Presentation for EBU colleagues about the where and whys of channels on YouTube.

1. VPRO & YOUTUBE

2. WHEN?
April 13th: first meeting
VPRO <> YouTube.
April 20th: VPRO
launches 4 YouTube
channels!

3. WHY?
The VPRO wants to be
where it’s (potential)
audience is.
The audience spends a
lot of time on YouTube.
Therefore the VPRO
wants to be present on
YouTube.

4. WHY?
Google is the default
content search engine.
YouTube is becoming
the dominant video
search engine.
You can only be found
by YouTube when you
are on YouTube ...

5. WHY?
We are working on
atomizing content.
Let people share,
embed and distribute.
YouTube is
instrumental in that
respect.

6. WHY?
People want your
content and put it on
the net anyway.
Benefit brandwise and
trafficwise. Start your
own channels.
Be offensive not
defensive!

7. HOW?
Don’t frustrate your
audience, give them
full content!
But point them to your
own rich internet sites
as well.
Make it a two way
thing ...

8. HOW?
We focus first and
formost on our own
sites, but wanna be
present on all valuable
platfoms
YouTube, iTunes, IPTV,
AppleTV, digital tv.

9. ISSUES
Rights. What are you
allowed to do with
which content?
How do you minimize
extra work? Digitizing...
Branding. How do you
make shure you
benefit?

10. ISSUES
Figures. How do you
make sures the views
on YouTube add to
your normal stats.
Marketing. How do
people find you within
the YouTube masses?

11. e.blom@vpro.nl