Sesión de Bob Barr (@DrBobBarr) de la Universidad de Liverpool. #EBE10. Sevilla. 19, 20 y 21 de noviembre de 2010. http://eventoblog.com

1. Geo-localisation
The power of localised information
Professor Robert Barr OBE
Manchester Geomatics
University of Liverpool

2. Localisation
Language localisation[
(from the English term locale, "a place where
something happens or is set") is the second
phase of a larger process of product translation
and cultural adaptation (for specific countries,
regions, or groups) to account for differences in
distinct markets, a process known as
internationalization and localization. Language
localization is not merely a translation activity,

3. Géolocalisation
La géolocalisation ou géoréférencement est un
procédé permettant de positionner un objet
(une personne, une information...) sur un plan
ou une carte à l'aide de ses coordonnées
géographiques.
Cette opération est réalisée à l'aide d'un
terminal capable d'être localisé (grâce à un
récepteur GPS ou à d'autres techniques) et de
publier (en temps réel ou de façon différée) ses

4. Geo-localisation
The geolocation or referencing is a method for
positioning an object (a person, information ...)
a map or a map using geographic coordinates.
This is done using a terminal that can be located
(through a receiver GPS or other techniques)
and publish (in real time or delayed manner) its
geographical coordinates (latitude/longitude
) . Saved positions can be stored within the
terminal and be taken subsequently, or be

5. Positioning technologies
Geocoding from address or postal code
GPS coordinates
Phone location – GSM
WiFi location
IP address location
RFID
Combined methods

6. Who?

7. Who? When?

8. Who? When? Where?

9. Geo-demographics
A set of statistical methods which classify small
geographical areas by the characteristics and
spending patterns of the population living there.
Geo-demographic classifications are usually
used to infer the characteristics of individuals or
households living within the defined areas

11. Volunteered Geographic
Information
Active
Open Street Map
Passive
Google Latitude
Inadvertent
Phone tracking
Vehicle tracking

18. Augmented reality
The technique of superimposing name, attribute
or interpretative information on a scene using a
camera based viewing device such as a
smartphone, tablet or in-vehicle head-up display

24. Spatial surveillance
CCTV
Automated number plate recognition (ANPR)
Facial recognition
GSM / GPS
Tracking
RFID
Toll Tags

30. Social implications
New technologies allow anyone to capture
locations simply and easily
The social imperative encourages the sharing of
locational information
The capture of locational information can be a
social activity in itself

31. Commercial implications
Locational information makes it easier to
segment markets
Individuals can be targeted with just in time
relevant information based on location
Hyperlocal marketing based on time and
location can use mobile channels
The relationship is often one way, companies
are happier to consume data than to share it

32. Societal implications
Orwell was wrong – it did not need a totalitarian
state to create Big Brother
A large proportion of society voluntarily shares
locational information, or does not object to
being tracked
Such information has oppressive power in
certain circumstances so needs to be subject to
public vigilance and control

33. Conclusion
A range of geo-locational technologies is
emerging which will change our relationship
with information
These cannot be easily stopped
Their effects are largely beneficial
BUT…… the impact on privacy will be significant
and must be monitored and controlled

34. That’s It!
Prof Robert Barr OBE
robert_barr@manchestergeomatics.com