While most professionals are on LinkedIn, many will admit to not using it much. Learn how small business can get the most out of LinkedIn, build your network, and integrate it into your lead generation techniques.

1. Attn. Tweeters: #OASocial
Get Smart:
Tools to Master
for Small Business
Sponsored by:
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2. Hi.
I’m
Ilona.
I’m
Greg
Cory.
Greg Cory Ilona Olayan
Greg.cory@officearrow.com ilona@socialstrategy1.com
@gecory @eyelona
www.officearrow.com www.socialstratgy1.com 2

3. Today’s Topics
• Professional Networks for Small
Business or Solopreneurs
• LinkedIn Profiles
• Building a Network
• Using LinkedIn Groups
• Professional Social Networking
Etiquette
• Integrating Professional Networks Into
overall marketing strategy
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4. Getting to Ponte Vedra, Florida
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5. The Mike Lewis Connection
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6. Small Business Survey
• Small Businesses need social media answers
– 40% said they are not sure how to promote
their business online
– 60% use social media for information and
knowledge sharing
– ¾ of small business recognize there is an
impact but don’t know where to go
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7. Social Media Strategy
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8. In 2003, I got an invitation to connect to a
former colleague on LinkedIN.
Making a match online
Web sites helping people find romance, friends and work are
attracting investors.
Site Location Launch Invested Users
Sunnyvale, March
Friendster $13M 4M
Calif. 2003
Circa 2003
Tribe San Francisco Jan. 2003 $6.4M 58K
Mountain View,
LinkedIn May 2003 $4.7M 50K
Calif.
Source: USA Today 2003
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9. Getting the Most from
• Build and update your profile
• Build network
• Join Groups
• Target Search
• Track Profile
• Analyze Results
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10. How Can
You Take
Advantage
of Your
Profile
Page?
Add
Links
from
website
bio Showcase your website
Promoting Webinar
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11. Leverage Connections
Search
Who is Michael connected to?
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12. Building Your
Network
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13. ADD OA
Six Degrees of
Separation
(or even 3)
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14. Build a Company Page
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15. Groups
• Seek
groups
with
activity
rather
than # of
members
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16. Profile Best Practices
• Find who you know (and know well)
• Personalize your URL
• Add a picture to your profile
• Ask to connect
• The more you give, the more you get – “what’s
in it FROM me?”
• Update your status
• Learn Advanced Search
• Install applications
• Join industry groups
• Don’t connect to people you haven’t developed
a relationship with.
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17. Refusing a Connection Request
• Your LinkedIn network should be useful to
you and to your connections
• Option 1 - the "all-comers" approach
• Option 2 - Polite refusals
– Ignore
– Personal message with request to connect by
phone or in person
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18. LinkedIn Free or Paid Membership
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19. Other Add Ons and Tools
• Add video into your profile -
excellent way to stand out
• Use Google Presentation or
Slideshare app
• How To Add Video To Your
LinkedIn Profile – A Reel Tutorial
– http://www.reelseo.com/video-
linkedin-profile/#ixzz1bFV98qfF
• LinkedIn Ads
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20. Connecting LinkedIn with
Facebook or Twitter
• Purpose:
– Personal social
interaction
– Professional
networking with
colleagues, clients,
referrals
Within Edit Profile
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21. Answers
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22. Skills Section
• Useful for job-seekers as a place to quickly summarize
the skills and abilities that set you apart from others
• For young accountants who may be skilled in social
media, you may find a firm looking for someone who
can be the firm's social media presence.
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23. Back to Basic Etiquette
• Even if you’re not yet ready to jump into the world of social media
and social networking, at least create those accounts to reserve your
name—you never know when you might hit it big.
• Always fill out your profiles as completely as possible. Use those
signatures and remember to link to your site or blog.
• When you ask to be connected or “friended,” take the time to
personalize the message. Note - especially important if you’re
approaching someone you don’t yet know personally (time and place
for everything).
• Be respectful, not confrontational—be real, and don’t hide behind
anonymity.
• If you wouldn’t say it to someone’s face, don’t say it online.
Remember, you’re not just you, you’re representing your business,
your brand, and your products.
• Be relevant, on topic, and a part of the community—don’t be
spammy. 23

24. Q: Can Professional Network
Participation Help You Grow Your
Business?
A: YES!
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25. Sign up as a
member to get
smarter on
social media
and general
business tools
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26. Contact
Greg Cory Ilona Olayan
Greg.cory@officearrow.com ilona@socialstrategy1.com
@gecory @eyelona
www.socialstratgy1.com
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www.officearrow.com