Because instructographics have the potential to help people accomplish a goal, instructographics can be powerful brand ambassadors.
Some of you may be wondering: how are instructographics different from infographics? The answer is twofold.
First of all, the term "infographics" is commonly used as an umbrella term that covers a variety of informative graphics, including instructographics. While this definition of infographics is not necessarily incorrect, it is also not the most exact definition.
To be more specific: infographics typically organize data and text into a visual narrative to summarize a complex subject. Instructographics provide knowledge that is more practical than the information in infographics. For example, infographics can help you understand a topic, while instructographics can help transform an idea into reality. In the article, "The Difference Between Infographics, Instructographics and Data Visualisations," Laura Varley explains that "an infographic might inform you about the most popular kitchen colours, whereas an instructographic would tell you how to paint your kitchen."
Above is an Ethos3 instructographic, "How To Make The Perfect Grilled Cheese." As you can see, the instructographic provides some text for guidance, however the instructions are highly-visual overall. In addition, the information provided is practical. By following the steps in the instructograhic, you can easily create the perfect grilled cheese.
To learn more about instructographics, visit the Ethos3 Blog:
If you need help creating professional presentations, infographics, instructographics, or motion design videos, email Ethos3 at: firstname.lastname@example.org
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