2. WHAT IS AUGMENTED REALITY?
▸Augmented Reality (AR) is a technology enriching the real
world with digital information and media, such as 3D models
and videos, overlaying in real-time the camera view of your
smartphone, tablet, PC or connected glasses.
▸Not just games - also browsers, apps - anything that creates
a hybrid spaces in which the digital and the physical coexist.
3.
4. BEST PRACTICES
THE MYSTERIOUS
PACKAGE
▸ Storytelling in physical objects
▸ Whisper campaign
▸ Viral
▸ Clues are found in the physical
and digital
▸ Blogs
▸ Videos
▸ Aged paper