21. Attract
“...any hesitation or suspicion caused
by a missing information, bad design,
loading problem etc is the main
reason for leaving the page...”
‘i-am’
25. Attract
“...users tend to leave the page if they
face any structural problem or
difficulty in the process of
filling the membership forms...”
‘i-am’
51. Consumers show a greater preference for
those web sites that provide them with
Decide
efficient tools for acquiring information
and forming knowledge about the
alternatives available. Specifically, when
products are displayed on the computer
screen, designers should focus on present-
ing the information in a schematic way.
Moreover, if this information is organised
in a list or table where all the products can
be assessed consecutively, the perceptions
about the web site may be enhanced. (The
effect of product presentation mode on
the perceived content and continent
quality of web sites)
‘i-am’