With all of the attention being given to marketing buzzwords such as content marketing, visual content, and storytelling, it is easy to overlook old school, offline forms of marketing. Event marketing, however, is a form of traditional marketing that seems to have staying power. According to SocialFresh.com, 67% of B2B marketers think event marketing is the most effective marketing strategy. What do you think?
Check out the Ethos3 presentation to learn more about the potential of event marketing for B2B marketing professionals.
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http://www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015-01084935 - 8is5OXxiljBvekBl.99
http://www.demandgenreport.com/industry-topics/content-strategies/2746-b2b-content-preferences-survey-buyers-want-short-visual-mobile-optimized-content.html - .VMukLGTF9Wh