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AUGMENTED
WHAT IS AUGMENTED REALITY?
▸Augmented Reality (AR) is a technology enriching the real
world with digital information and media, such as 3D models
and videos, overlaying in real-time the camera view of your
smartphone, tablet, PC or connected glasses.
▸Not just games - also browsers, apps - anything that creates
a hybrid spaces in which the digital and the physical coexist.
BEST PRACTICES
THE MYSTERIOUS
PACKAGE
▸ Storytelling in physical objects
▸ Whisper campaign
▸ Viral
▸ Clues are found in the physical
and digital
▸ Blogs
▸ Videos
▸ Aged paper

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Small AR slideshow for intro

  • 2. WHAT IS AUGMENTED REALITY? ▸Augmented Reality (AR) is a technology enriching the real world with digital information and media, such as 3D models and videos, overlaying in real-time the camera view of your smartphone, tablet, PC or connected glasses. ▸Not just games - also browsers, apps - anything that creates a hybrid spaces in which the digital and the physical coexist.
  • 3.
  • 4. BEST PRACTICES THE MYSTERIOUS PACKAGE ▸ Storytelling in physical objects ▸ Whisper campaign ▸ Viral ▸ Clues are found in the physical and digital ▸ Blogs ▸ Videos ▸ Aged paper