Jenny. She will help with equipment and safety precautions. - Camera: Canon EOS 600D DSLR - Lens: Canon EF-S 18-55mm f/3.5-5.6 IS II - Tripod: Manfrotto Compact Action Tripod - Steadicam: Glidecam HD-2000 - Toplight/Spotlight: LED Video Light Panel - Microphone: Rode VideoMic Pro - Batteries & Memory Cards - Rain Covers We chose this equipment because it is lightweight and portable for location filming. The camera and lens provide good quality HD video. The tripod, steadicam and to

1. http://candipop12group26.blogspot.co.uk/
2012/10/planning-animatic.html

2. ‘The City’ by Ed Sheeran
We’ve chosen this song because it does
not consist of a music video
yet, therefore we can innovate and be
more creative. Also, we think that it has
a quite unique and catchy beat as well.

3. RAY JONES
Our artist belongs to the indie pop genre. His style will be casual but very
personal, to show that he is a true character and that enables the audience to
know him as a person rather than just an artist.
As he is casual the young audience can Other artists that could be
similar to Ray Jones are Olly
relate to him and his music is Murs, Vampire Weekend.
appealing. An older audience might not
appreciate his music but they would
respect his image because he is trying
to sell his music rather than impress
with his style. A very similar artist to
Ray Jones would be The Script’.

4. The Script – The Man Who Can’t Be Moved
This music video is our main inspiration.
The singer walking down the
We want our artist street. We want our singer to be
to be sitting on a walking through the city as
street pavement according to the lyrics he is new
singing as a base in London.
track.
We want a base
track of the
artist singing in
the street.
This music video uses fast
Night shots of the city. We motion images of traffic and
want to show the land people walking. We would like
marks at night such as to include the same kind of
London Eye and Big Ben shots with the same kind of
editing in our music video.

5. Ed Sheeran – The A Team
This is a music video from the original artist of our song and it is also
mostly shot in the street and has a touching mood.
We want to include
shots of many people to
create the busy
atmosphere of the city
and we might consider
use some of them in
black & white to create
dullness.
We also would like to use different
shots showing our artist walking
around the city to create some
action apart from the singing.
We might want to
use the technique
of starting a shot This music video also uses fast motion in
out of focus and traffic. This shot in particular is very nice
slowly make it in because she is standing and we can see
focus to create a only the blurred lights of the cars in fast
touching motion which creates a dramatic effect
atmosphere. we might want to replicate.

6. The Script – Together We Cry
Another music video that has a dramatic tone and is filmed in the city streets.
What we like about this music video is that it shows the main artist walking around the city and
it also includes shots of the city around him (e.g. people, buildings)
We were also thinking about some
shots inside a studio, but we are not
so sure because we don’t know how
to make it fit the rest of the video
scenario (which is in city streets)

7. Our core target audience is white/British girls aged
between 14-17 who live in urban areas and with a
working class background.
They are students and mainstreamers who like to
socialise, watch TV, engage in social network
websites and they have gadgets such as
iPhone/Blackberry. They like pop music and other
artists such as Olly Murs, Bruno Mars, The Script.
They watch TV shows like The Inbetweeners.
Favourite brands include topshop, H&M and
Primark. Shops at Tesco’s and Sainsbury’s.

8. Our wider target audience is consisted of young
people aged between 14-25, mostly students from
working/middle class background, different ethnic
groups, both genders, they live in urban areas and
are mainstreamers who enjoy socialising.

9. Andrew Goodwin
According to Andrew Goodwin’s theory we
decided to make a music video that is
classified as ‘amplification’. The lyrics ‘The
City’ portray a guy who moved to London
and is feeling like a stranger.
The song has a sad tone and it gives a sense of
loneliness. In our music video we will have our
artist singing alone throughout the city, which will
create the same feeling that the lyrics portray. Our
singer will act both performer and character
It will appeal to the audience because the lyrics are
appealing and the music video will be more
simplistic but it will add meaning to the lyrics. It will
also make our artist more relatable to the audience.

10. • Our artist will be signed by Fiction Records -
owned by Universal Music. • Knowing that our artist is new and
do not have any support, it would be
• This record company is based in London and ideal to go for an independent
signs people from the U.K. They specialise in pop company. However, fiction is a
and indie-rock genres. viable option because even though
its owned by a major company they
focus on new artists and in the same
•In their ranks are well known people like the
genre as our artist.
band “Snow Patrol” that plays indie-rock and
alternative, but also new promises such as “Alice
Gold” and “Last Dinosaurs”.

11. • Fiction is the best for the start of our artist, they know the genre and they know how
to promote it and also have the backup of Universal Music.
• The distribution of the music and the promotion of the artist would depend on Fiction.
• They create an official page for the artist in the company website, adding a bio which
talks about his/her career they musical influences and experiences during their path in
music. Also they add a video this allows the audience to get to know the artist’s
performance.

12. The upcoming gigs and latest news keep the audience in touch with
the artist, and for last they have the store for the music.
The distribution of the music
starts online but it has a
cost, after the artist builds a
strong fan base the music
would be taken out at stores.

13. Central London

14. We are filming in central London to
establish the location of London that is
mentioned in the lyrics. Because the lyrics
is about the city, we thought it would be
appropriate to film in these locations to
make reference to the song.

15. • Tuesday 23rd October – Afternoon & Night
Actor: Nimar. Costumes & Props: his clothing.
Equipment: camera, tripod, steadicam,
toplight/spotlight.
• Friday 26th October – Afternoon & Night
Actor: Nimar. Costumes & Props: his clothing.
Equipment: camera, tripod, steadicam,
toplight/spotlight.

16. • As we are filming in a busy location a possible
danger would be other people hit the equipment.
To minimise this we will place the equipment in
appropriate places that do not obstruct passages.
• In case of wet weather we will protect the
equipment with umbrellas to avoid it getting wet.
• We will be careful when using the equipment and
hand the camera safely to avoid any accidents
(e.g. dropping the camera)