Climbing For Water 7summitsfor Water V3 X Ssec

2© Climbing for Water Foundation 2010 - 7 Summits for Water Project

Preface
The fight against and for water…
We learned it as a child: water is the source of life! However, water availability has become a global
key issue nowadays, being severely threatened by global changes, including a strong po-pulation
growth, increasing water usage, intensive agriculture, deforestation, urbanization and climate
changes. Our planet’s climate shows rising temperatures and resulting changing precipi-tation
patterns. According to experts extreme events like droughts, floods and water scarcity will become
more frequent and intense.
The warming trend is found to be greatest at mountains and at the poles, exactly the areas with a
very vulnerable eco-system. A shift to higher snowmelt, less snowfall higher up and more intense
rain fall at lower altitudes has been detected in several mountain areas. It increases the amount of
directly available water, while decreasing the amount of long-term storage (snow and ice). Experts
foresee situations in which the water storage capacity gets easily saturated. Lake outbursts, land-
slides, rock avalanches and river bank breaks are likely to occur more regularly in future years,
resulting in a whole set of further threats in mountains as well as areas downstream. Other moun-
tain regions may suffer more from drying up ‘only’. Adaptation strategy planning is ongoing; one of
the promising solutions being water capture and storage. Implementation can be very challenging,
mainly because of geographical complexity. Nevertheless it’s key to fight against and for water.
Let’s climb for water, together!
As trekkers and climbers, we have seen water related problems in mountain areas ourselves. We
believe that all mountain lovers, the trekking and climbing community especially, could and should
help mountain areas and local communities in their struggle for water. Our treks and expeditions
are used to spread awareness about these water problems and to raise funds to support local water
projects. We believe that everybody in this world has the right to sufficient, clean and safe drinking
water and sustainable water facilities. That’s why we climb for water!
We strongly invite you to join us in our mission! This sponsor proposal explains to you the principles
of our ‘7 Summits for Water’ project. We hope it will be the stepping stone to an inspiring, fruitful
and effective project that supports water projects around the world. As Ghandi said: ” The future
depends on what we do in present”. So, let’s make a difference, let’s climb for water; together!
Eveline Wessels
Chairman - Climbing for Water Foundation

Summary
[ WHO ] ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Project name: 7 Summits for Water
Project initiative: Climbing for Water Foundation - Netherlands
Core team: E. Wessels / A. Dirks
Project team: E. Wessels / A. Dirks / F. v. Hulst / N.Sherpa / C.Schmitz
[ WHAT ] ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1 Kick-off event
7 Climbing Expeditions to the highest mountains of all 7 continents;
7 Awareness Campaigns addressing global water problems
1 Fundraising campaign to raise € 500.000,00 for water projects
[ WHERE ] |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Everest - Nepal - Asia Aconcagua - Argentina - S. America
McKinley - Alaska USA - N. America Kilimanjaro - Tanzania - Africa
Elbrus - Russia - Europe Vinson - Antarctica
Carstensz Pyramid - Indonesia - Oceania
[ WHEN ] ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
April 2011 Kick-off event at Everest
2011 to 2015 Kilimanjaro, Aconcagua, McKinley, Elbrus, Vinson & Carstensz Pyramid
April 2015 Final expedition: Everest
[ HOW ] ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Project management: Climbing for Water foundation
Sponsors: Selected companies
Donations: Companies & individuals

Contents
Preface ............................................................................................................................................. 3
Summary.......................................................................................................................................... 4
Contents........................................................................................................................................... 5
1 - Project: 7 Summits for Water.................................................................................................... 7
Climbing 7 summits ....................................................................................................................... 7
The concept................................................................................................................................... 8
Project goals.................................................................................................................................. 9
The people behind the project ..................................................................................................... 10
Project management.................................................................................................................... 12
Project time line ........................................................................................................................... 12
Project budget.............................................................................................................................. 13
2 - Sponsor possibilities............................................................................................................... 15
Benefit from sponsoring this project!............................................................................................ 15
Associative imagery..................................................................................................................... 15
Become a partner! ....................................................................................................................... 15
Option A - Exclusive package...................................................................................................... 16
Option B - Shared package ......................................................................................................... 16
Option C - Fixed packages .......................................................................................................... 17
3 - Climbing for Water foundation................................................................................................ 19
Why water?.................................................................................................................................. 19
Why Climbing?............................................................................................................................. 20
Who are we?................................................................................................................................ 21
Our vision, mission & values........................................................................................................ 21
Our activities................................................................................................................................ 21
4 - Let’s connect............................................................................................................................ 23
Appendix I - Exclusive package................................................................................................... 25
Appendix II - Shared package ...................................................................................................... 26
Main partner................................................................................................................................. 26
Gear & service partner................................................................................................................. 27
Appendix III - Products & services .............................................................................................. 28
Appendix IV - Summit Banner...................................................................................................... 29
Appendix V - Design impressions ............................................................................................... 30

1 - Project: 7 Summits for Water
Climbing 7 summits
7 Summits for Water is a unique project to spread awareness and to raise funds for specific
water projects around the world. It includes a series of easy to very difficult climbing
expeditions to the so called ‘7 summits’; the famous list of mountains that refer to the seven
highest mountains on each of our planet’s continents:
The mountaineering challenge to climb the 7Summits is traditionally based on either the Bass or the
Messner list, named after the two first mountaineers who completed this challenge in 1980 and
1986. The Messner list is the most technical one, replacing Australia’s easy Mount Kosciuszko with
the challenging Carstensz Pyramid. In 2010 about 275 people have climbed the 7 summits
following the Bass list or Messner list. For this project we have decided to follow the Messner list!

The concept
Climbing the 7 summits in 7 expeditions
The project consists of 1 kick-off event and 7 climbing expeditions to the highest mountain of each
of our 7 continents. The final expedition will be to the World’s highest mountain: Everest. A perfect
setting for a special event and worthy closure of this unique project!
7 Awareness campaigns & fundraising € 500.000,-
During all expeditions we will organize specific awareness campaigns about water related problems
worldwide and in the target area specifically. One goal is to fix a huge15x15 banner on all of the
seven summits, a serious challenge at high altitude! However, without money there will be no
solutions. That’s why we have set our target to raise at least € 500.000,- for water projects to
support local communities in their fight for and against water; In mountain areas and areas
downstream. The supported water projects will be chosen 1 year to 6 months prior to every
expedition and will be selected with support from AKVO and AQUA4ALL, two foundations that are
specialized and very experienced in selecting and monitoring water projects around the world. More
information at: www.akvo.org / www.aqua4all.nl
The core & project team
For this project we have decided to work in a small core team with two permanent members. The
core team will manage the entire project and will also run the expeditions during the time span of 5-
6 years. The climbing team will be formed by the climbers from the core team which will be
supported by a Climbing for Water project team with all kind of organizational tasks. To guarantee
the continuity of the project, the climbers from the project team may replace the core members
during a certain expedition.
Are you a climber or trekker? Join us!
Climbing for Water stimulates other climbers and trekkers to continue their outdoor activities, but
from now, in favor of water! That’s why individual climbers are invited to join one or more
expeditions of the 7 Summits for Water project. Besides that, climbers and trekkers can order a
‘Climbing for Water promo pack’ with different kind of promotional items that help to spread
awareness and to raise funds for water projects.
7 Summits for Water; the movie!
For this project we’re searching for a cooperation with a professional film production company to
shoot a documentary of each expedition. Although we have some very interesting ideas how the
project and its sponsors could benefit from this extension, we can only activate this idea if we
manage to find additional (media) partners and sponsors. Of course, we would love to discuss this
in further detail with you!

Project goals
This brings us to describe three main goals:
Goal 3 - Fundraising € 500.000,- to support water projects
Last but not least, the project’s final goal is to raise funds for local water projects. Our
target is to raise at least € 500.000,- . This amount equals the total cost that is budgeted
for this entire project. All funds are to be raised by donations, gifts and sales of a variety
of attractive sponsor packages to companies and individuals.
Goal 2 - Awareness campaigns addressing water problems
The project’s second goal is to raise (more) awareness about global water problems.
This is to be done partly through (free) publicity on websites, news papers and
magazines, and partly through presentations, posters, brochures, stickers, etc. Besides
these general means we will organize a specific awareness campaign during every
climbing expedition. Medium sized banners of 1m x 1.5m will be placed in all base
camps and at the climbing route, finishing with a huge sized banner of 15m x 15m at the
summit of each mountain!
Goal 1 - Organizing climbing expeditions to the 7 summits
The project’s first goal is to climb all mountains that belong to the ‘seven summits’
according to the ‘Messner list’. In total, there will be organized 1 kick-off and 7
expeditions: Kilimanjaro - Aconcagua - Carstensz Pyramid - Elbrus - Vinson - McKinley
– ending with Everest. The core expedition team consists of two climbers who will be
the driving force behind all expeditions and the project in general. The core team is
backed up by a Climbing for Water project team.

The people behind the project
Core team
Eveline Wessels [ Nationality: Dutch / Age: 30 / Project leader / climber ]
As a nutrition scientist, Eveline’s interest in sports, trekking, climbing, cultures and food
related problems led her to mountain regions in Asia, Europe and Africa. During her treks
and expeditions she became aware of the alarming scope of global water problems. Now
she’s one of the founders of the Climbing for Water foundation and a dedicated, driven
and climbing chairman.
Armand Dirks [ Nationality: Dutch / Age: 42 / Marketing / climber ]
When Armand graduated as sports economist, his love for nature made him decide to
setup an outdoor company and to work as a trekking and mountain guide in the
Himalayas. His deep interest for wild nature and its preservation finally led him to Climbing
for Water, the idea to combine his experience with preservation and sustainable support
of local mountain communities.
Project team
Frank van Hulst [ Nationality: Dutch / Age: 43 / Fundraiser / climber ]
Frank is an experienced physiotherapist, acupuncturist, sportsman and adventurer. His
passion for sports, nature and different cultures has led him to many corners of the world.
Running, cycling, & mountaineering are his favorites. Frank joined Climbing for Water
from the start, using his network to spread awareness and to raise funds.
Celia Schmitz [ Nationality: Dutch / Age: 38 / Accountant ]
As an experienced skier and financial auditor, Celia is an important person within
Climbing for Water. Her passion for mountain sports has brought her to many different
mountain areas in Europe, making her aware of the wide spread problems of climate
change. This made her decide to support the Climbing for Water foundation with her
business and financial skills and experience.
Namgyal Sherpa [ Nationality: Nepalese / Age: 32 / Organizer / climber ]
Namgyal is an very experienced climber and mountain manager. He has climbed several
8000m peaks, including Mt Everest 7 times. Namgyal has been the driving force behind a
large and risky clean up expedition in spring 2010, supporting Climbing for Water during
its first Everest Awareness Campaign. A strong climber with real passion to use his
experience to preserve mountain areas.

Project management
The entire project is managed by the Climbing for Water project team, supported by sponsors and
partners. Climbing for Water has determined a set of values for its project management style:
 Sustainable - nature & environmental friendly
 Inspirational - passionate, friendly, role model, adventurous
 Integrity - open, honest & no nonsense
 Committed - walk your talk, pro-active, serious
 Professional - high quality, safety, innovative
Third party expedition support
The 7 summits for Water project will use support from local operational partners for essential
services. The services and costs vary per expedition, depending on logistic complexity, length of
the expedition and climbing difficulty. We have chosen to work with local companies for financial
and flexibility reasons, and to make sure that all invested money supports the local economy.
Project time line
Year 2010
June - August Project preparation
September - December Promotion / fundraising / contacting media partners & sponsors
Year 2011
April - June Kickoff event at Everest
September Kilimanjaro Expedition
Year 2012
January Aconcagua Expedition
November Carstensz Pyramid Expedition
Year 2013
July Elbrus Expedition
December Vinson Expedition
Year 2014
June McKinley Expedition
Year 2015
April - June Everest Expedition + closure event
July - Dec Project completion
The time line is based on two expeditions a year. Note that not every expedition is possible through
the year. The time line is subject to change in negotiation with main sponsors or unforeseen
developments.

Project budget
Budget 7 summits for water project 2010 - 2015 based on 2 member core team
Costs Amount in € Earnings Amount in €
Equipment In-kind donations 75.000,00
Personal clothes & equipment 20.000,00
Shared equipment 20.000,00 Financial support 375.000,00
Transportation
Flights & cargo 22.500,00
Expedition costs
Permits, guides, food, lodging… 225.000,00
Promotion & campaigns
Flyers, banners, flags, stickers… 12.500,00
Project management
Salary, materials, travel… 150.000,00
Total 450.000,00 Total 450.000,00
A detailed budget is available on request.
Note that the total budgeted costs cover the project over 5 years.
Note that the planned documentaries are not included. These will be separately budgeted and
depends on sponsors and the film producer concerned. More info on request!

2 - Sponsor possibilities
Benefit from sponsoring this project!
We believe that the 7 summits for Water project has unique possibilities for sponsors:
Associative imagery
adventure project sports branding everest quality fairs
outdoor water sponsoring 7 summits image green
challenge exposure communication leader nature
achievement opportunity marketing CRM environmental
mountaineering identity expedition creativity charity
exclusive development responsibility management tailor made
top of the world design outdoor life style
Become a partner!
Projects like this cost a lot of effort and money, which is no surprise. To make this project a success
we are looking for partnerships with companies to realize a clear set of common goals. We need
financial support and/or support in equipment or specific services, which we aim to cover in different
attractive sponsor packages. Let’s have a look!
 get involved in an inspiring and adventurous charity project
 raise (specific) brand awareness and to create preference among target groups;
 create positive PR and to raise awareness of your organization as a whole;
 create attractive content for a range of products and services;
 build brand positioning through associative imagery (see below);
 create support a sales promotion campaign;
 create internal emotional commitment to the brand and their activities;
 act as corporate hospitality that promotes good relations with clients.

Option A - Exclusive package
It’s possible to get full, exclusive partnership for the entire project. This has interesting benefits as
the project will be completely built around your brand. For example, you will be able to:
Benefits exclusive package
commit yourself to a worldwide, long term project support specific sales promotion campaigns
build (new) brand positioning create attractive content for products & services
co-determine a mutual PR plan organize unique incentives
brand the project entirely to your needs organize unique public brand & media events
attach your brand/company name to the project title use expedition members for promotional purposes
create new project logos and slogans use selected water projects in PR campaigns
Costs: € 450.000,00 (See all details including design impressions in the appendix)
Option B - Shared package
Main partner
The shared partner package is an option where (max) 8 main partners share the expedition and
project management costs. This option has very interesting benefits as well. You will be able to:
Benefits shared package / main partner
commit yourself to a worldwide, long term project create attractive content for products & services
unique project with high exposure at shared costs organize unique incentives
strong shared exposure & cross brand benefits organize unique public brand & media events
build (new) brand positioning use expedition members for promotional purposes
support specific sales promotion campaigns use selected water projects in PR campaigns
Costs: € 48.000,00 (See all details including design impressions in the appendix)
Gear & service partner
Gear & service suppliers provide specific clothes, equipment and services. Like the previous
packages, this package has very interesting benefits as well. For example, you will be able to:
Benefits shared package / gear partner
commit yourself to a worldwide, long term project create attractive content for products & services
sponsoring through in-kind donations organize unique incentives
raise brand awareness & brand preference organize unique public brand & media events
support specific sales promotion campaigns use selected water projects in PR campaigns
Costs: varying (See all details, required gear, services & design impressions in the appendix)

Option C - Fixed packages
We have put together a set of very attractive, fixed sponsor packages that might also be interesting
for your organization or partner organizations:
Package 1 - Summit Flag - Put your company at the 7 summits!
We will carry a light weight flag (50cm x 50cm) with your logo to the summit of the mountain of your
choice, or all of them, make a unique, high resolution picture of it and frame it for you at a A0 size.
Of course you receive a high resolution digital copy on cd/dvd and the costs… are just € 1,00 per
meter per mountain! There’s also a very cost effective ‘All 7 Summits’ package that include all 7
summits for just € 0,58 per meter!
Package costs - Summit Flag - € 1,00 per meter
Mountain Meters Continents Countries Packages Total costs
All 7 Summits 43315 meter 7 7 10 € 25000,00
Everest 8848 meter 1 - Asia 1 - Nepal 25 € 8848,00
Aconcagua 6962 meter 1 - S-America 1 - Argentina 25 € 6962,00
McKinley 6194 meter 1 - N-America 1 - Alaska 25 € 6194,00
Kilimanjaro 5893 meter 1 - Africa 1 - Tanzania 25 € 5893,00
Elbrus 5642 meter 1 - Europe 1 - Russia 25 € 5642,00
Vinson 4892 meter 1 - Antarctica 1 - No country 25 € 4892,00
Carstensz Pyramid 4884 meter 1 - Oceania 1 - Indonesia 25 € 4884,00
Package 2 - Summit Banner - Be part of the highest and biggest message on top of the world
That’s right, as far as we know, there has not been such a big banner on top of any of the 7
summits. It’s 15m x 15m, a challenge in itself. The banner will display one, strong and clear
message about ‘water’. Although the design is not final, have a look at an example in appendix IV.
Package costs - Summit Banner 15m x 15m
Layer Block size Blocks Total costs
01 - 02 240 cm x 120 cm 12 € 10000,00
03 - 06 120 cm x 60 cm 48 € 5000,00
07 - 14 60 cm x 30 cm 192 € 1000,00
Package 3 - Several great, smaller packages that change during the project
Several smaller sponsor packages will be introduced during the project. Our aim is to create smaller
packages, varying from € 10,00 to € 100,00 that are within reach to almost every individual. Take a
look at our website for more details.

3 - Climbing for Water foundation
Why water?
No Water, No Life...!
There is nothing more important than water. Without water there is no life... Water is essential for
every organism to live and grow. We need water to drink and cook, to produce food, to generate
electricity and to maintain proper hygiene. There’s no substitute for water!
Of all water, 2,5% is drinkable
Of all the available water on earth, 97.5% is salty, undrinkable water. Not just for us human beings,
but for most animals and plants as well. Drinkable water is becoming scarcer for the 6 to 7 billion
people on our planet. We have to take care of water resources and protect them wherever we can.
Water is a key issue
Mountains store massive volumes of fresh water in wetlands, lakes, water aquifers, snowfields and
glaciers. However, snowfields and glaciers have been melting and retreating at a rapid pace during
the last decades in mountain ranges all over the world. On top of that, obvious changes in rain- &
snowfall patterns are seen. Both changes are causing different kinds of new problems in mountain
areas. The key issue is water, it has become a struggle against and for water; disastrous floods,
droughts and critical water shortages lay ahead for millions of people in mountain areas and people
living downstream.

Why Climbing?
Mountains; source of wonder and inspiration
Mountains have been a source of wonder and inspiration already for a very long time. Venturing into
mountains means entering wild and untouched nature of an extreme beauty. Trekkers and climbers
are fascinated by a mountain's remoteness, its inaccessibility and its purity. Climbing requires
physical, intellectual and psychological commitment; it offers the greatest rewards and unforgettable
experiences.
Mountains are natural 'Water Towers'
Besides serving as a source of wonder and inspiration, mountains are an important (drinking) water
source for the majority of the world's population. Mountains block clouds and store precipitation in
high altitude wetlands, lakes, water aquifers, snowfields and glaciers. Mountains therefore are
called the world’s natural ‘Water Towers'. In some areas mountains provide as much as 80% of
people’s fresh water needs! While these important water towers serve as a challenging play ground
for trekkers and climbers, billions of people rely on mountains for their basic water needs. In fact, we
play on water! If we enjoy mountains that much, why not help by doing what we love to do?
Climbing, for Water!

Who are we?
Climbing for Water is a foundation established and operated by trekkers and climbers. All of us
have seen and recognized the impacts of climate change and population growth within mountain
areas and areas downstream. It made us decide to help by doing what we love to do! Visit our
website for more background information about the people behind the foundation.
Our vision, mission & values
Our activities
1 - Treks, climbing expeditions & events
We believe that climbing expeditions and treks are great platforms to gain media attention, to
spread awareness and to raise funds. One of our major projects is the ‘7 summits for Water’ project,
which is described in this document. Additional events may be organized as well; ideas are there!
2 - Awareness Campaigns
To make people more aware of water problems and the effects of climate changes in general (and
in mountain areas specifically), we organize awareness campaigns. An awareness campaign is
always part of our treks and expeditions, although it can be organized as a standalone event as
well. Think of: exhibitions, presentations, etc!
3 - Fund Raising
To finance solutions for water problems, we depend on gifts and donations. Fundraising campaigns
are always part of our events.
Vision
A world where all populations have access to sufficient, safe and clean drinking water
and sustainable water facilities.
Mission
Our mission is to realize safe, clean and sufficient drinking water all over the world and
therefore required sustainable water facilities, by supporting water projects and related
initiatives of (inter)national organizations.
Values
Sustainable, Honest, Inspirational, Committed

4 - Let’s connect
We would love to get in touch with you to talk about this project and a possible cooperation. Contact
us if you have any questions, suggestions or to schedule a meeting!
Stichting Climbing for Water
Fao: Ms Eveline Wessels
Official seat: St Antonielaan 138 6821GK Arnhem The Netherlands
Office address: Rouaansekaai 23 4331 HA Middelburg The Netherlands
Email: info@climbingforwater.org Website: www.climbingforwater.org
Tax no: 822048991 Bank account no: 52.54.045
CoC no: 09217890 Bank account name: Stichting Climbing for Water
Bank name: ING
Bank address: Arnhem, The Netherlands
BIC no: INGBNL2A
IBAN no: NL42INGB00052540
Share this document
We encourage you to share this document and its information with colleagues and friends. Cheers!
Online presentation
For more information, please
visit: www.climbingforwater.org.
Here you will find a short online
presentation of the 7 Summits
for Water project.

Appendix I - Exclusive package
Project management
1. Project management by Climbing for Water project team
2. Co-determination of mutual PR plan (optional)
3. Co-determination of awareness campaign contents (optional)
4. Co-determination of merchandise for consumer packages (optional)
Expedition logistics
1. Core team: 2 climbers
2. All 8 expeditions equipment, personnel, food, insurances, permits, transportation, etc
3. All 8 expeditions lodging, international flights & cargo for climbing team
Branding
1. Attach your brand/company name to the project title
2. Exclusive branding at online & offline materials (see list below)
3. Exclusive branding through free publicity by (international) media partners (see list below)
4. Exclusive branding at branded base camp and high camps (see list below)
5. Company flag at summits & summit calls
6. Exclusive expedition pictures & video shoots (on demand)
7. Expedition member(s) available for promotional purposes (20 days per year per person)
8. All design of online & offline printed materials & all printed materials (see list below)
9. Exclusive news & updates during expedition
Branded materials & media
Clothes & equipment Camp materials
1. Basic shirts 1. 4x Awareness route banners 1m x 1.75m
2. Fleece jackets & gore tex jackets 2. 1x Awareness summit banner 15m x 15m
3. Down jackets, pants, suits 3. 4x Beach flags (base camp)
4. Caps & beanies 4. 1x Framed banner 1m x 1.75m (base camp)
5. Backpacks 5. 1x Traditional camp flag (base camp)
6. Kitbags 6. 1x Wing (tarp tents)
Banners & content at online materials Promotional materials
1. Climbing for Water - website 1. 250x A0 Posters
2. Climbing for Water - blog 2. 4000x A5 Brochures
3. Climbing for Water - facebook page 3. 1500x Stickers
4. Climbing for Water - monthly newsletters 4. 4000x Ballpoints
5. Climbing for Water - emails (footage) 5. 160x Embroidered project patches
Media partners
1. News websites 6. Project documentary (if possible)
2. Magazines 7. Interviews (where possible)
3. National & International news papers
4. Social media & blogs
5. Mountaineering associations

Appendix II - Shared package
Main partner
Project management
Branding
1. Prominent, shared branding at online & offline materials (see list below)
2. Prominent, shared branding through free publicity by (international) media partners (see list below)
3. Prominent, shared branding at branded base camp and high camps (see list below)
4. Company flag at summits & summit calls
5. Exclusive expedition pictures & video shoots (on demand)
6. Expedition member(s) available for promotional purposes (5 days per year per person)
8. Shared news & updates during expedition
2. Fleece jackets & gore tex jackets 2. 1x Awareness summit banner 15m x 15m
3. Down jackets, pants, suits 3. 4x Beach flags (base camp)
3. Caps & beanies 4. 1x Framed banner 1m x 1.75m (base camp)
4. Backpacks 5. 1x Traditional camp flag (base camp)
5. Kitbags 6. 1x Wing (tarp tents)
4. Climbing for Water - monthly newsletters 4. 4000x Ballpoints
5. Climbing for Water - emails (footage) 6. 160x Embroidered project patches
Media partners
1. News websites 6. Project documentary (if possible)
2. Magazines 7. Interviews (where possible)
3. National & International news papers
4. Social media & blogs
5. Mountaineering associations

Gear & service partner
Project management
Branding
1. Shared branding at online & offline materials (see list below)
2. Shared branding through free publicity by (international) media partners (see list below)
3. Shared branding at branded base camp and high camps (see list below)
4. Shared expedition pictures & video shoots (on demand)
5. Expedition member(s) available for promotional purposes (1 day per year per person)
7. Shared news & updates during expedition
2. Provided clothes & equipment 2. 1x Awareness summit banner 15m x 15m
3. 1x Framed banner 1m x 1.75m (base camp)
4. Climbing for Water - monthly newsletters
5. Climbing for Water - emails (footage)
Media partners
1. Social media & blogs 2. Project documentary (if possible)
[ See a detailed list of requested products & services at the next page ]

Appendix III - Products & services
Products Services
Personal products (core team) Travel services
1. General sports / trekking clothes 1. Flight tickets & cargo
2. Thermo base layers & underwear 2. Travel arrangements
3. Fleece & Gore Tex clothes 3. Travel insurance & climbing insurance
4. Down clothes & sleeping bags 4. Hotels
5. Socks, gloves & caps 5. Car
6. Shoes (high altitude, trekking, camp, snow)
7. Glasses (glacier, sun & goggles) Financial services
8. Technical climbing gear 1. Accountancy services
2. Banking services
Camping products
1. Lightweight, strong communication tent (6pax) Postal services
2. Lightweight, strong tarp tents (wing) 1. Shipment of merchandise products
3. Lightweight mattresses 2. Shipment of general post
Electronical products ICT / telecom services
1. Satellite communication system 1. Website design & development
2. Lightweight solar power system (100w) 2. Website hosting
3. Laptops & mobile printer 3. Mobile phone & data usage
4. GPS tracking system & software 4. Satellite phone & data usage
5. Digital photo / video cameras & telescope 5. General computer software
6. Smart phones
7. Watch with altitude meter
Promotional products
1. Banners & flags
2. Brochures, posters & stickers
3. Embroidered, woven patches
4. Give away products: ballpoints, key cords, etc
5. T-shirts & fleece jackets
6. Caps, beanies, bandanas
7. Car stickers / sealing
Medical products
1. High altitude mountaineering first aid pack
2. Skin care products

Appendix IV - Summit Banner
This the example Summit Banner that will be taken to the summit of all 7 summits. The size of the
banner is 15 meter x 15 meter and is made of a special, strong light weight nylon that is suitable for
XL printing.
There are 3 layers of sponsor blocks:
Layer 01 - 02: Size: 240 cm x 120 cm Sponsor blocks: 12 - 8 reserved for main partners
Layer 03 - 06: Size: 120 cm x 60 cm Sponsor blocks: 48
Layer 07 - 14: Size: 60 cm x 30 cm Sponsor blocks: 192

Appendix V - Design impressions
Of course we have an idea about how we could use clothing and equipment for branding purposes.
In the examples below you see a few basic design impressions. Final designs and colors will be
presented later.

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