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“Who’s the expert around here anyway?”
A linguistic-ethnographic investigation into
the role of sub-editing
at a broadsheet newspaper
Astrid Vandendaele (Ghent University) & Prof. dr. Ellen Van Praet
(Ghent University)
September 29, 2013 – Queen Mary’s College, London
Who is responsible?
Who is responsible?
Who is the expert around here anyway?
Accuracy Research
• Charnley 1936; Maier 2005; Meyer, 2004; Fox et al 2009;
Baerns 1999; Breiden 2002; Porlezza et al 2012; Bleyenberg
2013
• Factual errors cited: ‘misquotations’ & ‘inaccurate headlines’
• 1 in 3 articles contains a mistake
• Error rates in newspapers: on the rise
Who is responsible?
Porlezza et al (2012)
Reasons for error, listed by sources:
• Lack of understanding
• Deadline pressure
• Insufficient research
• Confusing events
• Reporter didn’t ask enough questions
• Pressure to get a scoop
• Reporter didn’t ask right questions
• Reporter laziness
• Source provided misinformation
Journalists versus Sub-
editors
• “the forgotten stepchildren of the newsroom” (Vane
1997)
• “a semi-ghost to assist the inarticulate and illiterate” and
• “The unsung heroes who make the words of journalists
look good”
(AJR 2001)
• “While important, reporters are not the key people. Subs
are.” (Quinn 2001)
• “The relationship between reporters and subbers has
always been tense. In most offices a kind of
demilitarized zone exists between the two areas. (…).”
(McKane 2006)
Who is the expert around here anyway?
“The newsroom is like a football team: the journalists
are the strikers: when they shoot, they score, but when
they miss a goal they will get beaten up by the crowds.
The sub-editors are like the defenders:
they can only get it wrong…” (GM_T_03.12)
“Actually, a sub-editor can but make mistakes.”
(TVM_DM/DS_03.12)
 
Divide/Distance
1.Hierarchy
2.Time
3.Space
Enhanced Tension
PhD
• Focus on the sub-editor - linguistic-ethnographic pov
• Participant observation at Flemish and Dutch broadsheet
• Data: field notes, audio-recordings (storyboard meetings, semi-
structured interviews with sub-editors and journalists), email
correspondence, computer screen shots, articles in different
stages pre and post-sub-editor
The sub-editor who is good at his job is “perhaps the nearest
thing to what might be described as the complete
journalist” (Newspaper Subediting Bible, 1982)
Towards a more complete definition of
sub-editing process & the sub-editor
as a genuine ‘newspaperman’ (Gieber 1964)
Towards a better understanding of newsmaking practice,
and the news itself
Research Question
How does this layered construction
of expertise take shape,
and what is the sub-editors part in it?
Data
• The editorial
• Pilot phase: limited corpus of 10 editorials
• Fieldwork (spring/summer of 2013): internal archive & Mediargus
Universiteit Gent – September 2007
Short
bio
Short
bio
QuoteQuote
PicturePicture
BylineByline
Contact
details
Contact
details
Research Question
How does this layered construction
of expertise take shape,
and what is the sub-editors part in it?
Order of interventions in editorial
1) layout editor
2) journalist
3) sub-editor
4) journalist
5) sub-editor
6) layout editor
Order of interventions in headline piece
1) journalist
2) ‘Chef Nieuws’ – Current Affairs
3) Layout editor
4) sub-editor
5) layout editor
Differences
• (Editorial: one voice less -> pro forma)
1)Editorial: senior sub-editor => consistently the case for the
entire pilot corpus
2)Editorial: different process => layout–driven
Concluding Remarks
• the editorial: sub-editor’s part is rather insubstantial: his expertise
was expressed in terms of language, typography and quote
• ‘backbench journalists’ actually take a back seat
•The task of the journalist is different: he takes on part of subber’s
expertise, i.e.
 text is made to measure
 adds headline himself (and quote, 7 out of 10)
 makes sure the right fonts are being used
Concluding Remarks
• Journalist of the future: several skill sets, among which those of
the sub-editor
•Are sub-editors the journalists of the future?
Thank you very much!
Astrid.Vandendaele@UGent.be
Ellen.VanPraet@UGent.be

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Who’s the expert around here anyway?” A linguistic-ethnographic investigation into the role of sub-editing at a broadsheet newspaper.

  • 1. “Who’s the expert around here anyway?” A linguistic-ethnographic investigation into the role of sub-editing at a broadsheet newspaper Astrid Vandendaele (Ghent University) & Prof. dr. Ellen Van Praet (Ghent University) September 29, 2013 – Queen Mary’s College, London
  • 2.
  • 5. Who is the expert around here anyway?
  • 6. Accuracy Research • Charnley 1936; Maier 2005; Meyer, 2004; Fox et al 2009; Baerns 1999; Breiden 2002; Porlezza et al 2012; Bleyenberg 2013 • Factual errors cited: ‘misquotations’ & ‘inaccurate headlines’ • 1 in 3 articles contains a mistake • Error rates in newspapers: on the rise
  • 8. Porlezza et al (2012) Reasons for error, listed by sources: • Lack of understanding • Deadline pressure • Insufficient research • Confusing events • Reporter didn’t ask enough questions • Pressure to get a scoop • Reporter didn’t ask right questions • Reporter laziness • Source provided misinformation
  • 10. • “the forgotten stepchildren of the newsroom” (Vane 1997) • “a semi-ghost to assist the inarticulate and illiterate” and • “The unsung heroes who make the words of journalists look good” (AJR 2001) • “While important, reporters are not the key people. Subs are.” (Quinn 2001) • “The relationship between reporters and subbers has always been tense. In most offices a kind of demilitarized zone exists between the two areas. (…).” (McKane 2006)
  • 11.
  • 12. Who is the expert around here anyway?
  • 13. “The newsroom is like a football team: the journalists are the strikers: when they shoot, they score, but when they miss a goal they will get beaten up by the crowds. The sub-editors are like the defenders: they can only get it wrong…” (GM_T_03.12) “Actually, a sub-editor can but make mistakes.” (TVM_DM/DS_03.12)
  • 15. PhD • Focus on the sub-editor - linguistic-ethnographic pov • Participant observation at Flemish and Dutch broadsheet • Data: field notes, audio-recordings (storyboard meetings, semi- structured interviews with sub-editors and journalists), email correspondence, computer screen shots, articles in different stages pre and post-sub-editor
  • 16. The sub-editor who is good at his job is “perhaps the nearest thing to what might be described as the complete journalist” (Newspaper Subediting Bible, 1982) Towards a more complete definition of sub-editing process & the sub-editor as a genuine ‘newspaperman’ (Gieber 1964) Towards a better understanding of newsmaking practice, and the news itself
  • 17. Research Question How does this layered construction of expertise take shape, and what is the sub-editors part in it?
  • 18. Data • The editorial • Pilot phase: limited corpus of 10 editorials • Fieldwork (spring/summer of 2013): internal archive & Mediargus
  • 19. Universiteit Gent – September 2007
  • 21.
  • 22. Research Question How does this layered construction of expertise take shape, and what is the sub-editors part in it?
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Order of interventions in editorial 1) layout editor 2) journalist 3) sub-editor 4) journalist 5) sub-editor 6) layout editor
  • 28.
  • 29.
  • 30.
  • 31. Order of interventions in headline piece 1) journalist 2) ‘Chef Nieuws’ – Current Affairs 3) Layout editor 4) sub-editor 5) layout editor
  • 32. Differences • (Editorial: one voice less -> pro forma) 1)Editorial: senior sub-editor => consistently the case for the entire pilot corpus 2)Editorial: different process => layout–driven
  • 33.
  • 34.
  • 35.
  • 36. Concluding Remarks • the editorial: sub-editor’s part is rather insubstantial: his expertise was expressed in terms of language, typography and quote • ‘backbench journalists’ actually take a back seat •The task of the journalist is different: he takes on part of subber’s expertise, i.e.  text is made to measure  adds headline himself (and quote, 7 out of 10)  makes sure the right fonts are being used
  • 37. Concluding Remarks • Journalist of the future: several skill sets, among which those of the sub-editor •Are sub-editors the journalists of the future?
  • 38. Thank you very much! Astrid.Vandendaele@UGent.be Ellen.VanPraet@UGent.be