1. Video and Social media
for the music world

2. The days of just a few flyers and posters to help support a bands efforts are long since gone.
Why not make the most of all the hard work you are putting in. Moving image simply speaks
volumes and adds so much to any musical effort.
The basic sorts of moving image for the music world are:
1. music videos
2. filmed performance
3. event visuals
4. online video – website
5. social media
6. filmed statements.
There are other uses of moving image, other sorts of content but the above are the major uses
of moving image for bands. Other uses would include promotional tools such as video flyers but
we will mention such later.
Moving image can be presented in a number of different forms –
a. online, on various websites, be they centred on the particular artists, labels etc.
themselves, or collective sites such as social media sites, forums or others;
b. dvd’s;
c. dvd layers on cd’s;
d. as projections, for example event visuals.

3. 1. Music videos include:
a. performance style videos
b. story videos
c. animation videos
d. any combination of the above
and may include
e. the use of effects
f. titling
g. credits, links and logos
2. Filmed performance and events would normally be presented as a straight and
uncomplicated piece of film but can include:
- the use of more than one camera and edited in a way to highlight particular parts of
the performance or the event;
- the use of a single camera;
- titling and credits, logos, links;
- some effects.
Filmed performance – as it says on the tin, film of one or more performances, using one or
more cameras, with or without effects, titling, credits, other additions such as stills.

4. 3. event visuals:
1. using a VJ with pre-prepared content in contrast to or complementing the performance as
a whole or in each part
2. using projections of the crowd and or performance as it occurs
3. using third party footage
Very few bands use such for performance. Your stage presence may be great but adding that
little bit extra either as an emphasis of what is happening on stage, an emphasis of the content
of what is being played and/or sung, or as a contrast, can make a difference to the whole event
experience.
4. online video
We will be presenting a special and separate article on online/website video for the music world
but …
Online video, be it a website dedicated to the musicians etc. concerned – their own website, or
perhaps a label, genre, geographical area – or something wider such as social media, can include
any or all of the above. In some cases hybrids or combinations can be of use. The style of video, as
always, needs to fit the purpose of the band.
A few bands, producers etc. have something in the way of online presence. A few pieces of video
can make a real difference to that. It can be a key element in the whole branding effort, be it some
event filming, magazine pieces, intros, vox pops, interviews or a mix.

5. 5. social media
We will be presenting a special and separate article on social media for bands
Facebook – flickr – youtube – myspace
and more …
the use of social media can use all of the other instances of video and visual con-
tent but presented in a form and size applicable to the site.
6. Filmed statements here include:
1. direct interviews with the musicians themselves and range from
a. general interviews with multiple subjects or areas of discussion or state-
ment
b. introductions
c. overviews concerning particular events, situations, releases etc.
2. vox pops, the testimonial, the statement by buddies, the man or woman
in the street
3. the professional statement, reviews, critiques, presentations
Something that has been done only intermittently by bands and other promot-
ers – video flyers – perhaps it has its uses and has a future, combining the infor-
mation about an event as text or spoken word, moving images as film or anima-
tion, still images and perhaps some music.

6. You let the music speak for itself …
But there is still so much to say. We can help with the addition of all of the colour and
background. We can set the tone and the style of the music you present. With suitable
additions to your myspace, facebook pages, your own website, a youtube channel, we can
tell the story not mentioned in the music. Fimed performance, music videos, interviews and
more …
The magazine shots, all of those odd little visual extras you find on the dvd layer in your two
disc set:
- the introductory interviews;
- the cheeky and quirky outtakes;
- the longer or more pointed interviews;
- filmed performances;
- filmed events;
- testimonials from the fans;
- industry professionals giving comments.
All of these things and more can help to build your presence, your identity as working and
producing musicians or performers. When it’s just your mates coming to see you or buying
your music its one thing, but do you want to reach people beyond that – we can provide the
story, help to build the identity and colour in the presence.
- website visuals and video
- event visuals
- music videos
- filmed performance
- event filming
- dvd layers for distribution
- animated logos,

7. futurhood av and f4mmedia
We can help with all of the above. Get in touch and we can have a general chat
about your needs. Perhaps we could design a package suitable for you. At the
very least we can give you an introduction to what is possible.
look for futurhood av
http://f4mmedia.wordpress.com
www.myspace.com/futurhoodav
linkedin - Des Bate
youtube channels -
f4mmedia
futurhood

8. Social media for bands, DJ’s, producers, labels
Social media video for all
Social media, it’s on everyones’ lips and minds these days. Does it have a use for people
within the music world? Of course it does!
Whether the band etc. is just a hobby or a rather more serious effort, promotion and
marketing is of utmost importance. DJ’s and DJ producers have exactly the same issues. No-
one likes playing to an empty room. Labels, promoters, here sales and door tax is to the fore.
Brand, profile, presence, identity, image, words regularly thrown about, these things used
to be established by the music and traditional forms of promotion and marketing. Flyers,
posters, reviews in magazines, papers, interviews and other write-ups, local radio or beyond.
Although these are still around and still used, the internet and all of its glories have largely
taken over for many bands. Using social media can help, can fill the gaps left.
Not every form of social media is relevant to every band but many of them are. Those below
are particularly useful:
Youtube
Facebook
Google +
Myspace
Flickr.
But these are not the only platforms.

9. What you have to decide upon is the balance of media that is right for you. The balance will be
determined by the sort of effort you can put in, the sort of image, identity, profile and presence
you want to put across. A suitable and considered strategy, rather than a haphazard and
accidental approach, means won’t have to put in as much effort, as much time. It will also mean
you will not have to repeat or revise the labour. What you do will be worthwhile and, hopefully,
productive.
The form of the content of your social media efforts can range across such things as:
- text
- still images, photos, design work
- music
- video
- spoken word.
The make up of that content could include:
- introductions,
- reviews,
- general interviews,
- short interviews,
- event news,
- release news,
- a history or general background of the band, members, its genesis,
- event photos,
- photo portraits,
- cd design,
- the silly outtakes,
- filmed performance,
- vox pops,

10. Online video for bands, DJ’s, producers and more
Not every band, DJ, producer etc. can find itself reviewed in the local press let alone major
industry magazines or fanzines. Flyers are only picked up rarely, posters are an occasional
reminder of an event, a release or of the very fact of a band, DJ, or other. The internet is
much more a force in the promotion of a band etc, so why not make the effort and make
that effort stick. They say a picture speaks a thousand words, so what does a short piece of
video say?
Do you have a website? Do you need a website? Even if you think it might be a costly thing to
do, [perhaps it really is not – there are .co.uk free websites available via google. There are also
cheap hosting options available via 1&1 for example. Such a site for a band or DJ should include
information which is sensible and general for any business or activity – contact information, an
about us section outlining basic details of the band and its history and make up, a news and
events section, how you can pick up any cd’s or download any pieces of music. Some design
work would be sensible, perhaps including cd covers, pictures of the band, perhaps during
performance or perhaps not, a logo or two. Alongside this some video might be of use. This
could include:
- event filming
- performance filming
- music videos
- general interviews with the band as a whole or in part
- introductions, again as a whole or in part
- vox pops
- magazine pieces, the silly outtakes, the short daft interviews, the odd, the throw away bits

11. This is not an exhaustive list. What you have to decide or get help making that decision upon,
concerns the direction and balance of that content and what media are best to put such across.
Do you want to be mysterious? Or informative? If the latter, how much? How informal do you want
to be? How joking? How surreal, daft, funny, silly?
The form, the medium, the message, all need to be in agreement, all supporting each other. Think
about the cd covers you have designed. They say something very particular about you. Social
media poses the same question.
Video can seriously help within all of this. Moving image pieces can be used on facebook, flickr,
myspace, youtube and more. Thus, you can include here:
- introductions,
- reviews,
- general interviews,
- short interviews,
- event news,
- release news,
- a history or general background of the band, members, its genesis,
- the silly outtakes,
- filmed performance,
- vox pops,
- music videos,
- video flyers.
Within all of this, once you have decided upon the strategy you are going to take, it is then a case
of making regular updates and connecting it all together. Regular updates, regular mentions keep
you in the eyes of those you want to reach. Ensuring the connection between your various media
and probably your website halves the effort.