3. A wearable button that plays itself

4. The front of the badge can be customised

5. The record is pre-recorded therefore can`t be changed or downloaded

6. Play/Pause, Skip and Volume functions

9. Nick Dangerfield is the director and founder of Playbutton

11. Loyal music followers

12. Cool Technology followers

13. Band supporters

14. Groupies

15. Fashion/ Trend followers

16. Like to wear funky badges

17. Current popular music lovers

21. Encourage support for music bands

22. Build positive brand profile through the music event

26. The festival will be held in Milton Keynes Bowl

29. Attractive to the cool young target audience

30. Easy to get to

31. Close to main cities in the UK

33. Creating awareness of new and up coming musician artist

34. Promote the new digital album (playbutton)

35. Encouraging trial/purchase of the product

37. Cool/ trendy like the target audience

38. Original

39. Strong

40. Appealing/Desirable

42. Making people feel they are important part of the first official playbutton

43. Distributing free playbutton look alike badges with music magazines helps: NME and Clash to the potential target audience

45. Customers will be then able to vote for their favoured bands on a competition entry form

46. The winner music band will be announced at the end of he festival and the winner band`s musics will be on the first official playbutton

48. http://www.techradar.com/news/portable-devices/mp3-players/playbutton-launches-wearable-music-albums-917008

49. http://www.playbutton.co/

50. http://www.bbc.co.uk/news/business-11948391

51. http://www.ecouterre.com/playbutton-a-wearable-mix-tape-you-can-pin-on-your-sleeve/

52. http://www.coolhunting.com/tech/playbutton.php

53. http://www.clashmusic.com/

54. http://www.nme.com/search?cx=partner-pub-6852032732218605%3Av7fy6ffnd8n&cof=FORID%3A10&ie=ISO-8859-1&q=the+playbutton&search_type=site&x=0&y=0