Knowing Your Digital Value: Building & Measuring Effective Sponsorships

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The document summarizes a presentation about building and measuring effective sponsorships. It discusses valuing digital assets, activating sponsors to generate data, and measuring sponsorship impact. The presentation encourages sharing success stories and insights with sponsors using numbers, pictures and data to demonstrate value. It aims to help organizations monetize all digital opportunities and better communicate results to sponsors.

Apresentações e oratória

Knowing Your Digital Value
Building & Measuring Effective Sponsorships
Presented by Joe Kustelski
July 27, 2014

Are you monetizing your digital
inventory?
Digital signage?
Digital interactions?
#1 VALUATION & ACQUISITION

What’s ONE THING you sell now
that you didn’t sell
three years ago?
GROUP QUESTION

How do you tell YOUR story of
shared success?
#2 ACTIVATION & AWARENESS

What has been your most
successful sponsor activation?
Why?
GROUP QUESTION

How do you describe success
to sponsors?
#3 MEASURING IMPACT

What is your BEST success,
described in a number?
GROUP QUESTION

What is the SINGLE BEST THING
about your sponsorships?
(That others can learn from…)
ONE LAST QUESTION:

JOE KUSTELSKI
joe.kustelski@etix.com
615-772-6196
@rhpartners
QUESTIONS?
@etix_world
GET THIS PRESENTATION ONLINE:
slideshare.net/etixworld

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Knowing Your Digital Value: Building & Measuring Effective Sponsorships

1. Knowing Your Digital Value Building & Measuring Effective Sponsorships Presented by Joe Kustelski July 27, 2014

2. Brand Venue FanTicketing & Data Programs The Model

3. Are you monetizing your digital inventory? Digital signage? Digital interactions? #1 VALUATION & ACQUISITION

4. HALF ART, HALF SCIENCE

5. HALF ART, HALF SCIENCE

6. MODELS THAT WORK

7. PRESENTATION MATTERS

8. What’s ONE THING you sell now that you didn’t sell three years ago? GROUP QUESTION

9. How do you tell YOUR story of shared success? #2 ACTIVATION & AWARENESS

10. INTERACTION YIELDS DATA

11. UNCOVERING HIDDEN VALUE

12. What has been your most successful sponsor activation? Why? GROUP QUESTION

13. How do you describe success to sponsors? #3 MEASURING IMPACT

14. PROVIDE INSIGHTS ALONG THE WAY

15. RECAP DECKS

16. PICTURES, NOT WORDS.

17. What is your BEST success, described in a number? GROUP QUESTION

18. What is the SINGLE BEST THING about your sponsorships? (That others can learn from…) ONE LAST QUESTION:

19. JOE KUSTELSKI joe.kustelski@etix.com 615-772-6196 @rhpartners QUESTIONS? @etix_world GET THIS PRESENTATION ONLINE: slideshare.net/etixworld

Knowing Your Digital Value: Building & Measuring Effective Sponsorships

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