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Marketing Presentation
1.
Stop Winking In
The Dark! Effective strategies for marketing your business © 2008 lewis design group
2.
Stop Winking In
The Dark! Effective strategies for marketing your business by Ron Lewis Director of Marketing, The Park Ministries and President, Lewis Design Group © 2008 lewis design group
3.
© 2008 lewis
design group
4.
The 3Ms of
Marketing The Market The Message The Media © 2008 lewis design group
5.
Planning and Preparation
Figure out where your company is now and where you want it to be. What actions do you want your customers and prospects to take? Create inquiries and purchases by phone Increase walk-in store traffic Generate sales leads Build your mailing list Increase web traffic © 2008 lewis design group
6.
Targeting & Offers Success
in marketing is driven by these factors. Execute them well and success is yours. House Lists Renting a targeted mailing list Ad space Promotions Website optimization
7.
Format Direct
Mail Website Print Ads Email Campaign Other Marketing Channels © 2008 lewis design group
8.
Format
Probability Probability Probability of Type Approach of Opening of Closing Success (100% Dialogue Sale of Prospects) Direct Sales 33% 30% 9.9% Direct Mail Product Call Indirect sales approach 36% 32% 10.2% Website (PR) Direct Sales 18% 12% 2.2% Print Ads Call Service Indirect sales approach 48% 41% 19.7 Email Campaign (PR) Other Marketing Channels © 2008 lewis design group
9.
Creative Concept
Copywriting Design © 2008 lewis design group
10.
Creative Concept
Copywriting Design © 2008 lewis design group
11.
Fulfillment & Measurement
Fulfillment Tracking Measurement (ROI) © 2008 lewis design group
12.
Fulfillment & Measurement
Fulfillment Tracking Measurement (ROI) © 2008 lewis design group
13.
The A.I.D.A. Concept ©
2008 lewis design group
14.
The A.I.D.A. Concept
A.I.D.A. © 2008 lewis design group
15.
The A.I.D.A. Concept
A.I.D.A. Attention © 2008 lewis design group
16.
The A.I.D.A. Concept
A.I.D.A. Interest Attention © 2008 lewis design group
17.
The A.I.D.A. Concept
A.I.D.A. Interest Desire Attention © 2008 lewis design group
18.
The A.I.D.A. Concept
A.I.D.A. Interest Desire Attention Action © 2008 lewis design group
19.
Review © 2008 lewis
design group
20.
Review The
3Ms of Marketing © 2008 lewis design group
21.
Review The
3Ms of Marketing Planning and Preparation © 2008 lewis design group
22.
Review The
3Ms of Marketing Planning and Preparation Targeting and Offers © 2008 lewis design group
23.
Review The
3Ms of Marketing Planning and Preparation Targeting and Offers Format © 2008 lewis design group
24.
Review The
3Ms of Marketing Planning and Preparation Targeting and Offers Format Creative © 2008 lewis design group
25.
Review The
3Ms of Marketing Planning and Preparation Targeting and Offers Format Creative Fulfillment and Measurement © 2008 lewis design group
26.
Q&A © 2008 lewis
design group
27.
Shameless Plug for
LDG www.ldgcreative.com © 2008 lewis design group
28.
Shameless Plug for
LDG www.ldgcreative.com © 2008 lewis design group
29.
30.
31.
32.
Thank you.
33.
Stop Winking In
The Dark! Effective strategies for marketing your business © 2008 lewis design group
34.
Stop Winking In
The Dark! Effective strategies for marketing your business by Ron Lewis President Lewis Design Group © 2008 lewis design group
Editor's Notes
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