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Conférence Paris Retail Week : sur la voix d'un futur moins digital ?

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6h, c'est le temps moyen que nous passons quotidiennement sur les interfaces connectées. Analystes et entreprises se réjouissent de ce chiffre qui n'a jamais été aussi élevé. Alors pourquoi certains géants du secteur comme Google ou Amazon veulent-ils nous faire passer moins de temps sur le digital ? Qu'est-ce qui explique le phénomène grandissant du "Zero UI", la montée en puissance de l’audio et des assistants vocaux ou encore la redéfinition des “lieux” dans le parcours client ?

Publicada em: Varejo
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