Personal Information
Organização/Local de trabalho
Chicago, ILLINOIS United States
Cargo
Founder & Principal Strategist
Setor
Advertising / Marketing / PR
Sobre
Innovative thought leader. Midwife to deeper and better consumer empathy, brand insights and creative ideas.
Disciplined strategist. Understands brands and how consumers connect with them across their lifecycle. Shapes strategies and insights into brand experiences that grow relationships and drive valuable behaviors.
Trusted client advisor and partner. Gets their vision and challenges, earns their respect and confidence. Skillful at building bridges, fostering collaboration and raising the overall strategic bar.
Creative catalyst. Energizes the concepting process, encourages new thinking and provokes exceptional work.
Specialties:
Persona Development, Creative Strategy, Brand Devel...
Marcadores
user experience
brand
personas
associations
strategy
mobile
marketing and advertising
customer experience
internet marketing
empathy
content strategy
marketing
retention
loyalty
telecommunications
sustainability
communities
consumer goods and services
cpg
millennial
fomo
acquisition
influencers
social media
Ver mais
Apresentações
(3)Gostaram
(28)Advertising and the role of creativity
edward boches
•
Há 8 anos
Creative Brief Workshop
Beloved Brands Inc.
•
Há 12 anos
Brand Positioning Workshop
Beloved Brands Inc.
•
Há 11 anos
Brand Plan Workshop
Beloved Brands Inc.
•
Há 12 anos
Tackling Roll-Out Complexity – Global Delivery Of Digital Brand Services: Nolte & Laute
Day Software
•
Há 14 anos
Business Strategy + Brand Strategy
VCU Brandcenter
•
Há 9 anos
GREY Food Trends 2/2013
GREY Germany
•
Há 10 anos
12 Trends from Cannes 2011
The Social Practice
•
Há 12 anos
The Planner Survey 2010
Heather LeFevre
•
Há 13 anos
POETS AND QUANTS: HOW BRAND PEOPLE CAN LEARN TO LOVE BIG DATA
Tom Morton
•
Há 12 anos
Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook
Society of Digital Agencies
•
Há 13 anos
Havas Sports & Entertainment Global Review of 2011 and 2012 Predictions
Havas Sports & Entertainment
•
Há 12 anos
The Birth Of A Grand Strategist By Waqar Riaz
Waqar Riaz
•
Há 14 anos
PSFK Future of Retail Report 2012
PSFK
•
Há 11 anos
Visualizing the Agency of the Future
JESS3
•
Há 12 anos
Mirren Conference: The Way Forward, Bob Greenberg (R/GA)
Mirren Business Development
•
Há 13 anos
100 Bullet Points from #CannesLions 2011 by @jessedee
Jesse Desjardins - @jessedee
•
Há 12 anos
Connections Planningness
Jason Oke
•
Há 14 anos
The Long Wow
brandonschauer
•
Há 16 anos
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters
Taly Weiss
•
Há 14 anos
Digital is dead
Kai Platschke
•
Há 13 anos
Stop Saying Viral - A Case for Spreadable Media
Eva Hasson
•
Há 14 anos
Consumer Health Online -- Not One Size Fits All
University of Michigan Taubman Health Sciences Library
•
Há 16 anos
Meet Charlene
Janet Clarey
•
Há 16 anos
The Brand Gap
coolstuff
•
Há 17 anos
Digital + Marketing 101
Joanna Peña-Bickley
•
Há 16 anos
Digital Experience Design + The Digital Agency
David Armano
•
Há 17 anos
Next Generation Social Marketing
Nedra Kline Weinreich
•
Há 17 anos
Personal Information
Organização/Local de trabalho
Chicago, ILLINOIS United States
Cargo
Founder & Principal Strategist
Setor
Advertising / Marketing / PR
Sobre
Innovative thought leader. Midwife to deeper and better consumer empathy, brand insights and creative ideas.
Disciplined strategist. Understands brands and how consumers connect with them across their lifecycle. Shapes strategies and insights into brand experiences that grow relationships and drive valuable behaviors.
Trusted client advisor and partner. Gets their vision and challenges, earns their respect and confidence. Skillful at building bridges, fostering collaboration and raising the overall strategic bar.
Creative catalyst. Energizes the concepting process, encourages new thinking and provokes exceptional work.
Specialties:
Persona Development, Creative Strategy, Brand Devel...
Marcadores
user experience
brand
personas
associations
strategy
mobile
marketing and advertising
customer experience
internet marketing
empathy
content strategy
marketing
retention
loyalty
telecommunications
sustainability
communities
consumer goods and services
cpg
millennial
fomo
acquisition
influencers
social media
Ver mais