Exploring An Ocean of Opportunity
through Digitalization
Professor Robin Teigland
Chalmers University of Technology
April 2019
www.robinteigland.com | www.slideshare.net/eteigland | Robin.teigland@chalmers.se | @RobinTeigland

People
• “Net generation”
• 24x7 “mobile” workforce
• Gig economy
• Online learning
• Sharing not owning
• Sustainability
Technology
• Broadband/wifi
• Cloud, fog
• Internet of Things
• AI/ML/DL/NN
• Autonomous vehicles
• Smart robotics
• VR/AR/Holography
• 3D/4D printing/ALM
• Blockchains
• Nanotechnology
• Quantum computing
Open Source
• Software
• Hardware
• Physibles
Convergence of…..
Finance
• Microlending/microfinance
• Crowdfunding/equity/P2P lending
• Cryptocurrencies, tokens
• Blockchains, smart contracts
• Mobile money and payments
• M2M/R2R payments

We always overestimate the change
that will occur in the next two years
and underestimate the change
that will occur in the next ten.
- Bill Gates, The Road Ahead, 1996

Thx to R. Wieselfors, Ericsson for photos

Thx to R. Wieselfors, Ericsson for photos

Updated from http://www.visualcapitalist.com/chart-largest-companies-market-cap-15-years/; statista, November 2018
$1.06T $754B$782B $820B
2018
$438B
Technology (AI) replacing energy and
banking

FIRM FOUNDED EMPLOYEES MKT CAP
BMW 1916 130,000 $56B
UBER 2009 16,000 $72B
MARRIOTT 1927 177,000 $40B
AIRBNB 2008 10,000 $38B
WALT DISNEY 1923 199,000 $171B
FACEBOOK 2004 25,000 $422B
WALMART 1962 2,200,000 $300B
ALIBABA 1999 66,000 $353B
Adapted from Parker & Van Alstyne, with Choudary, 2016, updated November 2018
Something fundamental is changing

Shifting market logics – The rise of platforms
Ericsson & Augur 2011

https://www.inc.com/glenn-leibowitz/meet-the-ceo-running-a-billion-dollar-company-with-no-offices-or-email.html

Transformation of economic activity
Centralized,
hierarchical
organizations
Decentralized,
self-organizing
organizations

Scheveningen Harbor – The Hague

3D printer workshop on Lisette’s boat
Knowledge: RepRap community
E-commerce: Aliexpress

My first attempt at 3D printing – Successful!

Do-it-yourself (DIY) microfactory networks

FUTURE OF
VALUE
CREATION
Political Economic
Sociological
TechnologicalEnvironmental
Legal
PESTEL

http://www.hui.se/nyheter/arets-julklapp-2018

Increasing forces
for local community and
circular economies

Smart cities and microgrids
Brooklyn Microgrid aims to create a local, neighborhood-powered grid that
could operate in parallel to the main grid. One appeal of a microgrid is its
potential to provide electricity to homes even if the main grid goes down. -NPR

Sustainable land-grown shrimp
”Jag har ALDRIG sett så här fina räkor.. Smaken den är
underbar, köttet jag kan inte ens beskriva det, det är som
en blandning mellan hummer och havskräfta”
-Tareq Taylor

ReGen Villages – Fully self-sufficient
http://www.regenvillages.com/

Exploitation Exploration

Peniche, Portugal
One Hour North of Lisbon

Centuries of Tradition

Tragedy of
the Commons

A Broken
Economic Model

How might we empower
coastal communities to take
back their future?

..by empowering researchers, students,
entrepreneurs and businesses under one roof to
find innovative solutions to societal problems
To be a hotspot for entrepreneurial activity,
a flagship in ocean innovation, and
a showcase in circular economy…
Vision

Digital technologies enable
ocean opportunities
• Renewables
• Robotics and drones
• AI/ML/NN
• Marine simulations
• New material technologies
• Additive manufacturing
• Internet of things
• Blockchain
Entrepreneurial Mindset

University
Shipyard
Port
Tourists
Entrepreneurs
Fishing Boats
Underutilized Resources
Warehouses
Fishermen
Digital Nomads
Students
Local Industries

Peniche
Motorcycle Club

Ocean Tech Hub, Lda
”A coworking/colearning space”

Go4Surf
2Rodas
Makerspace
Bus
Terminal
The Green
Warehouse
Port

Universities
GovernmentIndustry
Our Partners

Marine Litter
on Peniche Seafloor

WP1: Mapping of Ocean Litter by
means of AI and Underwater Drones
WP3: Recycling waste with
Graphene and 3D Printing
WP2: Recovery of Ocean Litter
using Repurposed Fishing Vessels
WP4: Product Manufacturing
combined with Blockchain
PENICHE OCEAN WATCH
A Blue Circular Economy Based on Ocean Litter Extraction
Sustainable Ocean
Entrepreneurship

Exploration
Visioning
Networking for
Purpose and
Serendipity
Collective
Competence
Building
Co-creating
and
Experimenting
Teigland 2018

Exploration

Robin Teigland
www.robinteigland.com
www.slideshare.net/eteigland
robin.teigland@chalmers.se
@RobinTeigland
http://www.go4surf.pt/
Trond Gunnar Teigland
tgteigland94@gmail.com
https://www.facebook.com/PenicheOceanWatch
@penicheoceanwatch
If you love knowledge, set it free!
OCEAN
TECH
HUB