1.
DESIGN THINKING:
A DANGEROUS
METHOD
ALEX & RYO
FOR HYPER ISLAND
2015

2.
HI.
WE ARE
ALEX & RYO.
THETEAMCANVAS.COM
IAD 13
IDEO
MGD 13

3.
TODAY WE ARE GOING
TO GET SOME
HANDS-ON
EXPERIENCE WITH
DESIGN THINKING

4.
A → B

5.
START WITH HUMANS

6.
DESIRABILITY
(HUMANS)
VIABILITY
(ORGANIZATION)
FEASIBILITY
(TECHNOLOGY)
START HERE.
THE APPROACH

7.
DESIRABILITY
(HUMANS)
VIABILITY
(ORGANIZATION)
FEASIBILITY
(TECHNOLOGY)
AIM HERE
THE APPROACH

8.
1. INSIGHT 2. STRATEGY 3. DESIGN 4.COMMUNICATION
THE PROCESS IS
USUALLY DESCRIBED
LIKE THIS:

9.
BUT IN REALITY IT IS
LIKE THIS:

10.
BEFORE WE START:
1. TEAMS
2. HANDOUTS
3. TIMING & PACE

11.
THE CHALLENGE FOR TODAY
HOW MIGHT WE
ENGAGE HYPER ISLAND
STUDENTS FROM
DIFFERENT PROGRAMS
TO COLLABORATE MORE?

12.
1.
EXPLORE
EMPATHICALLY

13.
DESIGN THINKING: A DANGEROUS METHOD 1
How might we engage Hyper Island students from different programs to collaborate more?
STEP 1. INTERVIEW 25 MINUTES
Put here everything important that you get from the interviews.
Focus on needs, problems, pains, frustrations. Ask ‘Why?’ a lot. Show empathy and get deeper. Gather valuable insights.

14.
2.
UNDERSTAND NEEDS
BEHIND
FRUSTRATIONS

15.
DESIGN THINKING: A DANGEROUS METHOD 2
STEP 2. LIST THE KEY NEEDS AND THE KEY INSIGHTS 10 MIN
STUDENT’S NEEDS
INSIGHTS AND REAL MOTIVATIONS
Start with a verb. E.g.: to create side projects for his/her portfolios
Whatever interesting you discover while interviewing. E.g. people just want to hang out together more, but are
a bit afraid because they are not familiar with each other

16.
3.
FRAME
THE REAL PROBLEM
SO YOU CAN SOLVE IT

17.
DESIGN THINKING: A DANGEROUS METHOD 3
STEP 3. DEFINE THE PROBLEM 5 MIN
Students are looking for a way to…
____________________________________________________________________
The key need that you observed
______________________________________________________________________
at the same time…
,
______________________________________________________________________
______________________________________________________________________
All the valuable insights that you got
____________________________________________________________________

18.
4.
IDEATE

19.
7 RULES OF
BRAINSTORMING
FROM IDEO

20.
RULE #1.
DEFER
JUDGMENT

21.
RULE #2.
ENCOURAGE
WILD IDEAS

22.
RULE #3.
BUILD ON
IDEAS
OF OTHERS

23.
RULE #4.
STAY
FOCUSED
ON THE TOPIC

24.
RULE #5.
ONE
CONVERSATION
AT A TIME

25.
RULE #6.
BE VISUAL

26.
RULE #7.
GO FOR
QUANTITY

27.
DESIGN THINKING: A DANGEROUS METHOD 4
STEP 4. SKETCH 6 DIFFERENT SOLUTIONS TO THE PROBLEM 10 MIN
_____________________________________________________________________________
You can put the problem from step 3 here ↑

28.
5.
GATHER INSIGHTS
FOR YOUR IDEAS WITH
SHORT FEEDBACK
LOOPS

29.
DESIGN THINKING: A DANGEROUS METHOD 5
STEP 5. SHOW YOUR SOLUTIONS + GATHER FEEDBACK 20 MINUTES
Don’t try to sell your solution, rather show what you got and empathically listen to the feedback. Write down the key insights:
what resonates with people, what doesn’t work for them, what are the ways they see to enhance the solutions.

30.
6.
NARROW DOWN YOUR
IDEAS INTO ONE
SINGLE SOLUTION

31.
DESIGN THINKING: A DANGEROUS METHOD 6
STEP 6. REFLECT AND COME DOWN TO A SINGLE SOLUTION 10 MIN
Sketch your solution here

32.
7.
CREATE A PROTOTYPE:
SOMETHING TANGIBLE
THAT PEOPLE CAN USE OR
EASILY IMAGINE USING

33.
DESIGN THINKING: A DANGEROUS METHOD 7
STEP 7. PROTOTYPE 30 MINUTES
Not here. It’s time to get your
hands dirty!

34.
8.
SHOW YOUR PROTOTYPE
TO PEOPLE, LET THEM
USE IT AND THEN
HONESTLY COLLECT
THEIR FEEDBACK

35.
DESIGN THINKING: A DANGEROUS METHOD 8
STEP 8. SHOW YOUR PROTOTYPE, GATHER FEEDBACK 20 MINUTES
+ What works well: – What could be improved:
Questions: Ideas:

36.
9.
ITERATE

37.
DESIGN THINKING: A DANGEROUS METHOD 9
STEP 9. ITERATE 15 MINUTES
Get your hands dirty again!

38.
10.
Deliver

39.
Create a story based on your journey

40.
DESIGN THINKING: A DANGEROUS METHOD 10
STEP 10. PRESENT 6 MINUTES TO GET READY + 4 MINUTES PER GROUP
Present your journey
and the solution

41.
REFLECTION
TIME

42.
QUESTIONS
• How involving real people changed the way
you worked?
• How did it feel to show unfinished prototype
to someone?
• How does it feel to work in a really fast
tempo?
• What would be one single thing from today
that you would take to your next project?

43.
WHY IS IT
A DANGEROUS
METHOD?

44.
BE BRAVE.
BE DANGEROUS.
BE THE CHANGE YOU
WANT TO SEE IN THE
WORLD

45.
×××
ALEX IVANOV & RYO TAKAHASHI
@HELLOALEXIVANOV
DESIGN THINKING:
A DANGEROUS METHOD