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Sharing Economy

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Presentation at the "Pathways to inclusive entrepreneurship and growth" seminar at the Scottish Government in Edinburgh, Jan 22, 2016

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Sharing Economy

  1. Pathways to inclusive entrepreneurship and growth Edinburgh, Scotland January 2016
  2. http://www.slideshare.net/eteigland
  3. Uber • Launched June 2010 • 300 cities in 58 countries • Limited physical assets • USD 60 bln valuation (Ericsson – USD 32 bln) Exponential growth by “doing more with less”
  4. A system that activates the untapped value of all kinds of assets through models and marketplaces that enable greater efficiency and access. - Botsman The Sharing Economy Harvard Business Review, 2014 The Sharing Economy: Embracing Change with Caution http://www.slideshare.net/eteigland/sharing-economy-webb
  5. The Sharing Economy is enabled through peer-to-peer (P2P) transactions on multi-sided platforms (MSPs) http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/
  6. “Sharing” is big business… http://www.web-strategist.com/blog/2015/06/04/the-collaborative-sharing-economy-has-created-17-billion-dollar-companies-and- 10-unicorns/ USD 26 bln today -> USD 335 in 2025
  7. Increasing efforts to regulate the sharing economy
  8. If Uber were to pay drivers as employees in USA.
  9. Spawning a new form of capitalism - Modern day sweatshops? Digital Robber Barons? “Monopoly” platform “Monopoly” platform “Perfect competition” “Perfect competition”
  10. Jobs vs Gigs
  11. LEARNING p2p learning open courses & moocs PRODUCTION co-design / co-innovationdigital peer production distributed fabrication (makers) FINANCE p2p funding p2p payments p2p insurance compl. currencies GOVERNANCE SWARM participatory organizations participatory government blockchain / DAO CONSUMPTION redistribution local food systemsproduct-service on-demand services COLLABORATIVE ECONOMY FRAMEWORK V0.1
  12. Banking is essential, but banks are not. Bill Gates
  13. Four forms of crowdfunding Form Benefits for funders Donation- based Donation Intangible benefits. Reward- based Donation or pre- purchase Rewards in addition to intangible benefits. Equity-based Investment Return on investment if company does well. Rewards sometimes also offered and intangible benefits may motivate too. Loan-based Loan Repayment of loan with interest. Alternatively intangible benefits if loan given interest-
  14. Crowdfunding growth 2012-2015 USD 34 bln E
  15. zopa
  16. But in China alone in 2015… http://www.crowdfundinsider.com/2016/01/79612-report-china-p2p-lending-topped-150-billion-in-2015/
  17. Democratizing innovation through access to capital?
  18. Democratizing innovation through access to capital?  Women in USA  <30% of business owners  <15% of angel investors  <10% of venture capitalists Marom, Robb and Sade 2014  Women on Kickstarter  35% of project leaders  44% of investors  Women invested in women project leaders (>40% of projects) VS
  19. Following regulations…  EU/EEA  No country can require a prospectus for round of <100,000 EUR  For round of >5 million EUR an EU prospectus is always required  In Sweden  Limit is 2.5 million EUR without a prospectus  Less than 150 ‘non-qualified’ investors without a prospectus  ALSO shares in non-publicly traded companies cannot be advertised in Sweden
  20. Increasing forces for local community
  21. Toborrow.se
  22. Hoffice – a Swedish concept gone global US: 40% of workforce freelancers
  23. A number of bottom-up collaboratives
  24. Scheveningen Harbor – The Hague
  25. Moving into hardware: A 3D printer workshop on Lisette’s boat RepRap community E-commerce
  26. Local networks of 3D printers
  27. Developing circular economies Local demands? Local materials? Reduced transport?
  28. Thomas Jefferson (1816) “Laws and institutions must go hand in hand with the progress of the human mind.” The problem is that the human mind itself can’t keep pace with the advances that computers are enabling. http://wadhwa.com/2014/04/15/mit-technology-review-laws-and-ethics-cant-keep-pace-with-technology/
  29. The challenge of ensuring trust Leap of faith when meeting strangers -> Increased trust in society? Innovation is forward looking while regulations are backward looking. http://www.weforum.org/sessions/summary/rise-demand-economy
  30. Challenges in the Sharing Economy  Ensuring trust − In the platform, other users, products and services, financial transactions?  Regulatory − What is “employment”?  Security, taxation − What are new “rules” around “consumption”?  Taxation, safety, big data and privacy, IP and ownership  Economic implications − New pricing mechanisms -> deflation? − Lower demand for capital in “Zero Marginal Cost Society”? − Net effect on labor productivity?
  31. Scenarios for 2020 http://www.slideshare.net/eteigland/sharing-economy-webb
  32. Four scenarios for 2020 High Tech Adoption Global Recession Global Growth Internet of Space • Differentiated SE platforms •Attraction of talent •Test market •Focus on privacy and integrity •Transitioning industries Freelance Economy • Differentiated SE platforms • High tech skills “exported” • Expansive crowdfunding • Neo-sharing • “De-urbanization” Business as Usual •Limited SE platforms •Neo-sharers •Steady growth in freelancing •Crowdfunding Shadow Economy •TaskRunner society •Vast urbanization •Monopoly SE platforms •Barter economy Low Tech Adoption
  33. Robin Teigland robin.teigland@hhs.se www.slideshare.net/eteigland @robin.teigland If you love knowledge, set it free… If you like this presentation and would like to contribute to our research, we accept bitcoins: 14hs4JbnQLXE87GGzu84uXGaspmxmnLpwC. Thank you!!!!!

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