More Related Content Similar to Connecting with stakeholders using social media, MASWCD Dec. 2011 (20) Connecting with stakeholders using social media, MASWCD Dec. 20112. SOIL & WATER CONSERVATION DISTRICTS
Info & advice for landowners
Conservation education
Cost-share
Water quality
Planning
Youth
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3. WORKSHOPS
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4. WORKSHOPS
John Peterson photo
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8. CRITERIA
Accessible
Scalable
Efficient
Impactful
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9. SCENARIO: NEWS
When your issue is in the news, you want to
know about it.
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10. GOOGLE ALERTS
Custom alerts based on your keywords
Email or RSS
http://www.google.com/alerts
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11. SCENARIO: SHARING NEWS
When you see quality news, you want to
share it with your network.
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12. SOCIAL MEDIA
1. Quick sharing from browser to Twitter,
Facebook, etc via applications
2. Live and scheduled tweets about core
content, events, news, etc.
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13. SOCIAL MEDIA
http://twitter.com/MyMNwoods
http://z.umn.edu/MMWfb
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14. SOCIAL MEDIA: WORKFLOW
Google alerts deliver news
RSS reader (or email) +Hootsuiteor Tweetdeck
Set it and forget it.
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15. SHARING VIA SOCIAL MEDIA
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16. SHARING VIA SOCIAL MEDIA
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18. SET IT AND FORGET IT
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19. SOCIAL MEDIA: ROI
Investment: 1-3 hrs/wk (variable) spent
scheduling, responding, posting
Return: More accessible to next generation?
Handy, versatile tool. Good way to build
community.
Net: Slightly positive.
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20. ADD CONTENT THAT UPDATES
ITSELF
“Headlines” widgets
Build your own from RSS
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21. OAK WILT “WIDGET”
Embeddable anywhere
Automatically updates
Links to our oak wilt page
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23. DISCOVERABLE: OAK WILT
WIDGET ON DNR
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24. OAK WILT WIDGET: ROI
Investment: A bit of stress
Return: The widget accounts for 61% of all views
of the oak wilt status page. Of these
viewers,45% go on to view other content
Consolidates oak wilt info, helps partners
Net: Slam-dunk
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25. WHEN THEY NEED
INFORMATION,
WILL THEY KNOW
WE EXIST?
Creative Commons licensed
Flickr photo byC.K. Hartman
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26. SHARING VIA EMAIL: MONTHLY
UPDATE
More landowners use email than social
media
Awareness
Adding value to other offerings: Field days,
other events
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29. EMAIL UPDATE: ROI
Investment: $22 and 6-12 hrs/mo
Return: Huge increase in site traffic. Increases
awareness of upcoming events, content
Net: Slam-dunk
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30. GET MORE VALUE FROM CORE
WORK
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31. GET MORE VALUE FROM CORE
WORK
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32. FLICKR
Add comments, descriptions, etc.
Example: http://flic.kr/p/36yVQP
Smartphone: Immediate upload
Desktop: FlickrUploadr
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33. YOUTUBE
Quick videos of real-world, practical situations
Examples:
1. Video shot with my phone:
http://youtu.be/TzDl3eq_pu8
2. Landowner story (Flip Video cam)
http://youtu.be/WsU0GdKkKHs
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34. GOOGLE CALENDAR, RSS FEEDS
Encourage other orgs to display your content
Or, display ours.
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37. THE BIG PICTURE
Incremental changes: One step at a time
Focus on adding value to other offerings
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38. WORKSHOPS
Peter Smallidge, Cornell
Cooperative Extension
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39. WEBSITES
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40. HOW TO DO IT???
Scheduled content for Facebook & Twitter:
Hootsuite
Tweetdeck
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42. EMBEDDING CONTENT
Getting familiar with embed code: Presentations,
videos, photo slideshows, more.
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43. EMBED CODE
Flickr: Jesseklein(source)
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44. HAVE A SOCIAL MEDIA BUDDY
Learn together. Nobody knows everything, there
are no dumb questions.
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45. KNOW HOW TO TURN IT OFF
People get that you don’t work 24/7. These are
your tools—you own them, they don’t own you.
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46. FOCUS
Flickr:worldeconomicforum(source)
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47. HAVE FUN, LEARN AS YOU GO
Flickr: Jesseklein(source)
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Editor's Notes Increasing expectations and declining resources leave us with our hands full at times. We need to help learners squeeze every ounce of value out of the work we put in. More people are online every year. We need to be there when they go looking. Goal is not to build a media empire. Goal is to squeeze more public value out of existing work. MMW, others can focus on content. You focus on service, relationships, visibility, value.