes, and organizational
culture with digital technologies to adapt to
changing customer behaviors. They adapt to
meet ever-changing customer expectations and
engage with consumers in innovative ways.
Copyright © 2018 by Faisal Hoque. All rights reserved.
By Faisal Hoque
Founder, Shadoka

AGENDA
• Defining Digital Transformation
• What Is Shaping Our World
• Assess, Learn, Grow, Monitor

Technological
transformations will
continue to reshape the
way the business world is
organized.

However, a recent leadership study on digital
transformation by Dell unveils most
organizations are unprepared:
• 45% fear becoming obsolete in 3–5 years
• 48% are unaware of what their industry
will look like in 3 years
• only 5% are classified as Digital Leaders

Digital transformation can be defined
as a process whereby an organization
shifts their business models,
processes, and organizational culture
with digital technologies to adapt to
changing customer behaviors.
They adapt to meet ever-changing customer
expectations and engage with customers in
innovative ways.

Being different has always
mattered, but now it
matters even more.

If vision is an expression of the soul of
an organization, platform is its body.
The assets, whether internal or
external, lend the company its "core
competencies," which tend to grow
organically.
Competencies are platforms, or
assets with business
applications.

A digital transformation
strategy aims to create the agile
capabilities of fully leveraging the
possibilities and opportunities of
new technologies and their impact
faster, better and in more
innovative way in the future.
It starts with answering essential
questions such as the what, why,
how and who.

Sooner or later almost every organization needs to
transform or diversify from their original market intent.
Disruption & Transformation
is nothing new.

AGENDA
• Defining Digital Transformation
• What Is Shaping Our World
• Assess, Learn, Grow, Monitor

Optimism is itself a strategic
asset—as long as it's backed up
by a strong grasp of the facts.
With that in mind, here's a look at some
of the business trends that seem most
likely to impact professionals of all
stripes in the year ahead.

Still in the early stages of development
and use, AI, machine learning, and deep
learning are already impacting how we
live, work, and play.
It’s time for every organization start
experimenting with the many ways these
technologies are helping organizations work
smarter, better, and faster.

Source: “How AI Is
Pushing Man And
Machine Closer
Together”, PwC
Survey Report

“However infatuated or convinced you are
about the possibilities of AI and automation,
it is simply not realistic to expect it to
entirely replace human radiologists in the
near future, if at all.” – Dr. Hugh Harvey
AI is NOT as smart as you think.
AI will allow us to do more
meaningful and ‘Human’ work...
“Artificial Intelligence Is Not as Smart as
a 4-Year-Old Child.” – Miles Brundage

To do more Human work, we have to
double down on our humanity.
We must learn...
• To be mindful, emphatic, and resilient
• To inspire, influence, and lead
• To champion creativity, diversity, and
cross-border collaboration

The Gig Economy creates
more Opportunities
Increasing numbers of skilled
professionals are driving the growth of the
gig economy. And while there are those
who ultimately expect that growth to level
off, it doesn't appear ready to do that
within the next few years.

Fueled by cheaper cloud computing,
remote work tools, and the spread of
enterprise-level technology platforms for
independent workers, the gigging trend will
continue to grow.
That's good news for established companies, which
can tap into the talent they need for the time they
require it. Savvy businesses can become more
efficient, reducing fixed costs and improving their
bottom lines.

Big Data gets Even Bigger
Not all data analysis qualifies as "big
data," of course, but solutions are
multiplying, and more companies are
seriously ramping up their
investments in the field instead of
just talking about it.

Big data spending is projected
to grow by a CAGR of 23%
each year until 2019.
The ability to develop an integrated,
analytical view of customer activities
and business operations will
separate the wheat from the chaff
more decisively and rapidly than
we've seen so far.

Social selling goes Mainstream
With LinkedIn, Facebook, Twitter, and
other social platforms making major
moves to enable social selling with
original content, businesses will have to
‘open their hearts’ to influence the
masses.

Some social selling statistics:
• 79% of sales people that use
social media outsell their peers.
• 53% of buyers said they listen
to peer recommendations
before they make a purchase.
• 65% of buyers feel the vendor’s
content had an impact on their
final purchase decision.

Generation Z
Comes into Focus
Generation Z, the youngest
demographic of new workers now
entering the workforce. Gen-Z roughly
encompasses today's teens and young
adults born after 1995, the oldest of
whom are 21 years old—next year's
entry-level employees.

A recent Northeastern
University study on Gen Z
concludes:
• 42% expect to work for
themselves.
• 72% would prefer to design their
own college courses and majors
altogether.
• 79% want colleges to integrate
work experience with
coursework.

Some of this trepidation is well-
justified, in light of issues like the
student debt crisis and college
affordability.
But many of Gen-Zers' traits
seem likely to propel them
toward innovation and
growth hacking in a wide
range of current and
emerging industries.

The fact is that for independent
workers, tomorrow's entry-level
employees, entrepreneurs, growing
startups, and establish corporations,
sustainable growth and innovation are
never one-time things.
It takes a deep emotional,
systemic, and cultural stake in
the changing climate—which
starts, of course, with an
understanding of it.

AGENDA
• Defining Digital Transformation
• What Is Shaping Our World
• Assess, Learn, Grow, Monitor

Assess, Learn, Grow, Monitor
Transformational journeys require
acurate assessments, learning, growth,
and monitoring of:
1) People and Culture;
2) Capacity and Capabilities;
3) Innovation; and
4) Technology.

Research — Do extensive cross-industry
research to understand current and changing
customer behavior.
Define — Define the problem that needs
solving.
Ideate — Consider many options from many
perspectives, disciplines, and sources.
Execute — Develop rapid prototypes to
gather feedback from stakeholders.
Apply Design Thinking.

A digital transformation maturity assessment
identifies an organization's current state by
focusing on: 1. People and Culture; 2. Capacity
and Capabilities; 3. Innovation; and 4.
Technology.

People and Culture: Level 3 Maturity Characters
• Staff understand the benefits and opportunities to
them and customers of the digital strategy.
• Focus is on customers and how digital can meet their
needs.
• Digital transformation change management plan
implemented.

Capacity and Capability: Level 3 Maturity Characters
• Digital policies and procedures regularly audited and
improved.
• Digital budget appropriate to current needs.
• Staff productivity gains and benefits from embracing
digital solutions are identified and sought.
• Staff training regime helping to improve online presence
and service delivery.

Innovation: Level 3 Maturity Characters
• The potential for digital channels to create new
ways of engaging with customers and delivering
services is explored and digital projects formed.
• Digital channels are used to create new relationships
with customers.

• Technology strategy and systems are aligned to the digital
strategy.
• Technology is focused on digital channel delivery and
delivering the benefits articulated in the digital strategy.
• Greater integration of multiple technology systems that
assist development of integrated services and a single-
customer view.
technology: Level 3 Maturity Characters

Plan, design, and execute programs for
Sustainable Growth

Define KPIs and Monitor program
Impact and values

Practice Flexible, Adaptive
Leadership...
Since organizational needs change at
each stage, its leaders need to keep
evolving at the right pace. That
requires introspection, self-
awareness, and a keen sense of
strategy—both in the short- and
long-terms.

About Me
Founder of Shadoka
A Top 100 Thought Leader. A Top 100 Most Influential
People in Technology. Founder, CEO, Chairman, and/or
board member of multiple international companies.
Author of multiple publications on leadership,
entrepreneurship, management, innovation, and
mindfulness. A regular, top contributor to Fast Company,
Business Insider, Medium, and other publications with
thousands of viral social media followers from around the
globe.
Follow me @faisal_hoque
faisalhoque.com

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