1.
Ride the wave.
Fabio Lalli - IQUII
Roma, 09 Luglio 2016
How to approach a market continuously change

2.
Something is changed.

3.
But, what in particular?

4.
During the last 26 years
INTERNET
MOBILE
IOT

5.
20161990 vs
<0,2% populations
analogic
voice
disposable
>50% populations
digital
data
multipurpose
Telephone Smartphone

6.
20161990 vs
tangible
simple to measure
hard to climb
slowness of markets
bloated structure
intangible
complex to be measured
easy to climb
high market dynamism
agile structures
Physical Digital

7.
The digital revolution

8.
A change with more waves.
Tech Channels
Engagement

9.
Waves, WTF?

10.
Latecomers
Second
Mass
First massEarly
Adopters
Innovators
The Abiss
Technology Adoption Process
Next wave
From Traditional approach

11.
…to Digital Approach.
Latecomers
Second
Mass
First massEarly
Adopters
Innovators

12.
Focus on three
details
Frequency
Width
Velocity

13.
The shark tail of disruption

14.
Yep, a shark.

15.
The change is disruptive
Frequency WidthVelocity
Approach
ResilienceModels
Needs
Market
Volume

16.
The new elements
into a change
Tech Channel
Engagement Expectations
Competitiveness

17.
<
Marketing
Model
R&D
Development
Revenue
Model
Business are changed
Competitiveness

18.
<
Alternative
Reactivity
Perception
Feedback
People are changed
Expectations

19.
Market effects?

20.
+ Smartphone
+ Discount retailers
+ Retail Medical Clinics
+ Online Job Boards
+ Community College
+ Fixed telephony
+ Supermarkets
+ Traditional medical practices
+ ad newspapers
+ traditional colleges
Disrupted Overwhelmed

21.
+ Amazon
+ iTunes
+ Youtube
+ Netflix
+ Mobile Computing
+ Social Networking
+ Digital photography
+ Apple
+ Brick and Mortar Shopping
+ Music industry
+ Television
+ BlockBuster
+ Traditional sites
+ Organizations membership
+ Kodak
+ Nokia
Disrupted Overwhelmed

22.
So, what can we do?

23.
+ Focus on model and on sustainability
+ Attention to user and purpose
+ Eliminate barriers: cultural and technological
+ Encourage experimentation
+ Simplify, not stratify
+ Connect people
+ Build a platform
+ Create a perfect user experience
Practically

24.
Are You ready
to ride the wave?

25.
Be a surfer.
Yo.
Fabio Lalli
IQUII - Co-Founder & CEO
335.410.196 - fabio.lalli@iquii.com