The document discusses how to crowdsource content from members for an organization. It recommends making contributing content easy and fun for members by simplifying the process and enabling them to share content on their own terms. The document also stresses the importance of having fresh, engaging content like images and videos to drive traffic and encourages assigning roles and creating a content calendar to optimize and streamline the creation of member-generated content.

1. “If you were to start an organization
today, would it look like it does now?”
#ISAE2014

2. Open Source Software for Associations and Non Profits
WE JUST WANT TO
CHANGE THE WORLD
AS WE KNOW IT.
AND WE WILL.
@eschipul at #isae

3. GRATUITOUS CUTENESS
HONEST QUESTION NEXT.

4. Or would you tell the story differently?

5. #ISAE2014#ISAE2014
Crowdsourcing
Content
For
Your
Members
Ed
Schipul
|@eschipul
|
@tendenci
!
ISAE
2014
|
#ISAE2014
5
#ISAE2014

6. @twitter handle #talk
WE
JUST
WANT
TO
CHANGE
THE
WORLD
AS
WE
KNOW
IT.
AND
WE
WILL.

7. #ISAE2014
7
CONTENT
MEANS
ENGAGEMENT
1. Fresh
Contents
Drives
Interest
2. An
Image
is
Worth
a
Thousand
Words
3. Make
it
Simple
for
your
Members
to
Contribute
4. Delegate
-­‐
Roles
and
Schedules
#ISAE2014

8. CONTENT TRENDS

9. Tablet Stats

10. MOBILE OPTIONS
Separate Site/Pages Responsive Designvs.
m.ymcahouston.org cmhouston.org

11. Mobile Stats

12. #ISAE2014#ISAE2014
12
A
Picture
is
Worth
A
Thousand
Words

13. Trend:
MAKE
THEM
THE
HERO!
13

14. #ISAE2014#ISAE2014
Examples
14

15. 15
google.com/trends

16. #ISAE2014#ISAE2014
!
Resources
for
making
infographics:
•http://bit.ly/infographictips
•http://bit.ly/infographictips2
•madewithover.com
16

17. #ISAE2014#ISAE2014
17

18. #ISAE2014#ISAE2014
“Make
everything
as
simple
as
possible,
but
not
simpler”
-­‐Albert
Einstein
18

19. #ISAE2014#ISAE2014
19

20. #ISAE2014#ISAE2014
People
(all
ages)
already
making
their
own
content
20

21. SOME OF IT IS CUTE!

22. #ISAE2014#ISAE2014
Internet
and
social
network
usage
is
growing
exponentially
22
Upwards
trends
in
Internet
usage Upwards
trends
in
social
network
usage

23. #ISAE2014#ISAE2014
Enable
Members
to
Contribute
on
THEIR
Terms.
23

24. NYT Survey: 68% of people said they
“Share to give people a better
sense of who they are and
what they care about.”

25. HELP THEM PLAY

26. BECAUSE PLAY IS FUN!

27. #ISAE2014#ISAE2014
27
Have
A
Content
Calendar

28. –Johnny Appleseed
“Type a quote here.”
28

29. #ISAE2014#ISAE2014
29
Put
Someone
In
Charge
1.Decide
requirements
2.Assign
roles
3.Optimizes
and
streamlines
content
creation
4.Puts
someone
in
place
in
times
of
crisis

30. @eschipul handle #ISAE
B U T M I N D S E T D O E S N ’ T C H A N G E
AC T U A L F O R M E R E M P LO Y E E G I T H U B CO M M U N I T Y
PA R T I C I PAT I O N O N A L L P R O J E C T S A F T E R D E PA R T U R E
TAKEAWAY
Just because
you believe in
Open Culture
doesn’t mean
your members
believe in it.

31. #ISAE2014#ISAE2014
Red
Cross
Rogue
Tweet
31

32. #ISAE2014#ISAE2014
32
Retaining
Contributors

33. #ISAE2014#ISAE2014
33
Accountability
1.Goals
2.Deadlines
3.Follow
Up

34. Think Shareable
•Top 10 Ways to...
•Hot Topics/In the News
•Infographics
•How to/FAQs
•Tag People
•Local Content
•Revisit/Update Popular
Content

35. • “YouTube for
Presentations”
• Share webinars, public
speaking, documents
• Embed YouTube videos
• Business-Oriented
content

36. • Lifestyle
• Curated Content - 80% are
repins
• Inspiration/Aspiration
• Demographic: College
Educated Women

37. • 12% of web users
• Demographics:
• Age 18 - 29
• Even Men/Women
• College-Educated
• Now with video!

38. #ISAE2014#ISAE2014
Simplification
=
Automation
38
http://jimmyzimmerman.com/wp-content/uploads/flywheel.swf
#ISAE2014

39. UNPREDICTABLE? YES

40. #ISAE2014
40
In
Summary
1. Fresh
Contents
Drive
Traffic
2. An
Image
is
Worth
a
Thousand
Words
3. Make
it
Simple
for
your
Members
to
Contribute
4. Define
Permissions
and
Roles
#ISAE2014

41. #ISAE2014#ISAE2014
41

42. !
Ed Schipul
Blog: eschipul.com
Flickr: www.flickr.com/eschipul
Twitter: www.twitter.com/eschipul
Slideshare: www.slideshare.net/eschipul42
WE JUST WANT TO
CHANGE THE WORLD
AS WE KNOW IT.
AND WE WILL.