the tourism in India

1

Project Report on ‘’ THE TOURISM IN
INDIA”
UNDERAKEN AT
“TRAVEL MATE INDIA” .
A Project Submitted To
University of Mumbai for Partial Completion of the Degree Of
Master in Commerce
Under The Faculty of Commerce
By
PRERNA RAJENDRA BENDAL
Under the guiding of
Prof.S.S.Khot
Patpanhale Art,Commerce&Science College,
Patpanhale- shingartali Tal-guhagar
Dist-ratnagiri 415724
March-2018

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Index:
Chapter No.1: Introduction
Sr.no.
topic………………………………………………….pg. no
1.1 Executive summary………………………………………………… 06
1.2 Introduction……………………………………………………...... 10
..
Chapter No.2: Research Methodology
2.1 Scope of Study……………………………………………………. 19
2.2 Company profile………………………………………………….. 21
2.3 Objectives………………………………………………………….. 30
2.4 Classification…………………………………………………………. 31
Chapter No.3: Literature Review
3.1 literature review………………………………………………………. 32
Chapter No.4: Data Analysis
4.1 Pie diagrams………………………………………………………….. 79
Chapter No.5: Conclusion
5.1 conclusion……………………………………………………………. 88
Chapter no.6: Annexures:
6.1: bibliography…………………………………………………………….. 89
Questionnaire ………………………………………

3

Patpanhale Art,Commerce&Science College,
Patpanhale- shingartali Tal-guhagar
Dist-ratnagiri 415724
Certificate
This is to certify that PRERANA RAJENDRA BENDAL has work and
duly completed his project work for the degree of master in commerce under
the faculty of commerce in the subject of IV and this project entitled
“The Tourism in India undertaken at travel mate India”.
Under my supervision. I further certify that the entire work has been done by
the learner under my guidance and that no part of it has been submitted
previously for any degree or diploma university.
It is his own work and fact reported by his personal findings and
investigations.
Place:
Date:

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Declaration by learner
I the undersigned Saale
Here by, declare that work embodied in this project work title” The tourism
in India undertaken at travel mate India”.” from my own contribution to
the research work carried out under the guidance of prof:S.S.Khot Is a result
of my own research work and has not been previously submitted to any other
university for any other degree/diploma to this or any other university.
Whertever reference has been made to previous work of the others it has
been clearly indicated as such and included in the bibliography.
I here by further declare that all information of this document has been
obtained and presented in accordance with the academic rule and ethical
contact
Certified by
Assistant prof:S.S.Khot PRERANA RAJENDRA BENDAL

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ACKNOWLEDGMENT
To list who all have helped me is difficult because they are so numerous and
the depth is so enormous.
I would like to acknowledge the following as being idealistic channels and
fresh dimensions in the completion of this project.
I take this opportunity to thank the University of Mumbai for giving me
chance to do this project.
I would like to thank my principal, P.T.SANAYE for providing the
necessary facilities required for completion of this project.
I take this opportunity to thank our coordinator S.S.KHOT for her moral
support and guidance.
I would also like to express my sincere gratitude towards my project guides
.S.KHOT whose guidance and care made the project successful.
I would like to thank my college library for having provided various
reference books and magazines related to my projects.
Lastly, I would like to thank each and every person who directly or
indirectly helped me in the completion of the project especially my parents
and peers who supported me throughout my project.

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CHAPTER I:Introduction
1.1:Executive Summary
Tourism is the act of travel for the purpose of recreation and business, and
the provision of services for this act. Tourists are people who are "traveling to and
staying in places outside their usual environment for not more than one
consecutive year for leisure, business and other purposes not related to the
exercise of an activity remunerated from within the place visited" (official
UNWTO definition). The distance between these two places is of no significance.
A more comprehensive definition would be that tourism is a service
industry, comprising a number of tangible and intangible components. The
tangible elements include transport systems - air, rail, road, water and now, space;
hospitality services - accommodation, foods and beverages, tours, souvenirs; and
related services such as banking, insurance and safety and security. The intangible
elements include: rest and relaxation, culture, escape, adventure, new and
different experiences.
Many countries depend heavily upon travel expenditures by foreigners as
a source of taxation and as a source of income for the enterprises that sell (export)
services to these travelers. Consequently the development of tourism is often a
strategy employed either by a Non-governmental organization (NGO) or a
governmental agency to promote a particular region for the purpose of increasing
commerce through exporting goods and services to non-locals.
Sometimes Tourism and Travel are used interchangeably. In this context
travel has a similar definition to tourism, but implies a more purposeful journey.

7

In 2011, there were over 983 million international tourist arrivals worldwide,
representing a growth of 4.6% when compared to 940 million in 2010.
International tourism receipts (the travel item of the balance of payments) grew to
US$1.03 trillion (€740 billion) in 2011, corresponding to an increase in real terms
of 3.8% from 2010. In 2011, international travel demand continued to recover
from the losses resulting from the late-2000s recession, where tourism suffered a
strong slowdown from the second half of 2008 through the end of 2009 After a
5% increase in the first half of 2008, growth in international tourist arrivals
moved into negative territory in the second half of 2008, and ended up only 2%
for the year, compared to a 7% increase in 2007.The negative trend intensified
during 2009, exacerbated in some countries due to the outbreak of the H1N1
influenza virus, resulting in a worldwide decline of 4.2% in 2009 to 880 million
international tourists arrivals, and a 5.7% decline in international tourism receipts.
Tourism is important, and in some cases, vital for many countries. It was
recognized in the Manila Declaration on World Tourism of 1980 as "an activity
essential to the life of nations because of its direct effects on the social, cultural,
educational and economic sectors of national societies and on their international
relations. “Tourism brings in large amounts of income in payment for goods and
services available, accounting for 30% of the world's exports of services, and 6%
of overall exports of goods and services. It also creates opportunities for
employment in the service sector of the economy, associated with tourism. These
service industries include transportation services, such as airlines, cruise ships and
taxicabs; hospitality services, such as accommodations, including hotels and
resorts; and entertainment venues, such as amusement parks, casinos, shopping
malls, music venues and theatres.

8

 INDIA AS A POTENTIAL TOURIST DESTINATION
India’s bounteous heritage includes not just breathtakingly beautiful architecture,
rich traditions and diverse cultures but also mesmerizing and scenic landscapes.
From the Challenging snow-clad peaks of the Himalayas and the cool hill stations
of the north, to the alluring beaches on the western and eastern coasts and the
ornate temples of the south, India has the variety to satiate the interests of all
those travelling through the country.
In fact so popular is the country as a global tourist hot spot that the
„Coned Nast Traveler‟, one of the ace travel magazines, profiled India as the
most preferred tourist destination in recent times. It is true then, that tourism is an
important and flourishing industry in the country.

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11

The Usual environment is intended to exclude trip with in the place of residence,
work or education and daily shopping and other day to day activities.


International tourism receipts
International tourism receipts grew to US$1.03 trillion (€740 billion) in 2011,
corresponding to an increase in real terms of 3.8% from 2010. The World Tourism
Organization reports the following countries as the top ten tourism earners for the year
2011, with the United States by far the top earner.
Tourism emerged as the largest global industry of the 21st
century. In the new
millennium global economy will be governed by Technology, Telecommunication and
Tourism. Tourism has a potential to create the maximum number of jobs. According to an
assessment, in India alone, 100 million additional jobs will be created by the Tourism
industry in the next 25 years. It helps to earn valuable foreign exchange.
Tourism in India is the largest service industry, with a contribution of 6.23% to the
national GDP and 8.78% of the total employment in India. In 2010, total Foreign Tourist
Arrivals (FTA) in India were 5.78 million and India generated about 200 billion US
dollars in 2008 and that is expected to increase to US$375.5 billion by 2018 at a 9.4%
annual growth rate. The majority of foreign tourists come from USA and UK. Kerala,
Tamil Nadu, Delhi, Uttar Pradesh and Rajasthan are the top five states to receive inbound
tourists. Domestic tourism in the same year was 740 million. Andhra Pradesh, Uttar
Pradesh, Tamil Nadu and Maharashtra received the big share of these visitors. Ministry
of Tourism is the nodal agency to formulate national policies and programmers for the
development and promotion of tourism. In the process, the Ministry consults and
collaborates with other stakeholders in the sector including various Central
Ministries/agencies, the state governments and union territories and the representatives of
the private sector. Concerted efforts are being made to promote new forms of tourism

12

such as rural, cruise, medical and eco-tourism. The Ministry of Tourism also maintains
the Incredible India campaign.
In 2011, total Foreign Tourist Arrivals (FTA) in India were 6.18 million and Foreign
Exchange Earnings stood at US$ 16.691 billion (Global rank-17) up 17.6% from previous
year figure of US$ 14.193 billion (5.58 million FTAs in 2010). India's Foreign Exchange
earnings grew by an astonishing 14.1% (CAGR) during 2001-10 out-pacing global
average 7.7%. Owing to steady decade-long growth India's share in world Foreign
exchange earnings has gone up from 0.64% in 2002 to about 1.72% in 2011.
According to World Travel and Tourism Council, India will be a tourism hot-spot from
2009 to 2018, having the highest 10-year growth potential. The Travel & Tourism
Competitiveness Report 2007 ranked tourism in India sixth in terms of price
competitiveness and 39th in terms of safety and security. Despite short- and medium-
term setbacks, such as shortage of hotel rooms, tourism revenues are expected to surge by

13

42% from 2007 to 2017. India's rich history and its cultural and geographical diversity
make its international tourism appeal large and diverse. It presents heritage and cultural
tourism along with medical, business and sports tourism. India has one of the largest and
fastest growing medical tourism sectors.
o The tourism industry comprises of the following main and distinctive sectors:

Transportation
Tourism industry is heavily dependent on the transportation industry which comprises of
airlines, cruise and ferry lines, passenger railways, coach and bus travel, car hire. Thanks
to the increase in tourist traffic, over the years, the range of airline services has
considerably, not only in terms of frequency of flights and number of destinations, but
also in terms of different services, and differing levels of service to meet different
passenger needs. This shows the important role marketing plays as competition and
demand intensifies.
Passenger rail services have also changed, and their role in tourism is as wide as with, for
example, Euro rail tickets allowing extensive international travel at basic(service)
standard for students and budget tourists, to the luxury of Palace on Wheels – where the
train voyage is the holiday.
Cruise lines are operating different services tailored to consumers‟ budgets, and
other shipping lines involved in the tourist industry, especially the ferry operators, are
broadening and upgrading their range of services and facilities to meet consumer
expectations, and to remain competitive. Coach and bus companies have acted in a
similar fashion and so have the car rental companies.


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
Accommodation
Accommodation includes hotels, ranging from the biggest international chains
recognizable worldwide such as Hilton and Holiday Inn to small independent
establishments. In order to gain recognition in an increasingly competitive marketplace
Many smaller independent hotels have grouped together, adopting a consortium approach.
Under a central brand name, they can offer central reservations services, for e.g. and present
a recognizable identity to consumers which enables them to compete against the larger, more
established chains. Other types of accommodations are also well established in tourist
markets, notably self-catering apartments and club type complexes.
With the innumerable dream destinations India offers the best of the accommodation
facilities to the travelers to the land. There are plenty of hotels and resorts in India that
cater to the needs of tourists of all kinds. The hotels and resorts in India provide high
standards of quality of accommodation, facilities and comforts to satisfy the client’s at
the most reasonable rates. The variety of hotels and resorts in India ranging from Luxury
Hotels, Standard Hotels, Budget Hotels to the Heritage Hotels In India. Then there are
several Indian & International Hotel Chains in India. The services and the facilities are
such that the hospitability of India gets revealed always. Throughout the length and the
breadth of the country that is dotted with tourist destinations the hotels and resorts are
available to make your experience of India unique.
The incomparable and incredible land of India offers plenty of accommodation options
such that the visit to the wonderland suits all pockets. The country where tradition and
trends fuse to give you the best the range of possible accommodations is vast. There are
the exclusive hotels and hotel chains that boast of luxurious amenities and world-class
décor.
Hotels in India have been categorized on different parameters all of them taking into
account the factors such as service provided, infrastructure, location, heritage value, and

15

types of guests accommodated. Like many other countries worldwide, these
categorizations help the common travelers zero down on the accommodation option he
can afford or wanted to stay at during his/her visit.

16




Tour operators
Tour operators are the firms which specialize in providing the whole holiday package,
incorporating travel and accommodation needs for the consumer. They range from highly
specialized operations such as Indianvisit.com, who customize every kind of trip that
you can dream of, to large operators offering services at all different levels to cater for
budget, family, or singles holidays to „near‟ or „faraway‟ destinations.
Thomas Cook and Cox and king are the best known of such operators; they also
offer travel agency and financial services to their consumers. An independent local coach
firm may also be a tour operator and many transportation companies also offer holiday
packages.

17


Tourism Destination Operators/ Destination Management
This is new category in many senses, as it is an area of the tourism industry which has
seen a massive growth in the development of theme parks and other types of artificial
tourist destinations in the recent years. However Disneyland and Disneyworld in America
were the forerunners of this development in tourism marketing, and they have been well
established for decades.
It is due to the recent growth, and the continuing trends, which make it area which should
be considered separately as a tourism industry. The new Euro Disney theme park in
France is an example of a tourism destination operation. On a smaller scale, heritage
parks which being developed from Britain’s industrial wasteland such as Wigand Pier,
which attracted over half a million tourists in 1991, and similar attractions now represent
a significant amount of tourism activity.





18

o
BENEFITS TO CUSTOMERS
Since the economy opened up in 1991, several foreign chains have entered the Indian market,
including Hyatt, Four Seasons, Hilton, Regent, Radisson and Holiday Inn. The result is that
the quality of service has improved. The overseas players have brought in efficient systems
and service standards from Europe and the US. Competition has forced Indian hotel groups
to improve their standards. The customer has benefited in many ways. The influx of foreign
players has led to major price wars in the industry. In an attempt to woo customers, Indian
hotels have reduced their tariffs significantly.
According to one hotelier, "India has become a normal market -– like others in the West
or in Southeast Asia – with demand and supply determining the price".

19

CHAPTER III: RESEARCH METHODOLOGY
2.1: SCOPE OF STUDY & company profile
Travel and Tourism as one of the world’s largest foreign exchange earner among industries,
provides employ-mint directly to millions of people worldwide and indirectly through many
associated service Indus-tries. As a very large industry, it includes Government tourism
departments, Immigration and customs services, travel agencies, airlines, tour operators, hotels
etc. and many associated service industries such as airline catering or laundry services, guides,
interpreters, tourism promotion and sales executives etc. Travel and tourism enterprises include
major internationals with thousands of workforce, though small private travel agent have handful
of employees.
Work in the travel and tourism industry is essentially concerned with providing services for
people who are away from home, on business or holiday. Travel can be leisure travel involving
package tours, pilgrim travel, adventure travel etc. or for purely business. Work at every
functional level in the industry involves dealing directly with people.
Travel company personnel must be up-to-date on current rules and regulations and
documentation required, in areas like cargo, ticketing and passports, visas etc. so as to correctly
advise their clients, and to take care of the paperwork when necessary. Besides this, all tourism
staff in marketing, counter sales, or guide services, should be knowledgeable about the places
their clients visit, in terms of general background, how to get there, connections by air, rail and
road and the facilities available.
In India, Travel and tourism, as and industry, has been somewhat slower to take off than in many
other places. However, with increasing worldwide interest in travel, and with the Government’s
encourage-mint of its activities, it is undergoing massive expansion and improve-mint. This
forecasts a bright future for all those who choose to make a career of travel and tourism. Young
people with drive and a capacity for hard work can rise to top positions very quickly in travel and

20

tourism or even head their own agencies. A job in the industry gives good returns as well as
perks including opportunity to see many locales at low prices. Now a days working in an airline,
whether on the ground or in flight is an exciting option for many people . In the airlines, one can
work as Traffic Assistance, Reservation and Counter Staff, Airhostess and flight pursers, Sales
and Marketing staff and customer services. A course in travel and tourism or a qualification on
Hotel management helps to get in. The jobs in airlines though challenging are glamorous and
afford the possibility of traveling to exciting destinations. Free tickets for the family offered by
some airlines are an added advantage. Domestic and international Airlines such as Air India,
Indian airlines, Jet airways, Air Sahara, Aeroflot, British Airways, Cathay Pacific, Emirates, and
Singapore Airlines etc. offer employment opportunities with attractive salaries and numerous
benefits.
Opportunities are plenty in travel agency business .Many resorts, travel groups use travel agents
to promote their tour packages to travelers. They deal with almost everything connected with
travel including the shortest route to the destination, travel mode, obtaining important documents
that are required like visa, passport, vaccination certificates etc. , suitable places to stay, current
exchange rates, tourist attractions to visit, climate and they will plan the trip keeping in mind the
clients’ preferences, budgets and special needs. In travel agencies there are openings for
reservation and counter staff, Sales and Marketing staff, Tour escorts and tour operators, cargo
and courier agencies etc. A short term course or a diploma in travel and ticketing for few months
duration will help gain entry into an agency. Several large travel agencies also offer short-term
training program-mess, and tend to absorb most of the candidates. Some agencies take in fresh
graduates and train them on the job. Most travel agencies demand persons with a pleasing
personality and the ability to deal with custom-errs. A knowledge of destinations and procedures
help a great deal. Now sky is the limit in the field of travel and tourism.

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2.1.1 Company profile
About our Company:
Travel agent in Delhi is not just a name, but it is a commitment. We are a reputed
and professionally managed company which has been in the business of Tour and
Travel since 2000, based in New Delhi, India.
TRAVELMATE INDIA is one stop travel house, exploring the world can be one of the
most rewarding experiences in life. However, planning a trip can be extremely frustrating
especially when one doesn’t know where to start. We understand travel needs of all and
deliver the best through meticulous planning.
Traveling with TRAVELMATE is all about escaping the ordinary to truly appreciate the
extraordinary. It's about bringing people together or taking them away, about
discovering the world or getting lost in it.
TRAVELMATE brings together a highly trained team of individuals with over two
decades of experience in the travel industry. A team which has the confidence and
the expertise to handle the most complex and challenging tasks they are faced with.
Travel Mate is a travel agency of repute established in the year 1990, with a professional
outlook in the competitive world of today.
We have numerous certificates of accreditation awarded by all the major airline
carriers such as Swissair, British Airways, Cathay Pacific and Air India. We are
recognized by the Department of Tourism, Government of India and are members of:

22

-International Air Transport Association (IATA)
-Pacific Asia Travel Association (PATA)
-American Society of Travel Agents (ASTA)
-Indian Association of Tour Operators (IATO)
-Travel Agents Association of India (TAAI)

23

Our Services Include:
1.Domestic and International Air Travel:
We operate Group Tours in all our divisions i.e. Outbound, Inbound and Domestic.
Each tour is different in the number of days and destinations. All the tours are pre-
planned i.e. the dates of departures and arrivals are fixed in advance for all the tours.
Inbound Group Tours are operated by us ,we organize for accommodation, air travel,
coach, car, guides and excursions for foreign tourists travelling in groups from the size
of 15 to 45 persons on a pre-booked itinerary. We cater to this varied demand s arising
from our clients outside India. Some of these tours handled by us are theme led tours like
gardens of the world, natural history, art treasures, etc.
Under FITs we provide customized holidays which have flexibility and are designed to
suit the customer needs unlike group tours which are standard in nature. We believe this
product though complex has good demand and requires better planning and execution to
meet individual needs. We have experience in handling complex requests associated
with FITs and have a unique internet program that allows and facilitates complex
itinerary planning and booking capability.
2.Incentive Travel Conferences & Seminars(MICE-Meeting,Incentives,Confrenses
& exhibition):
Leisure travel is increasingly being used as an incentive tool by many organizations to
convey appreciation for recognizing achievers. It has dual benefits, one by providing a
holiday that enables an executive to unwind and recharge and the other serving as a
reward for excellence that inspires the team. Our incentive division works closely
with the client to tailor-make a program best suited to his needs and budgets.

24

The incentive division amongst other services assists in selection of a destination,
providing a choice of airlines using the most economical route and complete
logistic

25

Support on ground. Such programs are organized within India for foreign clients
or domestic clients or overseas for a domestic client.
We cater to all aspects of conference organizing, business meetings, event management,
seminars, exhibitions, product launches and incentives. Every event is designed to meet
specific requirements right from the pre-event preparations, during the event itself and
through to post-event settlements. Our expertise in this segment with extensive planning
and considerable research ensures our customers have the most comprehensive travel
experience.
3. Corporate / Business Travel
The Corporate or Business Travel has witnessed a change from the traditional travel
agency mode to total travel management mode. In this mode the objective is to minimize
the total travel budget for the corporate while maintaining the service standards. The
need has arisen from the increasing complexities, quality and time effectiveness of
business travels of current times. The Corporate Travel market is a highly competitive
market with presence of both domestic and international travel companies. We have
systems and processes in place to make urgent and quick bookings for domestic and
international flights, hotels, visas, foreign exchange, travel insurance, car rentals, etc. We
also provide various services related to conference organizing, meetings, exhibitions,
trade fairs for corporate travellers. This is mainly a fee-based business and involves low
marketing cost. It provides scale to the operations and hence the buying power and a
sense of predictability to the business.
4. Passport & Visa Facilitation:
Visa services are provided in the categories of Tourist visa, Transit visa, Business visa,
Student visa, Conference visa and Entry and Employment visa. Passport services include

26

issuance and cancellation of passport, editions in details, extension of validity, etc. We
are involved in all visa and passport related processes from lodgment of application to
delivery of the passport. All administrative, logistical and technical tasks related to the
processing function, except the decision making, are undertaken by us.

27

Thus, allowing diplomatic missions to focus towards the core task of judging an
Applicant’s eligibility as granting of visa remains the prerogative of the diplomatic
Mission, we support them for all the rest of the activities.
5.Car Rentals
6.Money Exchange
Our Clients: We look after the travel arrangement of Govt. Departments, Public Sector
Units, Multinationals Companies, National Corporate, & Fore

29

Chapter-II: Research methodology
Research Objective:
Study the Consumer Behavior With regards to Travel and Tourism in India .
Research Problem:
How Modernize is Travelling Habits of the people ?
Sampling Size: 10
Sampling techniques: Through Questionnaire
The Survey was conducted over a period of a month June (3-4days) . In which, I went to
tourists places of Delhi like Quota minar,India gate etc. Tourist Coming from different
countries and made them aware of the survey, provided them with the questionnaire and
helped them in filling it.
The information which was seek from them was to predict how modernize their way
of travelling is. They were asked,

30

2.2: objectives:
1. To highlight the potential of the Indian Tourism Industry.
2. Learned about the destinations of the India.
3. To know the present scenario of the tourism industry.
4. The future prospective of Indian tourism.
8. The future prospective of Indian tourism.
12. The future prospective of Indian tourism

14
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31
-
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32

Chapter-III: Review of Literature
Positive Starts To 2012 For Tourist Arrivals Data released by the Indian Ministry of
Tourism in April 2012 showed that tourist arrivals grew strongly in the first quarter of
2012, building on positive growth registered in 2011. Between January and March,
visitor arrivals grew by 9.5% year-on-year (y-o-y) to 1.9mn. Growth was particularly
strong in March, when arrivals grew by 13.2% y-o-y. Foreign exchange earnings grew by
an impressive 42% y-o-y in rupee terms in March, as compared to 6.8% growth over the
quarter as a whole.
Such high levels of growth bode well for performance throughout the rest of the year
and are particularly positive in the context of mounting global economic uncertainty.
With India having therefore performed well during its traditional high season in the early
months of the year, we maintain our forecast for tourist arrivals of 6.8mn in 2012,
building on 2011‟s positive performance.
India Expands Visa on Arrival System Local media reports in early 2012 suggest that the
Indian government is considering extending the Visa on Arrival (VOA) system to more
countries, in order to bolster the tourism industry. The VOA system was first introduced
in January 2010 and then applied only to Finland, Japan, Luxembourg, New Zealand and
Singapore. In January 2011 it was extended to Cambodia, Indonesia, Vietnam, Laos,
Myanmar and the Philippines. Now, it may be extended to countries such as Thailand,
Spain, Germany, Brunei, Malaysia, Brazil, South Africa, Russia, France and Sweden.
The current visa application system can be unwieldy and time-consuming, so the Indian
government may be seeking to attract more tourists by streamlining procedures. Ministry
Of Tourism Launches 2012-2017 Development Plans In early 2012, Indian
President Pretibial Patel launched the country’s 12th five-year tourism development plan,

33

Focusing on the 2012-2017 period. During this timeframe, India is targeting average
Annual tourist arrivals growth of 12%, aiming to create an extra 5mn jobs. A large part of
This plan focused on upgrading India’s transport infrastructure. In particular, the
Government assesses that 30 airports will need to be built or upgraded during the next
Five years. Between 2012 and 2017, the government has set an investment target of
US$13.1bn, with approximately 60% to be sourced from the private sector. Since Q108,

34

We have described numerically the banking business environment for each of the
countries surveyed by BMI. We do this through our Commercial Banking Business
Environment Rating (CBBER), a measure that ensures we capture the latest quantitative
information available. It also ensures consistency across all countries and between the
inputs to the CBBER and the Insurance Business Environment Rating, which is likewise
now a feature of our insurance reports. Like the Business Environment Ratings calculated
by BMI for all the other industries on which it reports, the CBBER takes into account the
limits of potential returns and the risks to the realization of those returns. It is weighted
70% to the former and 30% to the latter.
The evaluation of the „Limits of potential returns‟ includes market elements that are
specific to the banking industry of the country in question and elements that relate to that
country in general. Within the 70% of the CBBER that takes into account the „Limits of
potential returns‟, the market elements have a 60% weighting and the country elements
have a 40% weighting. The evaluation of the „Risks to realization of returns‟ also
includes banking elements and country elements (specifically, BMI‟s assessment of
long-term country risk). However, within the 30% of the CBBER that take into account
the risks, these elements are weighted 40% and 60%, respectively. Further details on how
we calculate the CBBER are provided at the end of this report.
In general, though, three aspects need to be borne in mind in interpreting the CBBERs.
The first is that the market elements of the „Limits of potential returns‟ are by far the
most heavily weighted of the four elements. They account for 60% of 70% (or 42%) of
the overall CBBER. Second, if the market elements are significantly higher than the
country elements of the „Limits of potential returns‟, it usually implies that the banking
sector is (very) large and/or developed relative to the general wealth, stability and
financial infrastructure in the country. Conversely, if the market elements are
significantly lower than the country elements, it usually means that the banking sector is
small and/or underdeveloped relative to the general wealth, stability and financial
infrastructure in the country. Third, within the „Risks to the realization of returns‟
category, the market elements (i.e.: how regulations affect the development of the

35

sector, how regulations affect competition within it, and Moody’s Investor Services‟
ratings for local currency deposits) can be markedly different from BMI‟s long-term
risk rating.
TYPES OF TOURS IN INDIA
1. Medico Treatment (India’s Growing Medico Tour)
2. Natural Heal ink (Ayurveda, Yoga)
3. Art & Culture Tour (Tajo Mahan Tour)
4. Festive Tour (Diwali, Dasher)
5. Exploration Tour (Wild Life & Heritage)
6. Study Tour (Specialized Courses)
7. Beach Tour (Beach Holiday Destinations in India)
8. Excursion Tour (Mountaineering, River Rafting)
9. Golden Triangle (Cities Of Golden Triangle)
10. Indian Traditional Tour

36

India is hoping to expand its tourist industry – to include visitors with heart
conditions and cataracts. Indeed, medical tourism, where foreigners travel abroad in
search of low cost, world-class medical treatment, is gaining popularity in countries like
India. The field has such lucrative potential that Indian finance minister Jessant Singh
called for India to become a “global health destination.” And, with prices at a fraction of
those in the US or Britain, the concept will likely have broad consumer appeal – if people
can overcome their prejudices about health care in developing countries. Though the
quality of health care for the poor in countries like India is undeniably low, private
facilities offer advanced technology and procedures on par with hospitals in developed
nations.

NATURAL HEALING
Ayurveda is a perfect ancient science of life, the word AYUR literally means life and
VEDA the science or knowledge. Ayurveda briefly explains the knowledge of the do's
and don’ts one has to follow, which favors the wellbeing of each individual to lead a
healthy, happy, comfortable and advantageous life both physically, mentally & socially.
Ayurveda also emphasizes that prevention is better than cure.

37

According to Ayurveda every living and nonliving being in this universe is a combination
of five basic eternal elements, called Panchen Mahan Booths. Human Body is also
constituted by these five eternal elements in various compositions. Hence it can be
conceived that every cell of body is possessed with all the properties of life. The only
difference of Human Body from the external World is the expression of CHAITHANYA
or consciousness of life spark or spirit or soul. The five basic eternal elements are
1. Earth
2. Water
3. Fire
4. Air
5.Ether
We take you on a special Ayurveda Tour in India, which covers the major Ayurveda
Centers and Ayurveda resorts in India. We offer the Ayurveda Tour with an aim of
rejuvenating you mentally as well as physically.” Health is not everything, it is the only
thing" - this is what the Ayurveda tours in India stress on.


38


ART & CULTURE TOUR
India has been the motherland of art, culture and architecture all across the globe. The
historical monuments in India like the forts, palaces, caves, temples, mosques and
churches tell their own tale. The Art and Culture Tour of India takes you to a
unforgettable odyssey of the ancient monuments in India, the Tajo Mahan in Agra in
Uttar Pradesh; Ajanta Eldora caves near Aurangabad in Maharashtra; Temples of
Khajuraho and South India along with many more structures depicting the art and culture
of India.
The most famous monuments are the eighth wonder and the Tajo Mahan, Red fort, Quota
Miner, Agra fort, Father Skirl and many more. These monuments made in the golden
period when India was ruled by the Mughals; are excellent examples of art, architecture
and culture of India. The art and culture tour in India reflects the flexibility and the
secular elements inherent in our Indian art and culture since the bygone days. These
architectural marvels of India not only represent the deep-rooted art and culture of India
but also the mathematical skills and an exceptional aesthetic sense possessed by the
Indian artisans.
Fairs and Festivals complete the hue and color in the sketch of real India. Whether Holy,
Ganger and Pushcart Fair of Rajasthan; Elephant Festival, Oman or Boat Carnival of
Kerala, The great Goon Carnival; Tajo Mahotsav of Agra or Hansen Festival of Gwalior;
as a tourist you witness a distinct feature in every festival reflecting the culture, customs
and traditions that belong to that region of India.
Every year millions of travellers visit India with a purpose of India Festival Tour,
coinciding the date of travel with the occasion of some Indian Festival. All the festivals
pay a tribute to Indian customs, traditions, culture and climate, which form an
indispensable part of Indian soil. The renowned ones are the Pushcart Fair, International
Kite Festival, Surajkund Fair, Goa Carnival etc. that pull the whole of the tourist traffic
towards India. The mega size and the cultural diversity inherent in these festivals are
apparent enough to leave a tourist awestruck.

39

There is perhaps not a single day in the Indian calendar when in some part of the vast
country a festival is not celebrated or a fair held- some so big that almost the entire
country participates, and some so small that it is confined to a little community in a
remote village. But the spirit is the same - replete with rituals, color, music, feasting,
pageantry, fun and frolic. And given India's vast diversity. After the same festival is
celebrated differently. In different parts, all adding to the richness of the Indian way of
life.

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41

The Heritage Tours in India are an effort to familiarize the Indians as well as the foreigners
with the wealth of Indian legacy. The Heritage Tours India by default transports you to a
bygone era where you feel like a Maharaja. Our most privileged Heritage Tours in India
fulfill your dream of attaining the zenith of luxury and comfort anyhow.
 STUDY TOUR

“Experience life in a rural tribal community, visit social and economic development
projects and tour places of cultural, historical and religious significance. “The two-week
Unique Study Tour to India will bring to life concepts of sustainable, community-based
development through visits to both rural and urban community development projects and
conversations with the different people involved.

BEACH TOURS
India is a land with a long coastline measuring over 6,700 km, is washed by the Arabian
Sea to the west, the Bay of Bengal to the east and the Indian Ocean to the south. Explore
the magnificent Indian Beaches stretching over the vast coastline of Indian Peninsula.
Travel the most exclusive Beaches of India spread across the seashores of the states like:
Goa, Kerala (Koala, Marwari, Karkalla, Popover), Lakshadweep and Andaman &
Nicobar. Have an unforgettable Trip to Beaches of India at your favorite destination. The
Indian Beaches offer you solitary and special moments whether for romantic honeymoon,
a perfect holiday, an ideal vacation or even to fulfill your adventurous appetite through
water sports.
Indian beaches are just the right place for fun and frolic, and either a family holiday or a
lone excursion. The hospitality of the people adds to the charm of the beautiful
surrounding, as does the all-pervasive holiday mood. While, some of the beaches are well
prepared for tourists and appointed with every facility, be it hotels and resorts, beach
shacks and small restaurants serving delicious but affordable food, or beach bazaars with
colorful balloons, the others are sandy and isolated retreats perfect for unwinding and
relaxing.

42


EXCURSION TOUR
Mountaineering as a sport has a history as old as the history of the evolution of human
race itself. Mountaineering started when the need was felt for people who could climb
difficult heights and terrains to meet people across the border, to trade, or to conquer new
territories. In the course of time, man developed new modes of transportation and
communication and venturing out on these difficult routes were not needed. Nevertheless,
what remained was his nature to take risks and getting pleasure in conquering something
totally unknown and unexplored. This inner urge to take up challenges has led man to do
things that are quite daring.
MOUNTAINEERING DESTINATIONS IN INDIA
Himachal Pradesh, Garhwali and Kumauni regions of Uttar Pradesh, Latah region of
Jammu and Kashmir, Northeast India, and Sikkim are the most important mountaineering
destinations in India. The summits that are quite popular with the mountaineers are Numb
and Kun and the Zaskar range in Jammu and Kashmir. In Kishtawar, there are numerous
peaks with altitudes up to 6,500 m that require technical climbing skills. In Himachal
Pradesh, the areas of LA haul and Spite as well as the Kula valley have several
challenging peaks. The peaks in India have been classified as 'open', 'virgin', 'border',
'trekking', and 'other peaks'. Each category offers a number of choices.

43

ADVENTURE HIMALAYAN SAFARI IN INDIA
India is a thrilling adventure holiday destination. You can choose from a wide range of adventure
tours in India, while on your Indian Holiday. You can enjoy mountaineering in the Himalayas,
and trekking, camping and rock climbing on various mountain ranges, while on adventure tours
in India. Feel the thrill of white water rafting and kayaking on the rivers of India. Take off from
lofty cliffs and soar like a bird, while hang gliding or parasailing in India. If you're a wildlife
enthusiast, you're sure to enjoy wildlife safaris and adventure tours to the National Parks and
wildlife sanctuaries in India. If water sports are what excite you, then India's long coastline and
islands offer plenty of opportunities for water sports adventure tours in India. You can enjoy
swimming, snorkeling, scuba diving, and surfing, wind surfing and sailing, on adventure tours in
India, when you enjoy an adventurous Indian Holiday .

RIVER RAFTING TOUR IN INDIA
Be swept along a rushing river in a rubber raft, tumble over rapids, plunge over waterfalls
and feel the icy spray splash on your face, as your raft races along a mountain river in
India. Experience the thrill of white water rafting in India along tumbling snow-fed
Himalayan Rivers in summer destinations in India.
River rafting in India is an exhilarating experience that you can enjoy on your Indian
Holiday. One of the best regions for river rafting in India is the stretch up to Rishikesh in
Uttaranchal. White water rafting on the Aleksandra, Bhagirathi and Ganga rivers is a
popular adventure tourism activity in summer in India. For the more adventurous traveler,
white water rafting tours in India can also be organized on the Indus River in Latah and
Brahmaputra River in Arunachal Pradesh
GOLDEN TRIANGLE TOUR IN INDIA
Welcome to the golden triangle tour of India. The holiday you will remember for the rest
of your life. If you are keen to take the picture for the India Gate, The Tajo Mahan or the
Sand Dunes as the backdrop for your favorite photograph, which one will, you pick. Is it
difficult to decide? Well at the Indian visit we offer you all the best of the holidays clubs
Royal Rajasthan with the terrific city of the Tajo Mahan besides the dazzling and

44

delightful Delhi. The golden triangle tour of India is probably the most captivating
holiday that can be spent at India. Over the years the Golden Triangle (Delhi - Agra -
Jaipur) has made a firm footing on the tourist map of the world.
TRADITIONAL TOUR IN INDIA
Traditionally, the journey (Yare) is done from the west to the east starting from
Yamunotri, then proceeding to Gadgetry & finally to Kedarnath & Badrinath. Yamunotri
Gadgetry falls under Uttarkashi district in Garhwali region of Uttaranchal.
Badrinath falls under Chamois & also house three out of five Pinch Kadar, Pinch Bardies,
Sacred Sikh shrine of Hemkund Sahib, skiing paradise. Aula & the legendary Valley of
Flowers. The holy pilgrimage of Kedarnath nestles in Rudraprayag Although Chard ham
is accessible through a network of motor able roads, arduous trails remain the ancient
sanctuaries of faith for fulfilling experience.
Product is the combination of tangible and intangible elements. The tourism product,
which is mainly the destination, can only be experienced. The views of the location travel
to the destination, the accommodation and facility as well as the entertainment at the
destination all form the tourism product. Thus it is a composite product combination of
attraction, facilities and transportation. Each of these components has its own significance
in the product mix and in the absence of even single components, the product mix is
incomplete.

PRICE
Pricing in tourism is a complex process. Pricing includes the prices of other services like
Air travel, Bus, Railways, Hotels, etc. All are included in tourism package. Pricing also
depends on the Geographic location of the destination.

45

Pricing also depends on Seasonality. Seasonality is the most important factor in pricing.
To match demand and supply tourist managers try to get either discount. E.g. Tajo is the
tourist attraction in India. Pricing is also based on competitors pricing. Pricing is also
subject to government regulations. E.g. Air price changes tourism package also changes,
if Hotel charges change then also tourism package changes.

46

Pricing of the tourist product is a complex matter because of its composite nature.
Geographical location of the destination affects the pricing decision. At the same time,
seasonality factor and varying demand cannot be overruled. The objective of pricing in
any other firms is to fetch a target market share, to prevent competition, and to take care
of the price elasticity of demand.
A very important way, in which the travel and tourism business responded to their highly
complex pricing circumstances, is to operate at two levels. The first level is corresponds
with the marketing strategy, which concerns with the product positioning, value for the
money, long run return on investments etc. The second level corresponds to the
marketing operations or tactics where the prices are manipulated to match the current
demand and competition.
PLACE
Different distribution strategies can be selected for Tourism marketing. Tourism as a
product is distributed as a travel. Internet is also used widely. There is an also small agent
spread all over the town that plays a role of place. Large travel companies like Thomas
Cook, Cox & Kings, SOTC, etc. they act as a wholesalers and these wholesalers also act
as a retailer. The tourism marketer may not have adequate choice of the tourist center,
because in most of the case the tourist destinations many be natural, historical attraction.
But, infrastructure facilities, transportation, communication are important for the
development of the tourist center. The major decision that the tourism marketer takes
regarding distribution is relating to the channel of choice and channel members.
The uniqueness of tourism industry is predominant position of intermediaries. The two
major functions performed by the distribution system in tourism marketing are:

47


To extend the number of points of sales or access, away from the location at which
services are performed or delivered


To facilitate the purchase of service in advance
Different distribution strategies may be selected to reflect the company’s overall
objectives. The middleman may be tour operators, who buy tourism products in bulk and
make them available to travel agents who are retailers.
The range of tourist products, which are bought by the tour operators are airline seats,
hotel accommodation, bus for local sightseeing, etc. they may also sell directly to
customers. The latest mode of reaching the tourist is through Internet. Ticket booking can
also be done through the Internet and payment is made with credit card.
PROMOTION
Advertising and sales promotion in Tourism can be very effective when supplemented by
publicity and personal selling. They use electronic, print all sorts of media they use; and
it is highly promoted industry. Public or PR (Public Relation) plays an important role in
tourism. It is also through recommendation of friends and relatives this is a biggest
promotion.
Creation of awareness is an important factor in the formulation of marketing mix for the
tourism industry. The promotion task simplifies the activities of informing, persuading
and influencing the decisions of potential tourists. The promotion mix plays a vital role as
the users of service feel high degree of involvement and uncertainty about the product
and their role in buying process. Some of the important aspects of promotion are
advertising, publicity, sales support and public relation.
Advertising and sales promotion activities in tourism can be very effective when
supplemented by publicity and personal selling. Advertising messages may range from
subtly attractive visual messages and symbols designed to appeal and stimulate travel

48

desire and needs to simple sales announcements drawing attention to specific product
offers.
Word-of-mouth is a very important tool of promotion in tourism. Research shows that
about 80% of the tourist visited different places on the persuasion of their friends and
relatives and also their own judgments. Brochures are another form of communication
provided by tour operators to stimulate customers and motivate them to buy. They are
used to demonstrate in pictures and words the images and positioning of the product and
the organizations.

49

PEOPLE
It plays a most important part in tourism. In people local people are very important, that
how they treat tourist. The travel agents, guides, staff of travel companies, sales staff, etc.
they are the people. Travel Company also like Railways, Air, etc. is included in people.
Normally a tourist assures a tourism quality like hotels, Travel Company.
The personnel who attend to the needs of the tourists form an essential ingredient in
tourism marketing. The sales personnel are responsible for dealing with the customer
behind the counter. The airline and transportation crew interact with customers while
traveling. The resort or hotel representatives enter to the needs of the tourist when they
reach the destination.
The tourist guides, who interact with the customers at the tourist location, all form the
people element in tourism marketing. These contract persons must be trained on
interpersonal skills as well as knowledge of the product. In the tourism industry the travel
agents and the travel guides are the two most important people who speak a lot about the
industry. Hence it is imperative that they have to be at their best at all times. Travel
guides especially, are expected to have a lot of patience, good sense of humor, tact to
transform the occasional tourists into habitual ones, thorough knowledge of the places,
linguistic skills etc.
PROCESS
The operation process of the tourism firm will depend on the size of the tourism firm.
The sequential steps involved in the delivery of the tourist products are:

Provision of travel information --- The information regarding the travel is provided at
a convenient location where the potential tourist seeks clarification about his
proposed tour.

50



Preparation of itinerates ----- It is a composition of series of operations that are
required to plan a tour.


Liaison with providers of services --- Before any form of travel is sold over the
counter to a customer; contracts have to be entered with the providers of various

51

Services including transportation companies, hotel accommodation, coaches for local
sightseeing etc.

Planning and costing tours ----- Once the contracts and arrangements are entered into,
then the task of planning and costing the tour, this will depend on the tour selected as
well as individual requirements.


`Ticketing ---- The computerized reservation system has in recent years
revolutionized the reservation system for both rail and air travel.


Provision of foreign currency and insurance --- In case of foreign travel the final task
Provide foreign currency as well as insurance

PHYSICAL EVIDENCE
The tourist attraction, which is an expensive for the customer must be tangibilised with
the help of tangible items like, comfortable seats while traveling, layout, and design of
the resort, natural service scope, etc. the sign posts that indicate directions, route maps,
information regarding rules and regulations of the tourist spot and the sign regarding the
public utilities like toilets, telephone booth also form a part of the physical evidence.
Printed matters such as brochures also play an important role in the development of
tourism. As the product, in tourism is intangible. There is a need to describe fully the
product, which is done by providing an elaborate brochure, which shows how different
elements of the programmers are carefully planned to include all necessary information to
make holiday establishes expectation of quality value for money, product image and
status, which must be matched when the product is delivered.

52

SWOT ANALYSIS OF INDIA

STRENGTHS
India’s geographical location, a culmination of deserts, forests, mountains and
beaches:
India is not only a vast country but also a beautiful country with world famous natural
locations, which attracts lots of foreign tourist every day. India has all types of
seasons at the same time because of its tropical nature, as you will find the climate
hot, humid, cold and warm all at the same time in different locations. Also its
location is not very out of reach but easy to travel, as there are many modes of
transport to reach here.
Diversity of culture, a blend of various civilizations and their traditions:
India’s diversity is its greatest strength. There is so much to explore in India.
One cannot be tired of exploring its diverse culture, heritage and locations. The
different languages, dialects and other religious and cultural customs and traditions
are all the sources of attraction in India.



WEAKNESSES
Lack of adequate infrastructure: It is a major drawback. It is not the case of less money but the
money is not being utilized in the right places and in the right manner. The airlines in India, for

53

example, are inefficient and do not provide basic facilities at airports. The road condition in India
is very bad.
An intolerant attitude among certain sections of people:

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55

Indian tourism will only develop if the roots are strong. So if the Indians
themselves travel around India the foreigners will feel confident to come to India.
For e.g.: Thomas Cook says “Travel Now Pay Latter.” Affordable traveling at
leisure, plenty of job opportunities.

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57
a

58

Major Destinations of India
India is one of the popular tourist destinations in Asia. Bounded by the Himalayan ranges
in the north, and surrounded on three sides by water (the Arabian Sea, Bay of Bengal, and
the Indian Ocean), with a long history and diverse culture, India offers a wide array of
places to see and things to do. In 2004, foreign tourists visiting India spent 15.4 billion
USD - the ninth highest in the world. India is also ranked among the top 3 adventure
tourism destinations. One can expect to spend about $1,750 in 2005 dollars for a two
week visit, staying in accommodations equivalent to Western ones.

59


DELHI
Delhi, known in India as the "Lotus Temple", the Baha’i House of Worship is one of the
most famous landmarks in the Delhi. Delhi, the capital of the vast, mystic subcontinent
that is India. A fine blend of old and new, ancient and modern in every stream of life is
the soul of Delhi. A melting pot of cultures and traditions, religions and castes Delhi is
true to its democratic nature. Delhi has ruled always from the mythological days to the
present, the Ravalli ridges and the Yamuna River stand a mute witness to it. The rulers
left behind their trade marks in the architecture. Tughlakabad fort and the Quota Miner,
the Jamal Masjid and the Lotus temple, The Human’s tomb and the Red Fort, and India
Gate and the Magnificent President's house. Delhi is famous for its wide roads and crisp
winters. One of the few places in India where colors of nature changes with the seasons.
Kerala to Kashmir and from Gujarat to Assam all the mouthwatering delicacies and
shopping goods are found in Delhi. The cosmopolitan nature of the city has only added to
the beauty and glory of it. Big gardens, wide roads, ancient structures, and power of
politics are what Delhi is all about.

AGRA
Perhaps India's best-known site is the Tajo Mahan, one of the world's greatest
architectural achievements. It was built between 1631 and 1653 by Emperor Shah Johan
in honor of his wife, Armband Bane, more popularly known as Mutes Mahan. The Tajo
Mahan serves as her tomb.
One of the popular tourist circuits is called the Golden Triangle: the cities Delhi; Agra
(site of the Tajo Mahan); and Jaipur. Delhi is approximately 200 kilometers away from
Agra, and 250 kilometers from Jaipur.
India also has a large variety of protected wildlife. The country's protected wilderness
consists of 75 National Parks of India and 421 Sanctuaries, of which 19 fall under the
purview of Project Tiger. Its climatic and geographic diversity makes it the home of over
350 mammals and 1200 bird species, many of which are unique to the subcontinent.
Some well-known national wildlife sanctuaries include Corbett, Kahn, Saris, Pericarp,
Ranthambore, and Bhagalpur.

60


RAJASTHAN-THE LAND OF KINGS
Rajasthan has a rich history and culture making it one of the most popular tourist
destinations in India. Shown here is the Haw Mahan in Jaipur, Rajathan.Rajasthan, the
"Land of the Kings", is one of the most attractive tourist destinations in Northern India.
The vast sand dunes of the Tharp Desert attract millions of tourists from around the globe
every year. Major visitor attractions in Rajasthan include:
1. Jaipur - The capital of Rajasthan, famous for its rich history and royal architecture.
2. Jodhpur, fortress-city at the edge of the Tharp Desert, famous for its blue homes and
architecture.
3. Jaywalker is famous for its golden fortress.
4. Barer and surrounding areas offer perfect picture of typical Rajasthan villages.
5. Bikaner is famous for its medieval history as a trade route outpost.
6. Mount Abu is also one of the world famous tourist places.

61

JAMMU AND KASHMIR-THE LAND OF HEAVENS
The Meniscal Lake near Srinagar, Jammu and Kashmir is 2000 meters above sea level.
Tourist destinations in Jammu and Kashmir include:
1. Srinagar
2. Jammu
3. Lehn
4. Amaranth
5. Vishnu Devi
Other cities of interest in Northern India include Gwalior, Khajuraho, Varanasi, Mathura,
and Hardwar.

62


GOA
The sunny beaches of Goa attract millions of tourists every year.Goa is another popular
destination, famous for its excellent beaches, churches, and temples.
Goa, a tiny emerald land on the west coast of India situated between the borders of
Maharashtra and Karnataka, is better known to the world at large as the former
Portuguese enclave on the Indian soil. With the rule of the Portuguese for over 450 years
and the consequential influence of the Latin culture, Goa presents a somewhat different
picture to the foreign visitor than any other part of the country. Not only the proportion of
Christians (almost all of whom are Catholics) in the total population of Goa much higher
than that obtaining in most of the other States; the general way of living is also markedly
different. Western influence is evident in the dress and food habits, and the general life of
the people is quiet and peaceful. A striking feature of Goa is the harmonious relationship
between the two principal religious communities, the Hindus and the Catholics, who have
lived together peacefully for generations.

63

ORISSA-SPIRIT OF Buddhism
Orissa has been a preferred destination from ancient days for people having interest in
spirituality, religion, culture, art and beauty of the nature. Ancient and medieval
architecture, pristine sea beaches, nature at her beautiful best, the classical and ethnic
dance forms and a variety of festivals, all in combine attract tourists from far off places to
explore this state to a have a divine exposure of love and hospitality.
Orissa has kept alive Buddhism and the
Buddha in its ancient womb. The spirit
of Buddhism still haunts the very air of
Orissa. Rock-edicts that have challenged
time stand huge and over-powering by
the banks of the river Daye. The silent
stones sing out songs of peace and non-
violence. The torch of Buddhism is still
Ablaze in the sublime triangle at Udayagiri, Lalitgiri & Ratanagiri, on the banks of river
Birwa. The surrounding hills of Languid and Kayama stand as mute witness to the quirks
and twists of history. Precious fragments of a glorious past come alive in the shape of
stops, rock-cut caves, rock-edicts, excavated monasteries, vicars, charities and sacred
relics in caskets. Rock-edicts of Asoka are a bonus for your eyes.

64

TAMIL NADU
Tamil Nadu has a rich culture and offers a wide selection of temples famed for their
architectural beauty. Some of the more popular temple tour destinations include:
1. Chennai - The capital of Tamil Nadu has the second longest beach in the world, the
Marina Beach.
2. Madurai is known for the beautiful Menasha temple.
3. Rameshwaram is famous for the longest corridor in the world.
4. Kanyakumari, located at the tip of India, is at the confluence of the Bay of Bengal,
Arabian Sea and the Indian Ocean. Recently a massive statue of Thiruvalluvar has
been installed here.
5. Kumbakonam, known for the numerous temples in the town. The Mahamaham
festival is held here once in every twelve years and attracts millions of devotees to the
place.
6. Tiruchirapalli known for its Akhilandeshwari temple and Rockford temple.
7. Thanjavur has the famous Brihadeeswara temple.
8. The famous hill stations Kodaikanal and Nil iris offer the visitors a welcome relief
from the usually hot climate in the state.

65


KARNATAKA
The southern state of Karnataka offers:
1. Bangalore, the IT capital of India, is also significant for its history;
2. Mysore, about 140km from Bangalore, has palaces, KRS Dam, several temples, a
Hindu temple atop Chamonix hills;
3. Srirangapatna, where nearby fortresses can be found (Tip’s);
4. Hamper the city of ruins (1500's when the Muslim kings destroyed the prosperous
Vijayanagar empire);
5. The Blur and Hale bid temples are famed for their sculptural beauty;
6. Sravanabelagola has a Jain temple dedicated to king Bauble. The statue is massive
and a Mahan Mistake Abhishekham performed one every year, attracts a huge
number of pilgrims;
7. Stringer, located in the western Ghats, has a wonderful temple dedicated to Sarawak
devil;
8. The Western Ghats offer many other places of exceptional beauty like Gumbo,
Horned etc.;
9.Madikeri, Kodak, Talakaveri, Kemmanagundi all places of immense natural beauty.

66


KERALA-GOD'S OWN COUNTRY
Kerala, nicknamed as "God's own country", is one of the most beautiful states in
Southern India. Shown here is Manner, in Kerala. Kerala is an evergreen lush state,
tucked away in the southern corner of India. It is one of the most haunted visits of tourists
in India. The state has its own tourism brand name - "God's Own Country", which has
super-brand status. Kerala is famous for its backwaters and lagoons. Kerala is also known
for its Ayurveda. The state was nicked as one of the "10 paradises of the world" by the
National Geographic traveller. The government of Kerala offers tourism packages related
to Ayurveda also. The major attractions in Kerala include:
1. Backwaters, lagoons, tropical beaches and spice farms.
2. Hill stations at Heady and Manner
3. Enchanting waterfalls at Athirapilly and Vazhachal
4. An exquisite flora and fauna at its wildlife sanctuaries.
5. Its historical monuments.
6. The houseboats of Alappuzha.

67


MAHARASHTRA
Maharashtra with its diverse geographical features provides a range of tourist centers.
The state has a 720-km coastline dotted by rugs standing as mute witnesses down the
ages to the march of warrior kings, foreign trading vessels and invaders from across the
seas.
The beauty of Maharashtra is in its forts, caves and temples, so much so that it is
called 'Dagd-Ancha Dash', meaning the Land of Rocks. It has a lot to offer to a visitor, its
features are such that any tourist will definitely find something of his interest from among
its beaches, forts, caves, temples, cities, wildlife sanctuaries, bird sanctuaries etc. The
intricately carved caves of Ajanta, Eldora and Elephant highlight the Indian heritage and
the spellbinding Indian Culture. Religious places like Pandharpur, Nasik, Shard,
Trimbakeshwar, Tuljapur, Ganapatipule, Bhīma Shankar etc. are a refreshing experience
and make a fascinating whole.
Mumbai, the capital, can well claim to be (after Kolkata) the second cultural center of India.
Also known as the First city of India, it is one of the world's truly great cosmopolitan
metropolises. Being the economic powerhouse of India Mumbai is the most affluent and
industrialized city in the country today. Its tradition of glamour and showbiz makes it the city
of dreams. Lively and pulsating, Mumbai is India's answer to Hollywood, producing more
films each year than any other county in the world. It is also the center of a healthy theatre
culture.

69


Madhya Pradesh-"Heart of India"
Madhya Pradesh is called the "Heart of India" only because of its location in the center of
the country. It has been home to the cultural heritage of Hinduism, Buddhism, Sikhism,
Jainism and Islam. Innumerable monuments, exquisitely carved temples, stops, forts and
palaces are dotted all over the State. Madhya Pradesh is also known as Tiger State
because of tiger population in MP (Madhya Pradesh). Many Famous national parks like
Kahn, Banthavgadh and Pinch are located in MP. The natural beauty of Madhya Pradesh
is equally varied. Consisting largely of a plateau, the State has everything. Spectacular
mountain ranges, meandering rivers and miles and miles of dense forests offering a
unique and exciting panorama of wildlife in sylvan surroundings.
Sikkim
Originally known as Suk-Hem, which in the local language means "peaceful home",
Sikkim was an independent kingdom till the year 1974, when it became a part of the
Republic Of India. The capital of Sikkim is Bangkok, located approximately 185
kilometers from New Jalpaiguri, the nearest railway station to Sikkim. Although, an
airport is under construction at Defiling in East Sikkim, the nearest airport to Sikkim
would be Bagdogra. Sikkim is considered as the land of Orchids and mystic cultures
and colorful traditions. Sikkim is well known among trekkers and adventure lovers, as
West Sikkim has a lot to give them. Places near Sikkim include Darjeeling also known
as the
Queen of hills and Kampong. Darjeeling, other than its world famous "Darjeeling tea" is
also famous for its refined "Prep schools" founded during the British Raj. Kampong is
also famous for its Flora cultivation and is home to many internationally known
Nurseries.

70

 Uttaranchal
Uttaranchal is the 27th state of the Republic of India. Blessed with magnificent glaciers,
majestic snow-clad mountains, gigantic and ecstatic peaks, valley of flowers, skiing
slopes and dense forests, this Abode of Gods includes many shrines and places of
pilgrimage. Char-dams, the four most sacred and revered Hindu temples: Badrinath,
Kedarnath, Gadgetry and Yamunotri are nestled in the Mighty Himalayas. Hardwar
which means Gateway to God is the only place on the plains. A picturesque state, with
a breathtaking panoramic view of Himalayas, Uttarakhand promises its tourists a visit
full of fun and unforgettable moments. It contains the most fascinating and beautiful
part of the Himalayas and provide watershed for Gang etic River System spanning
300Km from Sutlej in the west to Kali River in the east. Nanda Devi (25640 Ft) is the
second highest peak in India after Kanchenjunga (28160 Ft). Dungaree, Neelkanth,
Chukhamba, Panchachuli, Trissur are other peaks above 23000 Ft. It is considered
abode of Devas, Yakashyas, Kenner’s, Fairies and Sages. They all are present here on
glittering peaks, roaring rivers, beautiful hills slopes and valleys in one or another form.
It boasts of some old hill-stations developed during British era like Missouri, Alomar
and Neonatal.

71


Uttar Pradesh
Situated in the northern part of India, Uttar Pradesh is important with its wealth of
monuments and religious fervor. Geographically, Uttar Pradesh is very diverse, with
Himalayan foothills in the extreme north, the Gang etic Plain in the center, and the
Vindhya Mountain Range towards the South. It is also home of India's most visited
site, the Tajo Mahan, and Hinduism's holiest city, Varanasi. The most populous state of
the
Indian Union also has a rich cultural heritage, and at the heart of North India,
Uttar Pradesh has much to offer.
Places of interest include Varanasi, Agra, Mathura, Jhansi, Praying, Senath, Ajodhya,
Dedham National Park and Father Skirl.

72


West Bengal
Kolkata, one of the many cities in the state of West Bengal has been nicknamed the City
of Palaces. This comes from the numerous palatial mansions built all over the city.
Unlike many north Indian cities, whose construction stresses minimalism, the layout of
much of the architectural variety in Kolkata owes its origins to European styles and tastes
imported by the British and, to a much lesser extent, the Portuguese and French. The
buildings were designed and inspired by the tastes of the English gentleman around and
the aspiring Bengali Babe (literally, a nouveau riche Bengali who aspired to cultivation
of English etiquette, manners and custom, as such practices were favorable to monetary
gains from the British). Today, many of these structures are in various stages of decay.
Some of the major buildings of this period are well maintained and several buildings have
been declared as heritage structures.

73

Questionnaire
Please go through the following questionnaire and identify the appropriate responses
for each of them. There is no such thing as a correct answer, therefore feeling free to
respond prohibitively
Disclaimer: Your response via this questionnaire will be used strictly for academic
purposes. There will not be any commercial solicitation or usage of the response in any
kind / form whatsoever.
Personal Information
Name:
Gender:
Occupation:
E-mail id:
Country:
1. How often do you travel outstation?
 Once in a Year











2. Ho
3. Wh
o
O
o
o
o
4. Wh
prefe
Car, B
Once in 6
Once in 3
Every Mo
Every We
ow do you Pl
hat is most c
Family Va
O Adventure
f Business
Spiritual
Religious
hat mode of
rence (most
Bus, Train ,
6 Months
3 Months
onth
eek
lan your Trip
common typ
acation
es
s
f transportatio
preferred at
Airplane, Sh
p?
e purpose of
on do you op
t the top, Lea
hip
f your travel
pt ? Rate the
ast preferred
l?
em on the ba
d at the botto
asis of your
om )
74

75

5.Where do you go most often ?
o Hill Stations
o Beaches
o Deserts
o Historically Significant places
o Commercially Busy cities
6. Do you travel internationally or domestically?
o International
o Domestic
o Both
How many times you travel........................
7. With whom, Do you travel most
often? o Family
O Friends

76

O Colleagues
o Alone
8. Where do you like to stay ?
o Expensive Hotels
o Economy Hotels
o Resorts
9.What is generally the length of the trip ?
o 1-2 days
o 3-5 days
o A week
o A fortnight
o A month
10. Do you think India is favorable destination for the tourist?
o Yes
o No

77

11. How many places you have visited till now in India (name them)?
An:___________________________
12. Have you used any online travelling website?
O If Yes, how often?
 none

 sometimes

 often

 every time when I plan a travel
O NO
13. What are the problems faced by you during travelling to
India? An:________________________________
Which place you like the most? ( From places you have visited
an:________________________________
15. Is India has lots of heritage Sites?

78

O Yes
or No
16. India is rich in culture?
O Yes
or No
17. Is India has beautiful natural environment ?
O Yes
or No
18. Does India have attractive destinations?
O Yes
or
NO

4.2: Pie d
With
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%
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82
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oth
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s
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84
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85
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86

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88

CHAPTER-V CONCLUSION AND SUMMARY
Wars, tsunami and bird flu etc. are serious problems that have a significant effect on tourism.
But, these are not the elementary problems. Infrastructure is one primary problem to many
industries in India. Infrastructure in India has improved but still it is far from what is required
to become a world tourist destination. Another one is the infamous corruption of India, which
is a major obstacle to the tourism industry. Resolving these issues will itself help in
overcoming other smaller problems mentioned above.
Government of India has a target of 10% GDP growth rate, with the present
growth rate at around 8%. To maintain such a high growth rate and increase the
employment opportunities also at the same rate, it has to exploit the highly potential and
growing sectors like Tourism. And, to fully exploit these sectors, problems related to
these sectors should be addressed along with the fundamental issues like infrastructure
and corruption.

89

CHAPTER V:.References/ Bibliography
 www.indiantourism.com
 www.tourisminindia.com
 tourism.gov.in
 www.incredibleindia.org
 unwto.org
 www.mapsofindia.com
 www.google.com
 www.scribed.com
 www.wikipedia.com
 en.wikipedia.org/wiki/Tourism_in_India

90

 www.travelmateindia.com

the tourism in India

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