New Ways of Working -
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My lecture for Marleen Huysman's class on "New Ways of Working" at VU Amsterdam in Nov 2011. More info on virtual worlds at www.nordicworlds.net.
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New Ways of Working -
- 1. New Ways of Working ----- Virtual Worlds RobinTeigland Karinda Rhode in SL Stockholm School of Economics www.robinteigland.com nordicworlds.net
- 2. Today’s schedule Time Event 9:00 - 9:15 Welcome 9:15 - 10:00 Tour of SSE Island and Redgrave 10:00 - 10:15 Break 10:15 - 11:00 Presentation and Discussion
- 3. International, multidisciplinary team − Denmark, Finland, Iceland, Norway, Sweden, USA − Academia, Industry, Public Sector Objectives − To explore how entrepreneurs and SMEs can use VWs to improve competitiveness − To create a Virtual Center for VW Entrepreneurship & Innovation March 2010 to February 2012 www.nordicworlds.net
- 4. In Nordic Expats Region Strong Nordic Activity
- 5. Today’s schedule Time Event 9:00 - 9:15 Welcome 9:15 - 10:00 Tour of SSE Island and Redgrave 10:00 - 10:15 Break 10:15 - 11:00 Presentation and Discussion
- 6. Today’s schedule Time Event 9:00 - 9:15 Welcome 9:15 - 10:00 Tour of SSE Island and Redgrave Click on… • Search -> • Places -> • Redgrave HD Skins -> • Teleport -> http://slurl.com/secondlife/REDGRAVE%20Ski ns%20Fashion/96/207/21 10:00 - 10:15 Break 10:15 - 11:00 Presentation and Discussion
- 7. Today’s schedule Time Event 9:00 - 9:15 Welcome 9:15 - 10:00 Tour of SSE Island and Redgrave 10:00 - 10:15 Break 10:15 - 11:00 Presentation and Discussion
- 8. But it is only a matter of time…. O’Driscoll 2009
- 9. How many usually think of virtual worlds…
- 10. Building skills in virtual environments My CV •Leading a virtual team of 30 individuals from across the globe •Creating and successfully executing strategies under pressure •Managing cross-cultural conflict without face-to-face communication
- 11. “Clearly, if social activity migrates to synthetic worlds, economic activity will go there as well.” Castronova, 2006
- 12. US$ 635,000 for a virtual asteroid! •US$ 500,000 profit in 5 years by Jon “Neverdie” Jacobs •Entropia Universe with GDP >US$ 440 mln http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who- just-made-a-cool-half-million-from-the-sale-of-virtual-property/
- 13. Open source VW platforms growing OurBricks
- 14. OSGrid – Example of Grid Userbase Courtesy of Nebadon Izumi
- 15. Virtual Worlds on Demand www.kitely.com
- 16. Easy to…. Set up your own virtual world with own web presence (each world has World Page with own URL and sharing buttons) Manage who can access each world via Facebook integration (LinkedIn, Twitter, and other login options are coming) and track this Run multiple worlds so can host hundreds of simultaneous events while still paying just $0.20 per user per hour Finance since charged by minute so actual visitor costs for partial hours are lower http://getsatisfaction.com/kitely/topics/how_to_change_default_viwer_on_a_mac#reply_5484936
- 17. VWs exiting “Gartner hype cycle” trough >1 bln Virtual users May 2006 worlds today July 2007 http://www.gartner.com/it/page.jsp?id=1447613
- 18. A spectrum of business virtuality Virtuality Fully real Fully virtual NO activities ALL activities conducted in- conducted in- world world
- 19. A spectrum of business virtuality Virtuality Fully real Fully virtual NO activities ALL activities conducted in- conducted in- world world
- 20. Virtual collaboration Merck’s Global R&D NVWN Monthly Project Meeting Welch et al 2010 http://bit.ly/sNyKb5 ProViWo: Professional Collaboration and Productivity in Virtual Worlds, http://vmwork.net/proviwo/ https://blogs.aalto.fi/allthingsvirtual/files/2011/0 6/Benchmark_Report1.pdf.
- 21. HP rolls out virtual banking with Avaya’s Web.alive http://www.hypergridbusiness.com/2011/04/hp-rolls-out-virtual-banking-with-avayas-web-alive/
- 22. VWs as tool for training…. Learning virtual teaming skills http://www.youtube.com/watch?v=uQa6vyG8Dkg
- 23. …and simulation
- 24. …and co-creation 24 Kohler, Teigland, Giovacchini 2010
- 25. Exploring VW affordances Teigland et al 2010
- 26. A spectrum of business virtuality Virtuality Fully real Fully virtual NO activities ALL activities conducted in- conducted in- world world
- 28. Lifestyle Beauty Magazine Pageant BOSL Model Shopping Agency & CO Mall Modelling Auditorium Academy Web Radio Lindqvist 2011
- 29. Event DJs builders MODELLING MODELLING Photo SCHOOLS studio AGENCIES makers Photo- Modelling graphers Top furniture models MAGAZINES Virtual Poses and animations fashion ecosystem Clothes/ Furniture shoes Accessories Skins Hair Body Shop builders shapes Viachka, Giovacchini, Teigland, Lindqvist 2011
- 30. But few firms span the RL/VW boundary Virtuality Fully real Fully virtual NO activities ALL activities conducted in- conducted in- world world
- 31. Charities bridging RL/VW boundary Members Core team Meetings $$ Teigland, JVWR, 2010
- 32. Today’s challenges I’m “afraid” of the technology. Isn’t a webconference better? It’s just a game. Who’s behind that avatar? Here today, gone tomorrow…. You’re only as good as your technology. The technology isn’t stable. I can’t read their body language. ….
- 33. Moving into the Experience Economy Pine Jr. & Gilmore 1998, 1999; DiGangi 2010
- 34. - Greater purchase intent State of flow - Positive brand attitudes Hooker et al 2010
- 35. 970 mln VW accounts under age 16 http://www.slideshare.net/nicmitham/kzero-universe-q2-2011
- 36. My 10 year old cousin is addicted to Stardoll and does not see why I like Facebook since I can only read what other people send me. For her it is just natural for all her friends to be moving around the Stardoll website. - Masters student at Stockholm School of Economics As soon as the Facebook generation wakes up and embraces virtual reality, we are going to see a giant wave of virtual world millionaires. -Jon “Neverdie” Jacobs
- 38. From the mobility of goods to the mobility of financial capital to … ...the “mobility” of labor?
- 39. “We ain’t seen nothin’ yet!” Karinda Rhode Photo: Lindholm, Metro aka Robin Teigland robin.teigland@hhs.se Photo: Nordenskiöld www.knowledgenetworking.org www.slideshare.net/eteigland www.nordicworlds.net RobinTeigland Photo: Lindqvist
Editor's Notes
- RT: the 3D internet characterized by ….(next slide)
- https://picasaweb.google.com/lh/photo/cGAPUCiKe6LI6l5fM4rFqAComputer-generated, persistent spaceThree-dimensional, immersiveenvironmentExperienced by many people at once/interactivity
- https://picasaweb.google.com/lh/photo/cGAPUCiKe6LI6l5fM4rFqAComputer-generated, persistent spaceThree-dimensional, immersiveenvironmentExperienced by many people at once/interactivity
- RT: traditional leadership further challenged as we move to a world of web 3.0 or the immersive internet…http://www.youtube.com/watch?v=-ahqjBeknT0
- Yet no critical mass
- To learn more about Kitely, please view the below MoodleMoot presentation. http://www.wiziq.com/online-class/592981-using-kitely-virtual-worlds-on-demand-for-immersive-courseware And here is their latest blog post, which describes some of the changes that Kitely has made since Ilan gave the above MoodleMoot presentation:http://blog.kitely.com/2011/11/16/public-worlds-maturity-ratings-and-making-public-worlds-affordable/Here is the transcription from when Ilan presented for NVWN in June 2011:http://nordicworlds.net/2011/06/15/transcription-of-qa-by-ilan-tochner-of-kitely/
- Thanks very much to IlanTochner, Co-founder and CEO of Kitely, for helping me quickly solve my technical problems and providing me with good feedback on my questions!!
- http://www.readwriteweb.com/archives/number_of_virtual_world_users_breaks_the_1_billion.phpWhat are the 5 phases of a Hype Cycle?1. "Technology Trigger"The first phase of a Hype Cycle is the "technology trigger" or breakthrough, product launch or other event that generates significant press and interest. 2. "Peak of Inflated Expectations"In the next phase, a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. There may be some successful applications of a technology, but there are typically more failures. 3. "Trough of Disillusionment"Technologies enter the "trough of disillusionment" because they fail to meet expectations and quickly become unfashionable. Consequently, the press usually abandons the topic and the technology. 4. "Slope of Enlightenment"Although the press may have stopped covering the technology, some businesses continue through the "slope of enlightenment" and experiment to understand the benefits and practical application of the technology. 5. "Plateau of Productivity"A technology reaches the "plateau of productivity" as the benefits of it become widely demonstrated and accepted. The technology becomes increasingly stable and evolves in second and third generations. The final height of the plateau varies according to whether the technology is broadly applicable or benefits only a niche market.Virtual worlds have reached a stage where new users continue to build, even though the media has moved on to fan the fires of Facebook and Twitter, says Douglas Thompson, CEO of Remedy Communications, a Toronto marketing firm. Second Life says the time spent on the site by users increased 21 percent in 2009. Most paying customers on Second Life are purely social, but it still boasts 1,400 business-related organizations as users. Thompson says traffic on Metanomics, his company’s Second Life video presence, has picked up in the past year, with 50 percent of new users coming from small or medium-size companies. “People no longer ask what an avatar is,” says Thompson. “We can thank Jim Cameron for that.”Read more: Entrepreneurs Doing Business by Avatar - Personal Finance - Employment - SmartMoney.comhttp://www.smartmoney.com/Personal-Finance/Employment/Entrepreneurs-Doing-Business-by-Avatar/#ixzz0pp1H6D7N
- brings personalized, human interaction to the self-service channel. Bank staff and customers connect in real time, presenting an engaging virtual experience. Collaborative voice-video sessions can be used to walk customers through complex requests. Such interactivity appeals to today’s “always on” customer, while helping banks address staffing issues and the need for greater efficiencies in a world beyond phone-based customer service. With an integrated strategy, banks can maximize email, video, text and even social media channels.
- Hurkommerdet sig att vi identifierarosssåstarkt med avatarer? Frågangår till HenrikEhrsson, professor påKarolinskainstitutet, somforskarikognitivneurovetenskap, somär en blandningavpsykologiochneurofysiologi. Han ärpionjärinomdettaområdeochhansforskningsgruppsresultatharuppmärksammatsinternationellt. – När vi spelardataspelsäger vi ofta: ”Vemär du? Jag är den därgrönagubben.” Detfinns en koppling till vårkropp. När vi kontrolleraravatarensrörelser, får vi en känslaavatt jag är ”den där” och vi börjartalaomatt vi är ”den där”. Vi har en känslaavatt vi styrvårkroppochdärförhar vi känslanatt vi ärvårkropp.– Hjärnanharettmultisensorisktområde, somskapar en inremodellavvårkropp, såatt vi kanhållaredapåkroppennär vi röross. När jag spelar tennis måstehjärnanhållaredavaravar mina armarochbenär. Ochdetmåstegåväldigtsnabbt under en tennismatch, därförharnervcellerna, somfinnsi de härområdena, grovupplösning.
- http://journals.tdl.org/jvwr/article/view/866
- As modeling and simulation technology improves, more and more real world items will be successfully designed in collaborative spaces that can be leveraged both by corporations and ad hoc groups. -Cory Ondrejka