1.
November 2016

2.
Exploitation
Improving existing
value creation
activities
Exploration
Developing new
value creation
activities
Adapted from March 1991

3.
From resource control to resource orchestration
From internal optimization to external interaction
From customer value to ecosystem value
Some fundamental shifts…
2016 Parker & Van Alstyne, with Choudary

4.
Thx to R. Wieselfors, Ericsson for photos

5.
Thx to R. Wieselfors, Ericsson for photos

6.
2015

7.
“We always overestimate the change
that will occur in the next two years
and underestimate the change that will
occur in the next ten.”
- Bill Gates, The Road Ahead, 1996

8.
Food deliveries

9.
People
• “Net generation”
• 24x7 “mobile” workforce
• Knowledge via MOOCs
• Sharing not owning
• Sustainability
• Gigs and not jobs
Technology
• Broadband
• Smart phones
• Cloud
• Internet of Things
• Big Data
• Cognitive computing
• 3D printing
• Robotics/AI
• VR/AR/ Holography
Open Source IP
• Software
• Hardware
• Physibles
Convergence of…..
Finance
• Microlending/microfinance
• Crowdfunding/equity/P2P
• Cryptocurrencies
• Blockchains
• Mobile money/payments
• M2M payments

10.
New technologies enable new entrants

11.
As does crowdfunding

12.
Elio Motors becoming a reality

13.
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/

14.
• Launched June 2010
• 519 cities in >68 countries
• Limited physical assets
• 7000 employees
• USD 62.5 bln valuation
(BMW, 1916, 116,000 empl, USD 53 bln)
platform

15.
A system that activates the untapped
value of all kinds of assets through models
and marketplaces that enable greater
efficiency and access.
- Botsman
The Sharing Economy
Harvard Business Review, 2014
The Sharing Economy: Embracing Change with Caution
http://www.slideshare.net/eteigland/sharing-economy-webb

16.
Changing consumer behaviors
http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption

17.
What if we share instead?
http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption

18.
Evolution of transportation
http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption

19.
In-house initiatives

20.
Trading one job for a number of “gigs”…

21.
Hoffice – a Swedish concept gone global

22.
My first attempt at 3D printing – successful!

23.
Global DIY microfactory networks
enable circular economies

24.
The automotive industry
Disruptions ......the likes of which the
industry hasn’t seen since the
automated assembly line.
http://asmarterplanet.com/blog/2015/01/auto-industry-innovation.html

25.
FIRM YEAR FOUNDED NO. EMPLOYEES MKT CAP
BMW 1916 116,000 $53B
UBER 2009 7,000 $60B
MARRIOT 1927 200,000 $17B
AIRBNB 2008 5,000 $21B
WALT DISNEY 1923 185,000 $165B
FACEBOOK 2004 12,691 $315B
KODAK 1888 145,000 $30B (heyday)
INSTAGRAM 2010 13 $1B (acquisition)
2016 Parker & Van Alstyne, with Choudary
Something fundamental is changing

26.
Pipeline – Traditional linear value chain
Supply-side economies of scale

27.
Network Effects
Value rises as more people
use the platform Metcalfe’s Law
Platform-based business models

28.
Community platform
Hierarchicalfirm
VS
Ford
~ Created by employees within
organizational boundaries
E.g., Local Motors
~ Created by community collaborators
regardless of affiliation
Teigland, Di Gangi, & Yetis 2012
The Flipped Firm: New model of value creation?

29.
Platforms enable ecosystems
Elia Giovacchini 2016

30.
“Local Motors is the place for people to create
influential vehicles together.”
• 100xs less capital cost

31.
http://www.3ders.org/articles/20160520-local-motors-unveils-3d-printed-strati-car-packed-with-autonomous-driving-iot-tech.html

32.
Self-driving vehicle with IBM Watson
https://localmotors.com/posts/category/press-releases/

33.
Local and mobile factories
Integrating offline and online communities
Arizona
Washington DC
Tennessee
Germany

34.
Converging technologies
3D printing Robot
Blockchain/AI
Drones/IoTSocial Robots

35.
Darja Isaksson, Ziggy
Automated, fossil free, service-based

36.
The Blockchain is the glue that is going to drive a
productivity revolution across the globe on par with
what Henry Ford did with the automobile.
— Paul Brody, Americas Strategy Leader, Technology
Sector, Ernst & Young

37.
Increasing number of substitutes

38.
http://www.ehang.com/ehang184

39.
Moving into the Internet?
O’Driscoll 2009

40.
New forms of “face to face” meetings

41.
Newton’s third law holds that every action
has an equal and opposite reaction.
In the same vein, every disruptive threat
creates an equal, if not greater,
opportunity.
http://www.innosight.com/innovation-resources/strategy-innovation/turning-ambiguity-into-opportunity-a-new-approach-to-strategy-under-uncertainty.cfm

42.
All our knowledge is about the past, but all our
strategic decisions are about the future.
What we don’t know
we don’t know about
the future What we
know
What we know
we don’t know

43.
So, how can we
prepare for the future?

44.
Looking into the future?
 Forecast
− How we think the future will be
 Vision
− How we want the future to be
 Scenario
− What the future can be
Scenarios: Memories from the future
?
?
? ?

45.
Exploitation
Improving existing
value creation
activities
Exploration
Developing new
value creation
activities
Adapted from March 1991

46.
From resource control to resource orchestration
From internal optimization to external interaction
From customer value to ecosystem value
Some fundamental shifts…
2016 Parker & Van Alstyne, with Choudary

47.
Some tips…
1. Boundary spanner bridging diverse networks
2. Problem solver -> solution finder
3. What if? Breaking basic assumptions

48.
Robin Teigland
robin.teigland@hhs.se
www.slideshare.net/eteigland
@robin.teigland
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set it free…
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