Putting people at the heart of digital transformation - DMX Dublin March 2016
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Presentation from DMX Dublin 2016 Digital transformation is an ubiquitous buzzword and we often hear that it is all about people & culture. So what does that really mean? How must organisational culture adapt to be fit for the digital future? What are the leadership skills needed to drive digital change? And what does digital transformation look like when it is people-centric?
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Putting people at the heart of digital transformation - DMX Dublin March 2016
- 1. Putting people at the heart of digital transformation DMX Dublin - March 2016 Eva Appelbaum, Partner - Digital Talent @Work @evaapp
- 3. The technology and creative opportunities are exciting… Digital Transformation
- 4. It starts with campaigns and channels…. …. Which leads to a realisation that everything needs to change DIGITAL Transformation
- 5. Eventually.... you geta BIG DIGITALSTRATEGY “Data-driven” “Customer-centered” “Agile” “Mobile first” “Design thinking”
- 6. …. Only to find that leadership, culture and people challenges make it incredibly difficult to implement
- 11. What does ‘people at the heartof your digital transformation’ mean?
- 12. “We are slow in decision making...we are too consensus driven and find it hard to make decisions laden with uncertainty. We fear failure and keep on delaying decisions till we get hit in the head by our competitors. Our business processes are too slow to take advantage of any new opportunities....” https://www.thoughtworks.com/insights/blog/unfinished-business-organizational-transformation Organisational culture
- 14. Digital = a Human Revolution
- 16. Companies need to be prepared to change everything — how they think and how they breathe - Philippe Trichet, digital expert director at BCG
- 17. Digital is about the culture
- 18. Digital culture
- 19. Digital Leaders & Digital leadership
- 20. Digital Leadership= All leaders!
- 22. Skills of the Modern Marketer - Econsultancy
- 24. Culture means people! Digital behaviours &mindset • Adaptable • Open-minded • Learning, unlearning & relearning • Experimentation • Customer obsessed • Collaborative • Accountable and bold
- 26. Deloitte Global Human Capital Trends 2016 - The new organization: Different by design
- 27. ManyNew emerging demands … • Incentivised to collaborate? • Safe spaces to make decisions, take risks, fail • Always-on = overwhelmed? • “Deep-thinking” time as well as team work • Future skills?? Career development and planning • Fear…. Job automation, AI
- 28. Digital transformation is change --change is scary… Leanchange.org
- 29. • Involve everyone! • and build confidence Bring people along with you…
- 30. Mindset vs. skills • Digital mindset and behaviour does not equal digital or technology skills • Tech skills can be taught!
- 33. What about HR? not yet at the table Business Transformation and the role of Heads of Digital - Eduserv
- 34. digital transformation = People
- 35. Empathy is required …..All around! Thank you @evaapp
Editor's Notes
- Hello my name is eva and I am speaking today about people, organisational culture and leadership as enablers of or barriers to digital transformation.
- Many great insights today on strategy, trends and technology But my focus is on the ‘people’ issues: Culture Mindset Leadership As I truly believe that if these are not at the centre
- DL – Direct resonsibilty of digital activity – digital job titles Digital leadership – emerging capabilities & competencies that all leaders must adopt to be fit to lead their organisations in the digital age This means that digital is now the strategic responsibility of all leaders…
- AND Digital leadership must be adopted by all leaders Here I’m showing you some work we have just done on typical archetypes or personas in organisations and how they are dealing with the complexities and confusion around digital transformation. So what we recognise is that leadership is changing
- WE need leaders to adopt completely new competencies and capabilities to be able to lead their organisations through digital transformation and to be able to lead in the digital age. They have to learn completely new skills. So to be clear, we are not talking about getting them to do a “Code in a day” course or Tweet – INSTEAD we are talking about the rejection of old leadership styles and the adoption of new ones. Instead we are talking about leaders away from leadership styles that rely on Control, Silos, Planning, Hierarchy, and especially having the answers- To a place where they must be much more comfortable with not knowing the answers, with collaboration , experimentation, and rapid change – they need to adopt these new competencies and still be strong leaders.
- We see this thinking cascading to the function Embrace change Adaptable Learning Open and collaborative
- Culture means people and this is not just a leadership issue – we need EVERYONE in an organisation to adopt these behaviours and mindsets. You, me, your team, your colleagues…