When Collaboration
Drives Your Digital
Transformation

Digital transformation is a hot topic that’s
constantly being discussed these days.
It's a new way for organizations to use digital
technology in order to improve performance.
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Digital Transformation

In today’s information-driven world,
implementing fast digital-based
processes and flows, strengthening
connections, and encouraging
collaboration between business
units are all necessary for optimal
business operations.
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Digital Transformation

This realization came when companies decided to unify different systems
in a collaborative environment as a way to reduce ever-increasing
computing costs.
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Evolution of Digital Transformation

Evolution of Digital Transformation
Intranets,
Messaging and
Business Apps (like
ERPs and CRMs)
working in silos
Centralization and
streamlining of
workplace tools
within a
collaborative
experience
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PAST 20 YEARS TODAY
Facelift!

…And thus the move was made from traditional structures to a
collaborative one. Digital transformation reinvented the way in which
organizations work—everything has been improved, from workplaces, to
teamwork and beyond…
Evolution of Digital Transformation
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• All leaders in business and innovation share some common traits
• How can digital transformation help you reinforce these traits?
Make your company a leader with digital transformation
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Common Traits of
Successful Businesses
Strong
Corporate
Culture
Client-
Centred
Everything
Strong
Ambition
for Market
Leadership
Continuous
Innovation
Flawless
Execution
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Digital Transformation is About Commitment to Success

Strong
Corporate
Culture
Digital transformation reinforces your company culture!
Business leaders such as Google, Apple and Amazon all managed to build
extraordinary corporate cultures.
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Digital Transformation is About Commitment to Success

Strong
Ambition
for Market
Leadership
Digital transformation helps businesses to maintain leadership positions by
strengthening ambition in conjunction with a business strategy and
execution.
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Digital Transformation is About Commitment to Success

Client-
Centered
Everything
Digital transformation made companies like Amazon schedule mandatory call-center
workshops.
A perfect example of a customer-centric strategy! Why don’t we all do the same?
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Digital Transformation is About Commitment to Success

Continuous
Innovation
Customers are less and less faithful to particular brands, but digital
transformation enhances innovation. The ability to generate new,
appealing products is what separated Apple from Nokia (remember it?).
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Digital Transformation is About Commitment to Success

Flawless
Execution
You can’t be customer-centric without providing consistently
irreproachable service everyday to millions of customers all over the world.
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Digital Transformation is About Commitment to Success

For more tips and tricks on how to build a
successful business, visit our blog
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Digital Transformation is About Commitment to Success

How to make the most
of digital transformation?
When digital transformation meets collaboration
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Your company vision needs to be modernized and humanized.
• Improve your culture of innovation
You’ll have to innovate your product and service development.
• Update your company vision
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How to make the most out of digital transformation?
• Have a more empowered workforce
Educate your employees, get close to them and make them see your updated digital
culture the way you’re seeing it.

• Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation!
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How to make the most out of digital transformation?
• Improve efficiency
Delegate like a boss. Ask for help and pass off tasks to increase productivity.
• Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI

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How to make the most out of digital transformation?
• Have a greater competitive advantage
Businesses build advantages that executives recognize.
• Improve the customer journey
Improve conversions and revenues by improving your customer experience
• Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty.
So what are you waiting for?

employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etc,etc,…
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3 4
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Watch out for the restraints!

Weren’t you working peacefully?
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Facing People with Doubts and Second Thoughts...
What to do now?
Weren’t you better off without it?
Who will help you break through the barriers?

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They are your business enablers!
Your Key Players Can Protect Your Commitment to Success

Digital transformation cannot be fully addressed from a purely IT
perspective. It requires cooperation between several business owners
and proper change management.
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The Key Players

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Top Management Top Influencers
Top Execs
IT Geeks
Internal Comms
HR People
The Key Players

• HR teams need to evolve from passive
administrator to key influencer.
• IT needs to centre around the
employee experience as a whole.
Empowering individual and collective
performance
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The Key Players

HR’s business value lies in technology and the ability to own modern IT
evolution issues, and that’s why we should find them on the front lines.
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The Key Players

Internal communicators also play a key role because they build
confidence around collaboration. Not communicating and not sharing
what people need to know to get work done is a big issue.
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The Key Players

Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace.
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The Key Players

Even though strategy rather than technology drives success, IT geeks are strong advisors.
Let’s not forget that they are the ones that master the most digital tools so they’ll eventually
facilitate the adoption of the digital transformation strategy.
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The Key Players

Leading by example is part of playing
the game.
CEOs & managers need to go beyond
saying going digital is a good thing and
actually do it!
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The Key Players

Leaders need to be influencers in the
physical, virtual and augmented
worlds. The more leaders understand
digital trends and technologies, the
more confident their colleagues will
be.
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The Key Players

At first glance, what do you think about digital transformation? Does this
scare you or excite you?
How about giving it a try and reaching your business’s full potential
through a fully featured collaboration solution?
Having a Successful Digital Transformation Strategy
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Main points to consider
Having a Successful Digital
Transformation Strategy
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Source
Duval Union Consulting
Having a Successful Digital Transformation Strategy
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Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
• your customers
• the market
• your challenges and
opportunities.
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Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems.
The outcome is a clearly
defined transformation strategy
and an action plan.
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You need to:
• define the key market
problems, and
• map out creative ideas and
solutions.
 Only ideas with good problems
behind them will survive.
Having a Successful Digital Transformation Strategy
Roadmap
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The case is high level based on
a digital first setting, and it
serves as a starting point for
further elaboration by the client.
 This can be extended to dive
deeper into specific cases
and define new cases.
Having a Successful Digital Transformation Strategy
Business Cases
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This occurs when you present
the management summary to
the client’s key stakeholders
and discuss possible next steps
in the transformation process.
Having a Successful Digital Transformation Strategy
Debriefing
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Source
Danairat Thanabodithammachari
The process explained above will then transform a vision, a mission,
services, organisations and digital initiatives into a business process and
technology for the organisation.
Having a Successful Digital Transformation Strategy
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But what’s the point of conducting a digital transformation
strategy without measuring its success?
You need to know that your digital transformation is
conducted through collaborative tools. Choose a suitable
solution before measuring its success!
Now let’s play with numbers a little bit.
Measurement & KPIs
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According to McKinsey, fewer than 15% of companies can quantify the
return on investment of their digital initiatives!
That’s a small number for such a huge project, right?
Measurement & KPIs
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Evaluating returns from digital technologies is hard because traditional
metrics, such as ROI, do not capture the wider impact of digital investments.
Measurement & KPIs
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Active Users Scale Engagement

To measure the impact of digital transformation, you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead!
Measurement & KPIs
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Leading venture capital and private equity firms such as DFJ, General
Atlantic, Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing:
Measurement & KPIs
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Source
Word Economic Forum
Measurement & KPIs
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Active UsersScale Engagement
• Number of
visitors
• Number of
registered leads
• MOM (month-on-
month) growth in
registration
• Organic user
acquisition
• Number of active
users
• Monthly active
users
• Ratio of new
users to repeat
users/customers
• Conversion rate
• Abandon rates
• Net promoter
score (NPS)
• Customer
satisfaction
index
• Downloads
• Bounce rate
• Sources of traffic
• Customer
concentration
risk
• Number of likes
& shares
Digital
Traction

In a nutshell, companies need to measure and monitor a combination of
essentially behavioural metrics, such as frequency of use, customer
engagement and number of users, which they can use to communicate
the popularity and market adoption momentum of a product or service.
Measurement & KPIs
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Digital transformation in 5 soundbites
Source:
Digital transformation in 50 soundbites

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Digital transformation in 5 soundbites
“This isn’t a waste of
money, it’s the necessary
cost of change.” Edward
Humphrey, Director of
Digital, BFI

“ It’s all about leadership. It’s as
simple as that. Simple answer,
difficult solution.” Vicky
Browning, Director,
CharityComms
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Digital transformation in 5 soundbites

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Digital transformation in 5 soundbites
HR has a unique role to play −
but it’s currently under-
delivering because people
don’t see how important it is in
this transformation” Owen
Pringle, Director, Therein

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Digital transformation in 5 soundbites
“Collaborate − share your code,
share your plans, share content,
share resources.” Ed
Humphrey, Director of Digital,
BFI

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Digital transformation in 5 soundbites
“ This is not just a question of
changing skillset. It is a changing
of mindset.’ Julie Dodd, Author
of The New Reality

If you’re eager to learn more about digital transformation, feel free to get in
touch with:
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Veronika Mazour Julien Brulland Nouha Blagui

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https://www.exoplatform.com/company/en/home#/#pricing
Ready for the transformation?