Seja a primeira pessoa a gostar disto
Micro and small business is of great importance in the generation of employment and income in the tourism sector, especially in peripheral areas, which face serious challenges in their socioeconomic development. International researches have discussed about these businesses over the last two decades, however it has so far been little explored in the Brazilian distribution channel literature, which has been devoted to analyzing hotel chains in large urban areas. In this context, there is relevance of this research in greater depth in the analysis of marketing practices and distribution of micro and small accommodation in an important winter destination. The main objective of this research is to analyze the distribution channels in micro and small accommodation in Urubici, a peripheral region in south of Brazil. The survey was conducted in the mountainous region of the state of Santa Catarina, known nationally for its winter, but presents very difficult in its socioeconomic development. The study is characterized by having qualitative and quantitative approach. Data collection was conducted through personal interviews with semi-structured script with 19 entrepreneurs, a total of 50 possible. There was a compilation of socio-economic, infrastructural and tourist data that enable classifying Urubici as peripheral destination in the state of Santa Catarina. Results indicate that the sample of accommodation have a simple structure of distribution, with great emphasis on direct sales. It is identified the existence of internal factors relating to the characteristics of the business and external , related to peripheral attributes of Urubici , which directly or indirectly influence the distribution structure of the components of the sample.