2. This is an assignment drafted in the
context of the “Social Media and
Cultural Management “ seminar of the
Hellenic American Union.
Athens, November 2014
6. WHAT DO WE EXPECT FROM AN EXPERIENCE
Participation
Motivation
Reward
Communication/Interaction
Exchange of ideas
Multivocality
Quality content
Co-production
Shareability
TODAY?
7. WHAT DO WE EXPECT FROM AN EXPERIENCE
To feel our voice is
heard
Our opinion counts
To find a space to
express ourselves
TODAY?
11. WHAT’S TOMORROW’S MUSEUM LIKE?
Easy-to-access
• Friendly to the physically challenged
• Connected to mass transportation network
• Parking spaces
• Simple ticketing service / easy visit planning
• Provides additional facilitations (e.g. baby-sitting suggestions,
shuttle bus)
• Has a statement-physical presence in the local community
• Exhibits collections available online
Technologically “edgy”
• Organized e-services
• Digital signboards
• Touchscreens
• iPads / headsets / smartphone apps
• PC terminals
• Virtual apps
• Social media platforms shareability
• 100% wi-fi coverage
• 3D printers
• Mobile+standard versions of shareable content (on-the-spot
sharing options)
12. WHAT’S TOMORROW’S MUSEUM LIKE?
Green
• Renewable / sustainable energy use
• Ecosystem friendly
• Fresh air
• Normal temperature
• Natural light where possible
• Open / green spaces
Adequately infrastructured
• Congress room
• Educational activities space
• Study space
• Lounge / Cafeteria / Restaurant
• Teleconference space
• Shop
13. WHAT’S TOMORROW’S MUSEUM LIKE?
People make the difference
Friendly, welcoming, customer-oriented reception staff /
services
Give your curators a face and a voice (let the visitors get
to know who they are, what they do, and how they do it)
14. WHAT’S TOMORROW’S MUSEUM LIKE?
Don’t make me feel
embarassed / like I don’t
belong here
Keep it
simple
15. WHAT’S TOMORROW’S MUSEUM LIKE?
Open
Free
Flexible
Tells “the story behind the story”
Social (reflects major socio-political
events)
21. IN TOMORROW’S MUSEUM…
Curators can moderate discussions between online
communities, and
-provide direction
-engage
-manage stream of internet info
while maintaining musem’s authority intact.
23. WHAT DO WE LOOK FOR IN
TOMORROW’S MUSEUM?
• A hobby and a creative outlet
• Personality and a human face
• Give me the thrill of discovering the prototype,
but let me take the aesthetic experience back to
the comfort of my sofa
• Be fast-paced – the rest outside the venue
• Guarantee customized levels of access to
knowledge
• No overwhelming quantities of data
• Free me from having to read labels all the time
24. WHAT’S TOMORROW’S MUSEUM LIKE?
Enables its staff to use social media
Makes them visible
Supports combination of
viral+permission marketing
Adopts cross-cultural management /
Cross-promotes with other
institutions
25. WHAT’S TOMORROW’S MUSEUM LIKE?
Emphasizes on effective
internal+external communication /
maintains favourable reputations with
stakeholders
Builds relationships with other
institutions / stakeholders / sites
It’s measured (reports, data, etc.)
26. WHAT’S TOMORROW’S MUSEUM LIKE?
Creates a brand
Leaves a social footprint
Gives valuable, useful,
useable, enjoyable content
27. TOMORROW’S MUSEUM…
• Emphasizes on word-of-mouth
marketing
• Gets more people to talk about their
experience
