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Facebook , Beware! Details Emerge on 'Google Me' Rival
<ul><li>Google is in talks with several makers of popular online games as it seeks to develop a broader social-networking service that could compete with Facebook, according to people familiar with the matter </li></ul>
<ul><li>Google has been in discussions with top developers to offer their games on a new service it is building, these people said. Those developers include Playdom Inc., Electronic Arts Inc.'s Playfish and Zynga Game Network Inc. -- a company in which Google recently took a financial stake, these people said. </li></ul>
<ul><li>It is unclear when Google may launch the new gaming offering and the plans aren't finalized, but people briefed on the matter said the games would be part of broader social-networking initiative that is under development by the Mountain View, Calif., company. </li></ul><ul><li>In an interview this week, Google Chief Executive Eric Schmidt declined to confirm the development of a social-networking service that would incorporate social games. When asked if Google's service might resemble Facebook's, Mr. Schmidt said "the world doesn't need a copy of the same thing." </li></ul>
<ul><li>Google's push into social games represents the latest attempt by the Web-search leader to capture users and advertising dollars that are increasingly flowing to social networking, an area dominated by Facebook, Twitter Inc. and others. </li></ul>