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Digital StatShot

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Digital StatShot

  1. 1. We Are Social http://wearesocial.sg • @wearesocialsg DIGITAL STATSHOT 001 SIMON KEMP • WE ARE SOCIAL • 13 OCTOBER 2014 A COMPENDIUM OF GLOBAL DIGITAL STATISTICS we are social
  2. 2. We Are Social http://wearesocial.sg • @wearesocialsg ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS GLOBAL DIGITAL STATISTICS 2.986 BILLION 1.589 BILLION 2.016 BILLION 3.600 BILLION 7.266 BILLION OCT 2014 PENETRATION: 50% NB: THIS STAT REFERS TO UNIQUE ACTIVE MOBILE USERS PENETRATION: 28% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS PENETRATION: 22% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS URBANISATION: 53% NB: THIS FIGURE IS FOR TOTAL POPULATION INCLUDING CHILDREN PENETRATION: 41% NB: THIS STAT IS BASED ON NET USERS ACCESSING VIA FIXED CONNECTIONS • Sources: World Population Clock, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence
  3. 3. We Are Social http://wearesocial.sg • @wearesocialsg ACTIVE USERS BY SOCIAL PLATFORM OCT 2014 • Sources: latest company press releases, correct as at 13 October 2014 SOCIAL NETWORK MESSENGER / CHAT APP BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS 1,320 ! 829 ! 645 ! 600 ! 438 ! 343 ! 300 ! 271 ! 230 ! 220 ! FACEBOOK QQ QZONE WHATSAPP WECHAT GOOGLE+ LINKEDIN TWITTER TUMBLR TENCENT WEIBO
  4. 4. We Are Social http://wearesocial.sg • @wearesocialsg CHAT APPS: ACTIVE USER NUMBERS WHATSAPP WECHAT & WEIXIN 600 MILLION 438 MILLION FACEBOOK MESSENGER 200 MILLION LINE 170 MILLION KAKAOTALK 50 MILLION OCT 2014 • Sources: latest company statements, correct as at 13 October 2014
  5. 5. We Are Social http://wearesocial.sg • @wearesocialsg GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA MOBILE: USERS vs. CONNECTIONS ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE OCT 2014 • Sources: GSMA Intelligence, 13 Oct 2014; Ericsson Mobility Report, August 14 3.602 BILLION 7.236 BILLION 4.600 BILLION 6.800 BILLION
  6. 6. Making Friends & Influencing People • 45We Are Social WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  7. 7. wearesocial.sg • @wearesocialsg • 233We Are Social WE ARE SOCIAL SINGAPORE SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG

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