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‘i-am’ digital


 User Experience
Research & Design
       Limango
     Pre-analysis
What We Do




             ‘i-am’
in i-am digital...


           We do in terface design




            self	
  service




                                     ‘i-am’
‘i-am’
experience is
 everything
           espe
                cial
           e-co      ly fo
                mm         r
                    erce



                       ‘i-am’
Main Determinants

                   im
       usability     ag
                       e




                           ‘i-am’
Use Flow


                 Inform
                              Attract


                                        Navigate




                                        Decide
    Advocate

               Wait       Purchase




                                                   ‘i-am’
Attract




          ‘i-am’
Attract




          determines




                       ‘i-am’
Attract




          ‘i-am’
Attract




          ‘i-am’
Attract




          ‘i-am’
Attract




          www.markafoni.com     www.limango.com




                              ‘i-am’
Attract




          ‘i-am’
Attract




          ‘i-am’
Attract




          ‘i-am’
Attract




                        In or a on	
   oa :	
   ts	
  re a onsh 	
  to	
  on ne	
  e oratory	
  
          an 	
  sho   ng          Interna ona 	
   o rna 	
  o 	
  In or a on	
  
                            Manage ent,	
  20,	
  
                                                                                                   ‘i-am’
Attract




          ‘i-am’
Attract




          ‘i-am’
Attract




          ‘i-am’
Attract




   “...any hesitation or suspicion caused
   by a missing information, bad design,
       loading problem etc is the main
        reason for leaving the page...”




                                        ‘i-am’
Attract




          ‘i-am’
Attract




          ‘i-am’
Attract




          ‘i-am’
Attract




    “...users tend to leave the page if they
         face any structural problem or
           difficulty in the process of
        filling the membership forms...”




                                               ‘i-am’
Navigate




           ‘i-am’
Navigate




                           -­‐
                   ,	
  
           ,	
  

                                 ‘i-am’
Navigate




           ‘i-am’
Navigate




           ‘i-am’
Navigate




           ‘i-am’
Navigate




           ‘i-am’
Navigate




           ‘i-am’
Navigate




           ‘i-am’
Navigate




           ‘i-am’
Navigate




           ‘i-am’
Navigate




           ‘i-am’
Navigate




           ‘i-am’
Navigate




           ‘i-am’
Navigate




           intent




                    ‘i-am’
Navigate




           ‘i-am’
Navigate




           intent




                    ‘i-am’
Navigate




           ‘i-am’
Navigate




           ‘i-am’
Decide




         ‘i-am’
Decide




         ‘i-am’
Decide




         ‘i-am’
Decide




         ‘i-am’
Decide




         ‘i-am’
Consumers show a greater preference for
         those web sites that provide them with


Decide
         efficient tools for acquiring information
         and forming knowledge about the
         alternatives available. Specifically, when
         products are displayed on the computer
         screen, designers should focus on present-
         ing the information in a schematic way.
         Moreover, if this information is organised
         in a list or table where all the products can
         be assessed consecutively, the perceptions
         about the web site may be enhanced. (The
         effect of product presentation mode on
         the perceived content and continent
         quality of web sites)




                                   ‘i-am’
Decide




         ‘i-am’
Decide




         ‘i-am’
Decide




         ‘i-am’
Decide




         ‘i-am’
Decide




         ‘i-am’
Decide




         ‘i-am’
Decide




         ‘i-am’
Decide




         ‘i-am’
Decide




         ‘i-am’
Decide




         ‘i-am’
Decide




         ‘i-am’
Decide




         ‘i-am’
Decide




         ‘i-am’
Purchase




           ‘i-am’
Purchase




           ‘i-am’
Purchase




           ‘i-am’
Purchase




           ‘i-am’
Purchase




           ‘i-am’
Purchase




           ‘i-am’
Purchase




           ‘i-am’
Purchase




           ‘i-am’
Purchase




           ‘i-am’
Purchase




           ‘i-am’
Purchase




           ‘i-am’
Wait




       ‘i-am’
Wait




       ‘i-am’
Wait




       ‘i-am’
Wait




       ‘i-am’
Wait




       Anticipation for the future




                                     ‘i-am’
Advocate




           ‘i-am’
Advocate




           ‘i-am’
Advocate




           ‘i-am’
Advocate




           ‘i-am’
Advocate




           ‘i-am’
Advocate




           ‘i-am’
Advocate




              ‘i-am’
           ‘i-am’
Advocate




           determines




           	
  
           	
  	
       ‘i-am’
Advocate




           ‘i-am’
‘i-am’ digital



Thank you!
     Limango
   Pre-analysis
Limango Pre-Analysis

    METHOD


   THE USER




                       ‘i-am’

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