An ad campaign involves a series of ads placed across various media to meet objectives based on analyzing marketing situations. The essential steps include: 1) assessing advertising opportunities, 2) analyzing the target market, 3) setting objectives like awareness, liking, or trial, 4) determining the budget, 5) deciding the media and creative strategy, 6) creating, pre-testing, and releasing ads, and 7) evaluating results through techniques like surveys, focus groups, and tracking studies.

1. Planning An Ad Campaign What exactly people do?

3. Planning An Ad Campaign Steps Involved

4. ESSENTIAL STEPS 1. Appraisal of advertising opportunity 2. Analyze & define the target market 3. Set advertising objectives 6. Create ads, pre-test and release ads 7. Evaluate final results (Post-testing)