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September 2014
Who am I? (LinkedIn Inmaps) 
Swedish 
Industry 
SSE 
Exec Ed 
Research 
Wharton 
Stanford 
McKinsey 
vonorange.com
Leading into the Third Industrial Revolution 
Part I Leading through Social Media 
Part II Collaborative Innovation 
Part ...
Then… 
Thx to R. Wieselfors, Ericsson for photos
…Now 
Thx to R. Wieselfors, Ericsson for photos
Socialnomics 2014 
http://www.youtube.com/watch?v=1pahLo5TTy4 
1. What is driving the growth of social 
media? 
2. What ar...
Most Popular Social Networking Sites 
June 2014 
http://www.ebizmba.com/articles/social-networking-websites
Fortune 500 Corporate Social Media Usage 
http://www.slideshare.net/sncr/sncr-symposium13-smm-adoptionbarnes
Ikea and Social Media 
Malmo’s Facebook showroom 
https://www.youtube.com/watch?v=0TYy_3786bo
Leveraging social media for value creation 
LISTEN 
CONNECT 
ENGAGE 
ADVOCACY 
Source: Peretti (2011)
Ikea and Social Media
Ikea and Social Media
"E-connection is 
processed in the brain like 
an in-person connection." 
http://slideshare.net/missrogue
http://twitter.zappos.com/
Employees should… 
“Be real and use [their] best judgment” 
CEO Tony Hsieh
Hidden influence of social networks 
Happy people 
In between people 
Unhappy people 
Christakis & Fowler, 2011 
http://ww...
They even will order a pizza for you. 
https://www.linkedin.com/pulse/article/20140412180309-17478387-zappos-just-sent-me-...
Acquired by Amazon for USD 1.2 bln 2009
Ensuring alignment thru McKinsey 7S
No more job listings… 
https://jobs.zappos.com/insider_faq
Zappos R&D Lab
Zappo’s USD 350 mln community project
http://vegastechfund.com/
Leading into the Third Industrial Revolution 
Part I Leading through Social Media 
Part II Collaborative Innovation 
Part ...
If the rate of change on the 
outside (of an organization) 
exceeds the rate of change on 
the inside, the end is near.......
Increasing pace of change 
 From 1920s to 2010s 
− Average lifespan of S&P 500 company fell from 67 
years to 15 years 
...
People 
• “Net generation” 
• 24x7 “mobile” workforce 
• Knowledge via MOOCs 
• Sharing not consuming 
• Sustainability 
T...
Many are stuck in our old ways …
No one knows everything, 
everyone knows something, 
all knowledge resides in nheutmwaonrkitsy.. 
Six degrees of 
separati...
Threadless 
A platform for global community collaboration 
Est. $30 mln sales 
30% profit margin in 
commodity business 
2...
From clothing to home products….
GE opens up patents on Quirky
T 
Where are the sources today of 
sustainable competitive advantage? 
FIRM 
#1 
Innovation 
Networks of 
relationships 
B...
Innovation in automotive design/production 
“Local Motors is the place for people to create 
influential vehicles together...
Leading into the Third Industrial Revolution 
Part I Leading through Social Media 
Part II Collaborative Innovation 
Part ...
What is the Sharing Economy? 
http://www.torbenrick.eu/blog/strategy/the-sharing-economy-is-changing-consumer-consumption/
Uber 
Global platform for local community collaboration
Global platform for local community collaboration 
Launched June 2010 
USD 17 bln valuation 
43 countries globally 
Uber 
...
Internet – A Technical Glue 
Petra Sundström
Big Data is now big money 
Tomas Larsson, Sep 2012 
http://hbr.org/2012/10/data-scientist-the- 
sexiest-job-of-the-21st-ce...
DHL’s MyWays
The future is already here, 
it’s just not very evenly 
distributed. 
- William Gibson
Thomas Jefferson (1816) 
“Laws and institutions must go hand in hand 
with the progress of the human mind.” 
The problem i...
How should organizations react?
Strategic partnership 
+
Internal corporate crowdfunding 
iFundIT 
 More than 300 participants 
 Entry-level workers to VPs 
 Given $2,000 to in...
“Keep your enemies close…”
Raise awareness of how to use social media
Models of Knowledge Creation 
The Firm 
E.g., Microsoft 
~ Built by employees within 
organizational boundaries 
vs The Co...
What’s around the corner? 
24x7 Global Internet Collaboration + Open Source + 3D Printing 
$60,000 
$150 
Available for fr...
Some questions… 
 What basic assumptions about value creation will 
no longer hold? 
 What opportunities are there for y...
From the mobility of goods 
to the mobility of financial capital to … 
Teigland, JVWR, 2010 
...the “mobility” of labor?
If you love knowledge, 
set it free… 
Robin Teigland 
robin.teigland@hhs.se 
www.knowledgenetworking.org 
www.slideshare.n...
Leading and Strategizing through Social Media into the Third Industrial Revolution
Leading and Strategizing through Social Media into the Third Industrial Revolution
Leading and Strategizing through Social Media into the Third Industrial Revolution
Leading and Strategizing through Social Media into the Third Industrial Revolution
Leading and Strategizing through Social Media into the Third Industrial Revolution
Leading and Strategizing through Social Media into the Third Industrial Revolution
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Leading and Strategizing through Social Media into the Third Industrial Revolution

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Presentation on social media and the transformation of value creation for CEOs and top level execs in Sweden in September 2014.

Publicada em: Negócios

Leading and Strategizing through Social Media into the Third Industrial Revolution

  1. 1. September 2014
  2. 2. Who am I? (LinkedIn Inmaps) Swedish Industry SSE Exec Ed Research Wharton Stanford McKinsey vonorange.com
  3. 3. Leading into the Third Industrial Revolution Part I Leading through Social Media Part II Collaborative Innovation Part III The Sharing Economy
  4. 4. Then… Thx to R. Wieselfors, Ericsson for photos
  5. 5. …Now Thx to R. Wieselfors, Ericsson for photos
  6. 6. Socialnomics 2014 http://www.youtube.com/watch?v=1pahLo5TTy4 1. What is driving the growth of social media? 2. What are the benefits of social media for firms? 3. What are the leadership challenges with social media?
  7. 7. Most Popular Social Networking Sites June 2014 http://www.ebizmba.com/articles/social-networking-websites
  8. 8. Fortune 500 Corporate Social Media Usage http://www.slideshare.net/sncr/sncr-symposium13-smm-adoptionbarnes
  9. 9. Ikea and Social Media Malmo’s Facebook showroom https://www.youtube.com/watch?v=0TYy_3786bo
  10. 10. Leveraging social media for value creation LISTEN CONNECT ENGAGE ADVOCACY Source: Peretti (2011)
  11. 11. Ikea and Social Media
  12. 12. Ikea and Social Media
  13. 13. "E-connection is processed in the brain like an in-person connection." http://slideshare.net/missrogue
  14. 14. http://twitter.zappos.com/
  15. 15. Employees should… “Be real and use [their] best judgment” CEO Tony Hsieh
  16. 16. Hidden influence of social networks Happy people In between people Unhappy people Christakis & Fowler, 2011 http://www.ted.com/talks/lang/en/nicholas_christakis_the_hidden_influence_of_social_networks.html
  17. 17. They even will order a pizza for you. https://www.linkedin.com/pulse/article/20140412180309-17478387-zappos-just-sent-me-a-pizza
  18. 18. Acquired by Amazon for USD 1.2 bln 2009
  19. 19. Ensuring alignment thru McKinsey 7S
  20. 20. No more job listings… https://jobs.zappos.com/insider_faq
  21. 21. Zappos R&D Lab
  22. 22. Zappo’s USD 350 mln community project
  23. 23. http://vegastechfund.com/
  24. 24. Leading into the Third Industrial Revolution Part I Leading through Social Media Part II Collaborative Innovation Part III The Sharing Economy
  25. 25. If the rate of change on the outside (of an organization) exceeds the rate of change on the inside, the end is near.... -Jack Welch
  26. 26. Increasing pace of change  From 1920s to 2010s − Average lifespan of S&P 500 company fell from 67 years to 15 years  From 2000 to 2010 − 40% of companies on Fortune 500 list replaced  Predictions − In next few years, 70% of Fortune 1000 companies to be replaced − By 2020, >75% of S&P 500 companies do not exist today − By 2025, >45% of Fortune 500 companies to be from emerging markets Fast Company, McKinsey & Inc
  27. 27. People • “Net generation” • 24x7 “mobile” workforce • Knowledge via MOOCs • Sharing not consuming • Sustainability Technology • Broadband access • The Cloud • Mobile phones • Internet of Things • Big Data • 3D printing • Robotics/AI • VR/AR Open Source • Software • Hardware • Physibles Convergence of….. Finance • Microlending/microfinance • Crowdfunding/equity/P2P • Non-fiat cryptocurrencies • Mobile money/payments
  28. 28. Many are stuck in our old ways …
  29. 29. No one knows everything, everyone knows something, all knowledge resides in nheutmwaonrkitsy.. Six degrees of separation - Milgram, 1967 Adapted from Lévy 1997
  30. 30. Threadless A platform for global community collaboration Est. $30 mln sales 30% profit margin in commodity business 20 employees but a 24x7 global “workforce” of 2.4 million No internal R&D or sales & marketing
  31. 31. From clothing to home products….
  32. 32. GE opens up patents on Quirky
  33. 33. T Where are the sources today of sustainable competitive advantage? FIRM #1 Innovation Networks of relationships Brand & Reputation Teigland 2010
  34. 34. Innovation in automotive design/production “Local Motors is the place for people to create influential vehicles together.” http://www.youtube.com/watch?v=azCRuwtE_n0
  35. 35. Leading into the Third Industrial Revolution Part I Leading through Social Media Part II Collaborative Innovation Part III The Sharing Economy
  36. 36. What is the Sharing Economy? http://www.torbenrick.eu/blog/strategy/the-sharing-economy-is-changing-consumer-consumption/
  37. 37. Uber Global platform for local community collaboration
  38. 38. Global platform for local community collaboration Launched June 2010 USD 17 bln valuation 43 countries globally Uber Limited physical assets UberPop, Uber Rush, ??
  39. 39. Internet – A Technical Glue Petra Sundström
  40. 40. Big Data is now big money Tomas Larsson, Sep 2012 http://hbr.org/2012/10/data-scientist-the- sexiest-job-of-the-21st-century/ar/1
  41. 41. DHL’s MyWays
  42. 42. The future is already here, it’s just not very evenly distributed. - William Gibson
  43. 43. Thomas Jefferson (1816) “Laws and institutions must go hand in hand with the progress of the human mind.” The problem is that the human mind itself can’t keep pace with the advances that computers are enabling. http://wadhwa.com/2014/04/15/mit-technology-review-laws-and-ethics-cant-keep-pace-with-technology/
  44. 44. How should organizations react?
  45. 45. Strategic partnership +
  46. 46. Internal corporate crowdfunding iFundIT  More than 300 participants  Entry-level workers to VPs  Given $2,000 to invest over 8 week period  Choose internal projects in which to invest
  47. 47. “Keep your enemies close…”
  48. 48. Raise awareness of how to use social media
  49. 49. Models of Knowledge Creation The Firm E.g., Microsoft ~ Built by employees within organizational boundaries vs The Collective E.g., OpenSimulator ~ Built by users and distributed freely regardless of affiliation Teigland, Di Gangi, & Yetis 2012
  50. 50. What’s around the corner? 24x7 Global Internet Collaboration + Open Source + 3D Printing $60,000 $150 Available for free download on http://mashable.com/2013/02/13/robohand/ Where is the firm?
  51. 51. Some questions…  What basic assumptions about value creation will no longer hold?  What opportunities are there for your company related to the future of money, collaborative innovation, and the sharing economy?  What strategic challenges are there within the nearest 2-3 years in connection with the future of money, collaborative innovation, and the sharing economy?  What will you do tomorrow at work as a result of today’s discussion?
  52. 52. From the mobility of goods to the mobility of financial capital to … Teigland, JVWR, 2010 ...the “mobility” of labor?
  53. 53. If you love knowledge, set it free… Robin Teigland robin.teigland@hhs.se www.knowledgenetworking.org www.slideshare.net/eteigland www.nordicworlds.net @RobinTeigland If you like this presentation and would like to contribute to our research, we accept bitcoins: 14hs4JbnQLXE87GGzu84uXGaspmxmnLpwC. Thank you!!!!!

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