Marketing Membership In Good Times And Bad

E
Marketing Membership  in  Good Times & Bad
Erik Schonher   Vice President Marketing General Inc.
Membership Marketing is a  Strategic Issue ,[object Object],[object Object]
Know Your Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Membership Dashboard
Then You Can Calculate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Understand Your Environment
[object Object]
Understand Your Environment
Understand Your Environment Over 55%+
Understand Your Environment ,[object Object]
Understand Your Environment
Understand Your Environment ,[object Object]
Understand Your Environment
Summary of Channels and Key Uses Media Key Uses Pros  Cons Direct Mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E-Mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Telephone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Face-to-Face ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Make it Personal
Make it Personal ,[object Object],[object Object],[object Object],[object Object],[object Object]
Make it Personal ,[object Object],[object Object]
Special Offers
Special Offers ,[object Object],[object Object]
 
Don’t Give Up In Your Renewal Marketing ,[object Object],[object Object],[object Object]
Don’t Give Up In Your Renewal Marketing
Don’t Give Up In Your Renewal Marketing
Don’t Give Up In Your Renewal Marketing ,[object Object],[object Object]
Don’t Give Up In Your Renewal Marketing
Thank you ,[object Object],[object Object],[object Object],[object Object]
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