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Pubblica, blogga, twitta:
fare carriera nella scienza oggi
Social Media e open science: nuovi
strumenti per la ricerca med...
Penetrazione dei nuovi media in Italia
nel 2014
• Gli iscritti a Facebook sono il 75% degli internauti
• Quelli a Google+ ...
SM, Open Science e ricerca clinica
• Reclutamento in sperimentazioni cliniche
• Coinvolgimento dei pazienti nella ricerca ...
Reclutamento in sperimentazioni
cliniche - FB
Riduzione tempi e costi di una SC
E. Santoro, Padova 3 ottobre 2014E. Santor...
Reclutamento in
sperimentazioni cliniche - TW
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
Online community
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
Reclutamento via Online
community
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
Online community (2)
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
Online community e
reclutamento in SC
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
Coinvolgimenti dei pz nella
ricerca
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
In soli nove mesi di ascolto di questa community è emersa
l’ipotesi che un trattamento che sembrava promettente in
realtà ...
AnalisiAnalisi big databig data
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
Prevenzione – Sorveglianza malattiePrevenzione – Sorveglianza malattie
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova...
Confronto dati Google Flu
Trends – CDC
periodo 2004-2008
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
Sorveglianza malattie - Tw
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
I membri dello staff invitavano gli utenti autori dei tweet referenti a
Potenziali infezioni di origine alimentare a compi...
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
22
Monitoraggio tweet su NEXIUM e offerta assistenza
Social media, promozione della salute e
gestione delle malattie sociali
Social media, promozione della salute e
gestione d...
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
Il giorno del lancio dell'iniziativa, il numero effettivo di nuovi
donatori è cresciuto di 21.1 volte (da 616 a 13054)
Il ...
L’impiego di una community costruita su Facebook può aumentare l’attività fisica di
giovani pazienti sopravvissuti a una m...
An Online Community Improves
Adherence in an Internet-Mediated
Walking Program. Part 1: Results of a
Randomized Controlled...
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
Grazie per l’attenzioneGrazie per l’attenzione
eugenio.santoro@marionegri.it
www.twitter.com/eugeniosantoro
www.slideshare...
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Social media e open science: nuovi strumenti per la ricerca medica

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Le diapositive dell'intervento di Eugenio Santoro dell'Istituto Mario Negri al convegno Pubblica, blogga, twitta: fare carriera nella scienza oggi, Università di pAdova, 3 ottobre 2014

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Social media e open science: nuovi strumenti per la ricerca medica

  1. 1. Pubblica, blogga, twitta: fare carriera nella scienza oggi Social Media e open science: nuovi strumenti per la ricerca medica Pubblica, blogga, twitta: fare carriera nella scienza oggi Social Media e open science: nuovi strumenti per la ricerca medica E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014 Eugenio Santoro eugenio.santoro@marionegri.it http://www.twitter.com/eugeniosantoro http://www.slideshare.net/eugeniosantoro Laboratorio di Informatica Medica,Dipartimento di Epidemiologia IRCCS - Istituto di Ricerche Farmacologiche “Mario Negri” Eugenio Santoro eugenio.santoro@marionegri.it http://www.twitter.com/eugeniosantoro http://www.slideshare.net/eugeniosantoro Laboratorio di Informatica Medica,Dipartimento di Epidemiologia IRCCS - Istituto di Ricerche Farmacologiche “Mario Negri”
  2. 2. Penetrazione dei nuovi media in Italia nel 2014 • Gli iscritti a Facebook sono il 75% degli internauti • Quelli a Google+ sono il 50% dei navigatori • Gli iscritti a Twitter, LinkedIn e Instagram sono stimati tra il 30%-35% di chi usa Internet • Il 60% degli italiani possiede uno smartphone E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014 • Il 60% degli italiani possiede uno smartphone • Il 12% degli italiani possiede un tablet Osservatorio New Media – Politecnico di Milano, marzo 2014
  3. 3. SM, Open Science e ricerca clinica • Reclutamento in sperimentazioni cliniche • Coinvolgimento dei pazienti nella ricerca clinica • Famacovigilanza e sorveglianza epidemiologica E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014 • Famacovigilanza e sorveglianza epidemiologica delle distribuzione e diffusione delle patologie -> sentiment analyses • SM e apps nella prevenzione e gestione malattie • Coiera E. BMJ 2013;346:f3007
  4. 4. Reclutamento in sperimentazioni cliniche - FB Riduzione tempi e costi di una SC E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  5. 5. Reclutamento in sperimentazioni cliniche - TW E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  6. 6. Online community E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  7. 7. Reclutamento via Online community E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  8. 8. Online community (2) E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  9. 9. Online community e reclutamento in SC E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  10. 10. E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  11. 11. Coinvolgimenti dei pz nella ricerca E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  12. 12. E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  13. 13. In soli nove mesi di ascolto di questa community è emersa l’ipotesi che un trattamento che sembrava promettente in realtà non fosse poi così efficace, come è stato poi convalidato da successivi studi clinici svolti in modo tradizionale e subito • E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  14. 14. AnalisiAnalisi big databig data E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  15. 15. Prevenzione – Sorveglianza malattiePrevenzione – Sorveglianza malattie E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014 Mar 2009Mar 2009 Nov 2008Nov 2008
  16. 16. Confronto dati Google Flu Trends – CDC periodo 2004-2008 E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  17. 17. E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  18. 18. Sorveglianza malattie - Tw E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  19. 19. I membri dello staff invitavano gli utenti autori dei tweet referenti a Potenziali infezioni di origine alimentare a compilare un modulo online E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014 Potenziali infezioni di origine alimentare a compilare un modulo online segnalandolo al Dipartimento di Public Health. 87% il rate di successo.
  20. 20. E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  21. 21. E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  22. 22. E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014 22 Monitoraggio tweet su NEXIUM e offerta assistenza
  23. 23. Social media, promozione della salute e gestione delle malattie sociali Social media, promozione della salute e gestione delle malattie sociali E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014 gestione delle malattie socialigestione delle malattie sociali
  24. 24. E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  25. 25. Il giorno del lancio dell'iniziativa, il numero effettivo di nuovi donatori è cresciuto di 21.1 volte (da 616 a 13054) Il giorno del lancio dell'iniziativa, il numero effettivo di nuovi donatori è cresciuto di 21.1 volte (da 616 a 13054) E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014 Nel periodo di osservazione 39818 registrazioni, 32958 attribuibili all'"effetto Facebook“ (aumento di 5.8 volte del valore medio di registrazioni precedenti al lancio della nuova funzione) Nel periodo di osservazione 39818 registrazioni, 32958 attribuibili all'"effetto Facebook“ (aumento di 5.8 volte del valore medio di registrazioni precedenti al lancio della nuova funzione) Il 33% ha trasformato il desiderio in una scelta realeIl 33% ha trasformato il desiderio in una scelta reale
  26. 26. L’impiego di una community costruita su Facebook può aumentare l’attività fisica di giovani pazienti sopravvissuti a una malattia oncologica. L’impiego di una community costruita su Facebook può aumentare l’attività fisica di giovani pazienti sopravvissuti a una malattia oncologica. E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014 giovani pazienti sopravvissuti a una malattia oncologica. Dopo 12 settimane i pazienti appartenenti a una online community hanno aumentato il tempo settimanale dedicato alla attività fisica di 67 minuti rispetto a un aumento di 46 minuti del gruppo di controllo, e contemporaneamente si è ridotto di 2,1 kg il loro peso rispetto a una riduzione di 0,1 kg osservata sempre nel gruppo di controllo. giovani pazienti sopravvissuti a una malattia oncologica. Dopo 12 settimane i pazienti appartenenti a una online community hanno aumentato il tempo settimanale dedicato alla attività fisica di 67 minuti rispetto a un aumento di 46 minuti del gruppo di controllo, e contemporaneamente si è ridotto di 2,1 kg il loro peso rispetto a una riduzione di 0,1 kg osservata sempre nel gruppo di controllo.
  27. 27. An Online Community Improves Adherence in an Internet-Mediated Walking Program. Part 1: Results of a Randomized Controlled Trial J Med Internet Res 2010;12(4):e71 “Adding online community features to an Internet-mediated walking program did reduce participant attrition. Online communities may be a promising approach to reducing attrition from online health behavior change interventions, particularly in populations with low social support” E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  28. 28. E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  29. 29. E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014
  30. 30. Grazie per l’attenzioneGrazie per l’attenzione eugenio.santoro@marionegri.it www.twitter.com/eugeniosantoro www.slideshare.net/eugeniosantoro www.partecipasalute.it/cms_2/node/874 Ricerca&Pratica: WebWatch E. Santoro, Padova 3 ottobre 2014E. Santoro, Padova 3 ottobre 2014 www.pensiero.itwww.pensiero.it www.fimmgnotizie.org

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