SlideShare a Scribd company logo
Where Sharing Adds-up ;-)



Leverage your online
community with word-of-mouth
deals!

                            Brought to you by:
DAILY CHALLENGES

   • Looking for a sustainable & consistent
      way to engage and leverage all your social
      communities?

   • To raise awareness & reach new
      prospects customers using your
      customers as Endorsers?

   • While encouraging conversions and sales
      at your online and/or offline point of sell?

   • And being able to monitor your return on
      engagement on multiple social channels
      from one single point?
Where sharing adds-up ;-)

  KrowdKick is an online platform
 that allows merchants to engage
   their community with word-of-
 mouth deals and transform them
   into a powerful mechanism for
acquiring tens of thousands of new
  leads and even more followers!
WORD-OF-MOUTH DEALS
Downline registrations    Voucher value    Each participants gets
                                          rewarded with a $70.00
 1 (original registree)      $20.00
                                              gift voucher for
     1 + 2 friends           $50.00
                                          introducing 4 friends to
     1 + 4 friends           $70.00               the deal.


    The same ‘Social
  Deal’ applies to his/
 her friends, friends of
      friends, etc.
DEAL TYPES
 Deal types               What                        How it works
                                               Users earn cash vouchers of
     CASH                  VND               increasing value as they manage
                                                    to bring in referrals.

                                            Users earn increasing discounts as
  DISCOUNTS                 %
                                             they manage to bring in referrals.

                                             User earn bundles of goodies of
  INCENTIVE                  ?                    increasing value and
                                                     awesomeness.


✓ Platform allows merchants to set a maximum promotion budget for each deal.
   Deal will run until that budget is reached.
✓ Besides the SNS susbcription options, Fans may can “follow” your Brand on
   KROWDKICK thus receive push notification whenever new deal is available.
WE RUN DEALS ON YOUR FACEBOOK
             PAGE




 ✓ We build & customize the App & User workflow to fulfill
   your Branding & Business needs
YOU CAN GET MORE ‘LIKES’




                 ✓ Fan Gating (optional):
                    Only those who ‘like’
                    your page are able to
                    join your deals and
                    promotions (i.e. social
                    reach)
COLLECT QUALIFIED LEADS




     Qualified Registration
WE MAKE IT EASY & FUN FOR USERS
         TO SHARE YOUR DEALS
        User tracks the offer on the
          Merchant’s Branded App




                                             Multiple ways for user to share
                                                  the deal with friends




✓    Automatic notifications can be enabled
    to be shared on user timeline whenever            User can track
     user is about to unlock a new reward           their downline too
COMMUNITY SHARES WITH COMMUNITY




  ✓ FACEBOOK sharing: User shares the deal... by means of public
     sharing on public timeline OR writing a message to a friend ;-)
  ✓ Deals can also be shared directly by webmail (Gmail, Yahoo Mail,
     Hotmail).
DEALS CAN BE SHARE ACROSS
MULTIPLE PLATFORMS OR BY EMAIL
   Email
Marketing
(database)
   Ad
Marketing
(banners)
AS A RESULT, YOU BECOME A LOT
            MORE VISIBLE


Your offer
 (right in
the middle                                                             Paid ads
  of the
 timeline)




     ✓ For improved reach, deal can also be shared be means of Sponsored
        Posts (Service provided by Facebook, cost not included in our fee).
WE SEND VOUCHER TO USERS...
AND SUPPORT VOUCHER VALIDATION
        Deal participants collect their vouchers ready to be redeemed.
         Voucher is available directly on the FB app. One copy of the
           voucher is sent to the participant by email as safe fail.




   Merchants are able to control vouchers by means of our online redeem tool
 (free). We can also supply you web service support. Contact us for more details.
REAL-TIME DEAL ANALYTICS




   Once deal is launched, merchant can assess clicks, registrations,
redeems in real-time. We also provide downloadable report inclusive of
                 impressions, visits & clicks analytics.
KEY BENEFITS
1. ACQUIRE QUALIFIED LEADS.

2. ENGAGE & BUILD UP your community while
   keeping it fun & relevant.

3. BECOME MORE VISIBLE SOCIALLY & DIGITALLY
   (e.g. Shares, Likes, Follows, RT, +, Clicks, comments,
   etc.).

4. 100% COST-EFFECTIVE PERFORMANCE-BASED:
   With social deals, you give away rewards only
   when qualified leads are acquired. Furthermore,
   each deal can be configured not to exceed a
   specific promotion budget.
Pay for what you get
                               From $1.00 to $3.00++* for each
                                        qualified lead

                              NOTE: Registration fee may vary depending on criteria used
                               to qualify the lead. simple deal registration ($1.00/lead) +
                              Facebook page like ($2.00/lead) + Survey/online registration
                                 ($3.00++/lead). This fee may be subject to a minimum
                              order. For more details, please contact us: hi@KrowdKick.com

Deliverables:
• Customized Facebook app to run your deals from your FB page
• Engage & reward existing fans & key influencers
• Improve awareness (i.e. Earned media)
• Increase social reach (i.e. Additional fans, followers, Likes)
• Opt-in qualified leads (i.e. Survey, Service registration, etc.)
• Measure the intent to purchase
SERVICE COMPARISON
Features                     Traditional Daily deal                KrowdKick

Viral                                 NO                              YES

Improved online visibility            NO                              YES
& social reach
Discount                       At least 50% off             Up to your expectations

Voucher delivery             Physical / Snail Mail                   Email

Promotion types                DISCOUNTS ONLY            DISCOUNTS, GIFT VOUCHERS,
                                                                 GOODIES

Customized tiers                      NO                              YES

Commission / fee                 50% on COG            Flat fee per deal or Subscription-
                                                                     based

Money collection                 Daily deal site      Directly in your Shop (online/offline)
IN A NUTSHELL




KrowdKick is a simple, cost-effective & flexible
 way to leverage digital word-of-mouth using
 merchant’s existing fan base. Gets brands &
  merchants in the customers’ hands whilst
  providing them accruing incentive for their
    increased sharing, advocacy & loyalty.

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KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

  • 1. Where Sharing Adds-up ;-) Leverage your online community with word-of-mouth deals! Brought to you by:
  • 2.
  • 3. DAILY CHALLENGES • Looking for a sustainable & consistent way to engage and leverage all your social communities? • To raise awareness & reach new prospects customers using your customers as Endorsers? • While encouraging conversions and sales at your online and/or offline point of sell? • And being able to monitor your return on engagement on multiple social channels from one single point?
  • 4. Where sharing adds-up ;-) KrowdKick is an online platform that allows merchants to engage their community with word-of- mouth deals and transform them into a powerful mechanism for acquiring tens of thousands of new leads and even more followers!
  • 5. WORD-OF-MOUTH DEALS Downline registrations Voucher value Each participants gets rewarded with a $70.00 1 (original registree) $20.00 gift voucher for 1 + 2 friends $50.00 introducing 4 friends to 1 + 4 friends $70.00 the deal. The same ‘Social Deal’ applies to his/ her friends, friends of friends, etc.
  • 6. DEAL TYPES Deal types What How it works Users earn cash vouchers of CASH VND increasing value as they manage to bring in referrals. Users earn increasing discounts as DISCOUNTS % they manage to bring in referrals. User earn bundles of goodies of INCENTIVE ? increasing value and awesomeness. ✓ Platform allows merchants to set a maximum promotion budget for each deal. Deal will run until that budget is reached. ✓ Besides the SNS susbcription options, Fans may can “follow” your Brand on KROWDKICK thus receive push notification whenever new deal is available.
  • 7. WE RUN DEALS ON YOUR FACEBOOK PAGE ✓ We build & customize the App & User workflow to fulfill your Branding & Business needs
  • 8. YOU CAN GET MORE ‘LIKES’ ✓ Fan Gating (optional): Only those who ‘like’ your page are able to join your deals and promotions (i.e. social reach)
  • 9. COLLECT QUALIFIED LEADS Qualified Registration
  • 10. WE MAKE IT EASY & FUN FOR USERS TO SHARE YOUR DEALS User tracks the offer on the Merchant’s Branded App Multiple ways for user to share the deal with friends ✓ Automatic notifications can be enabled to be shared on user timeline whenever User can track user is about to unlock a new reward their downline too
  • 11. COMMUNITY SHARES WITH COMMUNITY ✓ FACEBOOK sharing: User shares the deal... by means of public sharing on public timeline OR writing a message to a friend ;-) ✓ Deals can also be shared directly by webmail (Gmail, Yahoo Mail, Hotmail).
  • 12. DEALS CAN BE SHARE ACROSS MULTIPLE PLATFORMS OR BY EMAIL Email Marketing (database) Ad Marketing (banners)
  • 13. AS A RESULT, YOU BECOME A LOT MORE VISIBLE Your offer (right in the middle Paid ads of the timeline) ✓ For improved reach, deal can also be shared be means of Sponsored Posts (Service provided by Facebook, cost not included in our fee).
  • 14. WE SEND VOUCHER TO USERS... AND SUPPORT VOUCHER VALIDATION Deal participants collect their vouchers ready to be redeemed. Voucher is available directly on the FB app. One copy of the voucher is sent to the participant by email as safe fail. Merchants are able to control vouchers by means of our online redeem tool (free). We can also supply you web service support. Contact us for more details.
  • 15. REAL-TIME DEAL ANALYTICS Once deal is launched, merchant can assess clicks, registrations, redeems in real-time. We also provide downloadable report inclusive of impressions, visits & clicks analytics.
  • 16. KEY BENEFITS 1. ACQUIRE QUALIFIED LEADS. 2. ENGAGE & BUILD UP your community while keeping it fun & relevant. 3. BECOME MORE VISIBLE SOCIALLY & DIGITALLY (e.g. Shares, Likes, Follows, RT, +, Clicks, comments, etc.). 4. 100% COST-EFFECTIVE PERFORMANCE-BASED: With social deals, you give away rewards only when qualified leads are acquired. Furthermore, each deal can be configured not to exceed a specific promotion budget.
  • 17. Pay for what you get From $1.00 to $3.00++* for each qualified lead NOTE: Registration fee may vary depending on criteria used to qualify the lead. simple deal registration ($1.00/lead) + Facebook page like ($2.00/lead) + Survey/online registration ($3.00++/lead). This fee may be subject to a minimum order. For more details, please contact us: hi@KrowdKick.com Deliverables: • Customized Facebook app to run your deals from your FB page • Engage & reward existing fans & key influencers • Improve awareness (i.e. Earned media) • Increase social reach (i.e. Additional fans, followers, Likes) • Opt-in qualified leads (i.e. Survey, Service registration, etc.) • Measure the intent to purchase
  • 18. SERVICE COMPARISON Features Traditional Daily deal KrowdKick Viral NO YES Improved online visibility NO YES & social reach Discount At least 50% off Up to your expectations Voucher delivery Physical / Snail Mail Email Promotion types DISCOUNTS ONLY DISCOUNTS, GIFT VOUCHERS, GOODIES Customized tiers NO YES Commission / fee 50% on COG Flat fee per deal or Subscription- based Money collection Daily deal site Directly in your Shop (online/offline)
  • 19. IN A NUTSHELL KrowdKick is a simple, cost-effective & flexible way to leverage digital word-of-mouth using merchant’s existing fan base. Gets brands & merchants in the customers’ hands whilst providing them accruing incentive for their increased sharing, advocacy & loyalty.

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