2. What I did
In order to better understand this topic, I did some
research on the ways how current films address
their audiences. I looked at the official website of
GIRL WITH DRAGON TATTOO and the Facebook
page of SHIFTY. I understood the importance of
the use social media after doing the research, so
here is what we decided on doing for our film
ZEST.
3. • As Facebook Is one of the
biggest social platform,
we created a Facebook
page for our comedy:
ZEST. In order to attract
and address audiences
directly, build awareness,
raise their interests and
keep them updated, we
update our page regularly
by
1. Putting photos up
2. Putting exclusive news
3. Interact with fans and
audiences by replying
their comments and
asking them questions
eg. What do you think
will happen at the end
of the film?
4. Interactive quizzes
5. 5. update the film’s
‘status’
4. Word of mouth
Word of mouth is a critical aspect and it can be
achieved by using Facebook. If people ‘like’ or
comment on our page, social recommendation
will be created and it can be on of the most
powerful trigger for a cinema visit, and in this
case, simply just to watch our opening sequence
so we can attract and address audiences
indirectly.
5. Twitter
• Twitter is
another social
media page we
made use of in
order attract and
address
audiences.
• It is very similar
to Facebook and
we use it to keep
up our
audiences up to
date and create
word of mouth
through re-
tweeting.
6. Website
• As it stated on FDA the internet helps distributors to start building awareness of a
new film at a very early stage. Even before principal photography begins, they may
release news snippets or teaser images online, seeding interest among fans. So we
created our official website to attract and address audiences.
On our website we made use of a striking image that attracts the audience and signals
genre.
1. Name of director (some audiences like to follow favorite directors and knowing
the director makes them feel confident about what they are going to see)
2. Quotes from newspapers or magazines
3. The storyline
4. Interactivity (interactive games in reward of cinema tickets)
5. Gallery of pictures so audiences can view the process of the film
7. P&A
• The main image distilling the appeal of the film- its stars,
theme/genre, credits and often a tagline to whet audiences’
appetites. Built-in audience appeal
• We chose to capture an image of the characters Heston and Dani
facing back to back, and created the poster suing that image. It is
mainly focused on our leading characters to convey the positive
emotions of our film.
8. This is the reasoning behind our
decisions to create these platforms,
this is an account of our research
• I looked at the girl with the dragon tattoo
9. • This site offers trailer,
production
information and
gallery of stills. Apart
from that, there is also
a ‘game’ page, and
their Twitter and
Facebook page. These
are ways that they can
address their
audiences. For
example this game
(see screenshot on the
right) creates interests
among the audiences,
especially people who
haven’t seen the film.
So we realized that the
internet helps
distributors to
advertise their films
and raises awareness
among audiences at a
very early stage, even
before the film is
done.
10. • I then looked at a
the Facebook page
of another film.
Shifty and on here
you can find the
latest activity,
actors interviews,
trailer, and
promotional
pictures. They have
got ‘2,525’ likes,
which are very
positive figures.
And from the
comments, we can
tell that it is really
successful film and
people like it.
11. I went on the FDA website and looked at the
videos about advertising and launching films
