Goal: To teach the power of Traditional and Digital Marketing to attract new customers and keep existing customers.

1. Listen, Learn, and Engage The Power of Traditional and Digital Marketing for Small Businesses Presented by: Jeff Mello Founder, Evolution of Communication Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 1

2. Listen, Learn, and Engage Who am I? Founder of Evolution of Communication, an interactive agency based in Atlanta Co-Founder of BuzzCal.com, an online sport’s calendar Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 2

3. Listen, Learn, and Engage Exposure I received in USA Today Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 3

4. Listen, Learn, and Engage Enough about me…onto why we are here! Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 4

5. Listen, Learn, and Engage Goal: To teach the power of Traditional and Digital Marketing to attract new customers and keep existing customers. Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 5

7. How Traditional and Digital Marketing can help you attract new customers and keep existing customers Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 6

8. Listen, Learn, and Engage The changing marketing landscape It used to be easy for companies to reach consumers through the Traditional Marketing channels of Newspaper, TV, Radio, Direct Mail, Yellow Pages, Billboards, etc. Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 7

9. Listen, Learn, and Engage The changing marketing landscape That was then…this is now! The Evolution of Communication has begun! Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 8

10. Listen, Learn, and Engage The changing marketing landscape Traditional Media Audiences Economic Downturn Changing Consumer Media Consumption Digital Media Audiences Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 9

11. Listen, Learn, and Engage The changing marketing landscape The changing media consumption habits by consumers, the global downturn, and the continued loss of audience by Traditional Media has transformed the way companies reach their customers. Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 10

12. The changing marketing landscape: Newspaper Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 11

13. The changing marketing landscape: Network TV Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 12

14. The changing marketing landscape: Cable TV Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 13

15. The changing marketing landscape: News Talk Radio Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 14

16. Listen, Learn, and Engage The changing marketing landscape The market research and investment banking firm Veronis Suhler projects that by 2013, after the economic recovery, three elements of old media -- newspapers, radio and magazines -- will take in 41% less in ad revenues than they did in 2006. Source: Pew Research, “State of the News Media 2010” March 15, 2010 Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 15

17. Listen, Learn, and Engage The changing marketing landscape How does the decrease in audience and revenue for these Traditional Media channels benefit your business? Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 16

18. Listen, Learn, and Engage The changing marketing landscape You now can reach your target consumer more cost effectively than in the past. Supply is up and demand is down. Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 17

19. The changing marketing landscape: Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 18

20. Listen, Learn, and Engage The changing marketing landscape The Digital Revolution is here! Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 19

22. TV – 13 Years

23. INTERNET – 4 Years

24. iPOD – 3 Years

25. FACEBOOK – Added 200 Million users in less than 1 year! Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 20

26. The changing marketing landscape 1995 Internet Users 45.1 Million Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 21

27. The changing marketing landscape 2000 Internet Users 420 Million Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 22

28. The changing marketing landscape September 2009 Internet Users 1.73 Billion Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 23

29. The changing marketing landscape Number of emails sent on the Internet in 2009 90 Trillion Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 24

30. The changing marketing landscape Percent of spam email 81% Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 25

31. The changing marketing landscape Number of websites as of December 2009 234 Million Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 26

32. The changing marketing landscape Number of blogs on the Internet 126 Million Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 27

33. The changing marketing landscape As of May 2009, the number of Americans 13+ who own a mobile device 234 Million Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 28

34. Growing Your Business How Traditional and Digital Marketing can help you attract new customers and keep existing customers Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 29

35. Grow Your Business Step 1: Identify Your Consumers Remember the Pareto Principle better known as the 80/20 rule as applied to business…80% of your company revenue will come from 20% of your customers! We need to identify your 20%! Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 30

37. Male/Female?

38. Age

39. Married

40. Do they have children?

41. Income level?

42. Favorite Leisurely activities?

43. Where do they live?

44. Anything else about their lifestyle?

45. How do they like receiving information from you? Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 31

46. Grow Your Business Step 1: Identify Your Consumer Once we know everything there is to know about your best customers we can then devise the best marketing strategy to keep them coming back to your company and not your competition. Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 32

47. Grow Your Business Step 2: Build your online content platform Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 33

49. Easy navigation

50. Uncluttered feel

51. Create ways in which the viewer can engage with your company

52. Give reason to come back to your website

53. Keyword strategy as part of your content strategy

54. Search Engine Optimized (SEO)

55. Blog

56. Include social media channels

57. Google Analytics Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 34

59. Identify search volume within your target market

60. Identify keywords which you can own.

61. Build your content based on Industry keyword knowledge Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 35

63. Place for viewers to get to know you and your company

64. Creates the human touch

65. Allows your company to engage consumers

66. Creates fresh content which search engines love.

67. Can drive your company’s search engine rankings

68. People do business with people…especially ones they trust

69. You can become a resource in your IndustryListen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 36

71. Allows additional ways to engage with your consumers

72. Keeps consumers in your sales funnel Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 37

74. Allows you to stay in contact with your consumers

75. Can drive awareness around special events/promotions

76. Keeps them in the sales funnel

77. Revenue creationListen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 38

79. Unique Page Views

80. Traffic sources

81. Popular content

82. Keywords usedListen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 39

83. Grow Your Business Step 3: Creating the social media channels Decide which social media channels your consumers are using and create those channels first. You only have so much time in your day to devote towards marketing so ensure you are using the right channels to reach your consumers. Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 40

84. Grow Your Business Step 3: Creating the social media channels When creating your social media channels ensure you use the same name, logo, and basic information whenever possible. Consumers travel across multiple communication channels and you want your company to be easily identifiable. Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 41

86. The second largest search engine after Google

87. Third most visited website

88. 14 Billion videos viewed in May 2010Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 42

89. Grow Your Business Step 3: Creating the social media channels Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 43

91. As of February 2010 had 400 Million active users

92. Allows users to create a network of friends and companies they “Like”

93. Once a user “Likes” you then they will receive your status updates in their newsfeed

94. Fastest growing demographic…55-65 year oldsListen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 44

95. Grow Your Business Step 3: Creating the social media channels Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 45

97. Messages can only be a maximum of 140 characters in length

98. Users freely share their opinions about anything in real-time

99. Unlike Facebook, on Twitter you can speak directly to anyone by using the “@” sign in front of their Twitter username

100. One of the fastest growing social networks

101. 190 Million usersListen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 46

102. Grow Your Business Step 3: Creating the social media channels Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 47

104. Users create their profile which is similar to their online resume

105. Companies can create their profile and link to their employees LinkedIn accounts

106. Users can provide status updates similar to Facebook, Twitter, and other social networking sites

107. Can start or join groups with similar professional interests

108. Great source for recruitment of new employees

109. An online rolodex of business contacts

110. 70 Million usersListen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 48

111. Grow Your Business Step 3: Creating the social media channels Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 49

113. As of October 2009 claimed to host 4 billion images

114. Users can comment on photos

115. Good for your website’s SEO Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 50

116. Grow Your Business Step 3: Creating the social media channels Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 51

118. Have the most “check-ins” and become Mayor of a venue

119. Companies can offer specials to the users of Foursquare to encourage visits

120. As of June 2010 has almost 1.4 million users and growing quicklyListen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 52

121. Grow Your Business Step 3: Creating the social media channels Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 53

123. Creates revenue opportunities

124. Helps with Search Engine OptimizationListen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 54

125. Grow Your Business How Digital and Traditional Marketing work together Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 55

126. Grow Your Business How Digital and Traditional Marketing work together Digital and Traditional Marketing can both be used to pull new consumers into your sales funnel. Once you create a new customer you can utilize the strength of your digital marketing to keep your customers coming back Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 56

127. Grow Your Business How Digital and Traditional Marketing work together The Traditional Marketing methods of TV, Radio, Print, Billboards, etc. create an awareness for your company to drive consumers but they are one way message mediums! Consumers cannot interact with these messages. Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 57

128. Grow Your Business How Digital and Traditional Marketing work together Once you create a new customer you can utilize your content platform to constantly engage with them and keep them from choosing your competition. Consumers can interact with these messages and take ownership. Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 58

129. Grow Your Business This presentation is available for download at the following: http://www.slideshare.net/evolutionofcommunication Listen, Learn, and Engage Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 59

130. Listen, Learn, and Engage For more details on Evolution of Communication please contact: Jeff Mello Founder, Evolution of Communication p: 404-579-0911 e:jeffmello@evolutionofcommunication.com w: http://evolutionofcommunication.com f: http://www.facebook.com/evolutionofcommunication t: @eoc_jeff Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended client only 60