"The Amazing Scale of the European App Economy" by Startup Europe

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Sizing the EU App Economy / Brussels, Belgium / 13th February 2014

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"The Amazing Scale of the European App Economy" by Startup Europe

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Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013 Aaron Watkins, President and Founder, Appency "Marketing in a Million App Market" Aaron Watkins has been working with mobile technology since before phones even flipped open. In his six years as an executive at ipsh! Mobile Marketing, Aaron led a number of award-winning mobile campaigns for major brands like Anheuser-Busch, Frito-Lay and Unilever, while also building strong, lasting business relations that benefited all involved. In 2008, Aaron was recruited to start the San Francisco office of The Hyperfactory, a mobile agency with a global presence. After working with app developers as a marketing consultant, Aaron wrote the official GigaOM guide to app marketing and founded Appency in 2009. By leading one of the only app-exclusive marketing and public relations firms in the world, Aaron has helped dozens of companies understand and succeed in the app space, from giants like Random House and Universal to one-man indie studios like Codito and Inkstone Mobile. The distinct, tumultuous markets of both Apple and Android are a challenge Aaron deeply enjoys.

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Shape the Future App Economy of Europe Workshop / Brussels, Belgium / 14th June 2013 David Card is Vice President for Research at GigaOM Research. His expertise is as an industry analyst (and manager) covering the intersection of media, technology, and consumer behavior. His specialities include customer segmentation, competitive analysis, go-to-market strategies, market forecasting. Previously, David has held lead roles in Jupiter Research, International Data Corporation and Electronic Business magazine.

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