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MODEL
a new
BIG 

BAD
IS
0
18
35
53
70
1958 1982 2006 2030
AV E R AG E T E N U R E :
C O M PA N Y O N S & P 5 0 0
AC T I V E LY
D I S E N G AG E D
J U S T R E G U L A R 

D I S E N G A G E D
E N G A G E D
( T H AT ’ S Y O U ! )
0
8
16
24
Average

Fortune

500
$GOOG $FB $TSLA Uber Snapchat Oculus 

Rift
Y E A R S T O $ 1 B 

VA L U AT I O N / C A P ...
CAPTURE
DEFEND
&
0
625,000
1,250,000
1,875,000
2,500,000
1900 1923 1946 1969 1992 2015
P O P U L AT I O N O F
T O P 1 0 0 F I R M S
L A R G...
SCALE
S O W H Y D O W E
?
0%
5%
10%
15%
20%
1949 1961 1973 1985 1997 2009
G E R M A N Y
SW I T Z E R L A N D
P O RT U G A L
J A PA N
I TA LY
S PA I ...
BIGGER 

BETTER
&
B E C K P I S O N I J O H N S O N
LY N C HJ A C O B S A L E X A N D E R
I S M A I L
L A L O U X
B R A N S O N M O R I E U ...
84
S E R I O U S P R I N C I P L E S
F O R O R G A N I Z I N G H U M A N I T Y
7P E R F O R M A N C E
C R I T E R I A
7
1. Purpose
2. Fitness
3. Vitality
4. Fairness
5. Power
6. Connection
7. Safety
P E R F O R M A N C E
C R I T E R I A
1. Rule of Law
2. Market Forces
3. Transparency
O L D “ T E C H N O L O G I E S ” , N E W T R I C K S
Rule of Law
R E P L A C E T Y R A N N Y W I T H
🍏
🍕
even over
ELECT
SELECT
even over
PROCESS
DECIDE
even over
Market Forces
R E P L A C E C E N T R A L P L A N N I N G W I T H
DESCRIBE
PRESCRIBE
even over
FOCUS
HELP
even over
Transparency
R E P L A C E O PA C I T Y W I T H
OPEN
CLOSED
even over
PULL
RECEIVE
even over
CREATE
SET FREE
&
D O N ’ T W O R R Y, W E ’ V E D O N E T H I S B E F O R E
L O O M R A I L S T E E L M A S S S O F T WA R E
YOUR JOB
T H I S I S
COMMIT
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