Based on Ch. 1 -2 of Janice Redish's 'Letting Go of the Words'.

1. PROJECT
DATE CLIENT
1/28/16
LETTING GO OF THE
WORDS
CH. 1 AND 2

2. Today’s Topics:
Reading Quiz
Why we need to think about communicating.
Content IS a conversation.

3. Why DO we need to
communicate well online?
Harnessing social
capital
“Tools don’t get socially
interesting until they get
technologically boring.”
New communicative
revolution.
For the first time, media
is good at having many
to many conversations.

4. Content = Conversation
People come for the content.
Info that is
easy to find
easy to understand
accurate
up to date
credible

5. Web = phone
People don’t come for the
documents. They come for
the conversation.
Information
Questions
To do it well, you have to
UNDERSTAND the desired
conversation and satisfy it.

6. Skim and Scan
Audiences read little online.
The instead skip through the
pathway of links.

7. Writing well = having
successful conversations
Good web writing:
Answers questions
lets readers ‘grab and go’
asks you to come again
markets to a target
audience
uses SEO well
is accessible to all

8. Grab and Go
Break your text up
(chunking)
Start with key messages
KISS (sentence and
paragraphs)
Lists and tables
Meaningful links
Illustrate your content

9. Välkommen
Paper -> you start the
conversation
Digital sites -> you don’t
exist until someone finds
you.