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Evovle18 | Abhishek Dwevidi & Varun Mitra | Personalization with Adobe Experience Cloud: Adobe Target

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Learn the basics of Adobe Target’s integration with AEM. Discover personalization, Experience and Multivariate Targeting and A/B testing with Adobe Target.

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Evovle18 | Abhishek Dwevidi & Varun Mitra | Personalization with Adobe Experience Cloud: Adobe Target

  1. 1. #evolve18 PERSONALIZATION WITH ADOBE TARGET Varun mitra 08/17/2018
  2. 2. #evolve18 2 PERSONALIZATION WITH ADOBE TARGET 1. What is Launch by Adobe? 2. Integrate AEM with Adobe Launch 3. Integrate Launch with Adobe Target 4. Integrate Adobe Target with AEM 5. Q & A
  3. 3. #evolve18 3 What is Adobe Launch? • Adobe Launch is Digital Marketing Cloud service. • Allows a marketer to manage Adobe and third-party tags used for tracking or other analytics purposes. • Provides a standard way to retrieve and use data, some of which comes from the back end. • Has the ability to respond to the triggers, that allow us to react to what visitors do.
  4. 4. #evolve18 4 Integrating AEM with Launch
  5. 5. #evolve18 5 1. The cloud configuration for Launch embeds the necessary JavaScript into the site. 2. Configuration of other tools (Analytics, Target, ...) is done in the user interface in Launch itself. Integrate Adobe Launch with AdobeTarget Launch TargetExperience Manager
  6. 6. #evolve18 6 IntegratingAdobeTarget
  7. 7. #evolve18 7
  8. 8. #evolve18 THANK YOU!

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