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Web Personalization 101

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Skalla Marketing
Skalla Marketing

Web personalization involves tailoring website content and advertisements to a user's preferences and behavior. It began in the mid-1990s and works by tracking a user's explicit preferences or implicit behaviors to serve personalized recommendations. Personalization can increase online conversion rates and save users time by focusing on relevant information. However, it also risks lack of relevance, credibility, privacy, or annoyance to users. Experiments showed that after browsing but not buying items, personalized recommendations for similar products were displayed upon the user's return to the site.

TechnologyBusiness
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Web Personalization
Web Personalization Web Personalization By: Elizabeth Kulin, Rahul & Noureddien Direct and Database Marketing
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Methods of web personalization ,[object Object],[object Object],[object Object],Examples: igoogle, symbaloo, netvibes
How Web Personalization works
Networks for Websites: Quigo Adsonar, finditquick.com, Adbolt.com Search Engines: Google AdSense, Yahoo Contextual Advertising Website : Search Engine: Banner Pop-up ads Side bar ads
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