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Media Educationin the Czech Republic

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What is media education?an important tool, that teaches us how to:find and recognize relevant informationunderstand, analyze and interpret media messagesbe able to think criticallybe able to create media content

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Why is media education important?to to able to navigate in the media worldto learn how media works and how the news caninfluence our perception of realityto recognize media manipulationto be able to create our own opinion

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Who provides it?universities with Journalism and Media programs(19 - 25 years)elementary / secondary / high schools (6 - 19 years)non-profit organizations, civic associations focusedon informal education (all age groups)

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UniversitiesTopics covered in a school curriculum:media functions, media research, semiotics, digitalmedia, social media, media history, visual culture,advertisement, practical skills (text, audio, video)

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Elementary / secondary high schools“media education” as a new subject in schoolsfrom 2007, independent or included in existingsubjects, such as Czech language, social studies,informatics and artshttp://rvp.cz/ - information portal providinginspiration and education for teachers

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Subjects and topics:Informatics: how to find and evaluate information,dangerous aspects of internetCzech: how to create newspapers, write articlesand work in a teamArt: how to design a flyer, layout, take pictures andunderstand advertising

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Examples of strategies:Adertising: watch commercials and study ads innewspapers. Analyze how it works, what the aim isand how to understand itMedia behind the scene: invite professionals fromvarious media to explain the process of creatingnews, shows, articles and identify the professionsNews: read the newspaper and recognize what isnews and what is tabloid and what is the importantmessage

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Informal educationjuniorpress.cz: for people up to 26 years,opportunity to participate in creating content forTV or radio programs, write and publish texts andexamine all modern mediaceskatelevize.cz: videoarchive with documentarymovies about media manipulationmam.ihned.cz: webportal focused on marketingand mediasafeinternet.cz: safe use of the internet,communication technologies and ethical standardsin online communication

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Thank you! Děkuji!