Based on the We Are Media Listening outline found at: http://www.wearemedia.org/Tactical+Track+Module+1 This is a first draft -- all words and outline. Next rev? Adding some images and dropping the instructional text into the notes fields.

1. listening in a digital world

2. ::assumptions

3. There are people out there who are interested in our issues. (whether we know them or not)

4. Those people are active in our communities. (whether we help them or not)

5. We want to engage those interested and active people in our work. (whether we agree with them or not)

6. That’s the heart of collaboration: Engaging with interested and active people to create change.

7. But first: you have to listen

8. ::the steps

9. 1. Set up your toolbox

10. The RSS Reader Google Reader Bloglines Netvibes Feedly

11. Brainstorm keywords Organization name Issue area Synonyms for issue area Other nonprofit names in your space Program, services, and event names URLs for your blog, web site, online community Geography

12. Set up your feeds Google Alerts Twitter Search Technorati Flickr YouTube BackType Blogpulse Social Mention BoardReader

13. And a few other accounts… Twitter Delicious BackType Flickr YouTube

14. 2. Make listening a practice

15. Lurk for the first 30 days Review feeds first thing every morning Open interesting links in new tabs Read and follow links Subscribe to new feeds “Share” the most interesting information

16. On Day 31, go into triage mode Be quick to mark as read “Share” or “Star” as the first level of interest Bookmark in delicious Share with short comment in Twitter

17. On Day 45, begin to leave comments Add value to the conversation Don’t be afraid to disagree Keep to the point of the post Point to relevant sources if you’ve more information Watch the conversation develop

18. 3. Regular time for reflection

19. Review the trends What/who do you share? Where do you comment? Are topics of conversation changing? Are topics important to you increasing or decreasing in frequency? Where are the most interesting conversations happening?

20. Measure your influence Mining delicious Twitter Followers Retweets Link activity Return traffic

21. Aggregate your contributions Friendfeed Backtype Delicious Twitter

22. Sources We Are Media: Tactical Track Module 1 http://www.wearemedia.org/Tactical+Track+Module+1 nptech tag http://delicious.com/tag/nptech

23. Thank you Marnie Webb http://www.techsoupglobal.org http://twitter.com/webb http://delicious.com/ext337 http://ext337.org

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