1. PR Do’s & Don’ts
Learn how to write press releases and maintain a positive online presence
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3. Dan Toy – PR Writer & Editor
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4. What’s on the Agenda?
• What is PR?
• How can press releases help your business?
• How to write a press release
• Understanding the need for reputation management
• Expanding your online presence
• Q&A with Dan Toy
6. What is PR?
In addition to being Pretty Rad, PR stands for public
relations, and it’s the practice of promoting your company
on and off the web while monitoring and reacting to external
buzz as it emerges.
What PR can DO for you:
• Share news, special deals, promotions
• Score press coverage
• Boost Search Engine Optimization (SEO)
• Improve online reputation
• Absorb consumer/client feedback
• Stay competitive
8. The PR Cheeseburger
INTRODUCTION
KEYWORDS
BODY PARAGRAPHS
ANCHOR LINKS
CONCLUSION
* Made with 100% organic keywords
9. Headlines: Make it Snappy!
DO: Grab the reader’s attention.
• A good headline should summarize the press release and catch someone’s eye.
DON’T: Make it too long.
• No one likes a run-on sentence, and a run-on headline will lose the reader before
they even get started.
DO: Choose exciting words.
• Words like NEW and LIMITED TIME and AFFORDABLE will entice customers to read
on.
DON’T: Use improper grammar.
• There’s nothing in the world more frustrating than the improper use of “their,”
“there,” and “they’re.” Grammar errors look unprofessional and sloppy.
10. Take Note
DON’T: Write this headline.
DO: Write something more like this headline.
Oceanic Airlines Highlights Limited-Time
Discounts on International Flights
11. A Proper Introduction
DO: Describe your company.
• The first thing a customer should see is the name of your business, what you do, and a
link to your website.
DON’T: Include too much information.
• The introduction is a good place to quickly summarize what the press release will be
about without an abundance of tidbits.
12. Beefing It Up
The body paragraphs of your press release should include details about your company’s
products, promotions, and services.
DO: Use keywords.
• If your press release is around 500 to 550 words in length, you can get away with using
approximately one keyword per paragraph.
• Great for Search Engine Optimization, or SEO, purposes.
DON’T: Spend too long on one subject.
• Six- to seven-sentence paragraphs will help maintain a
steady flow and keep your PR from becoming too dense.
13. Link Me
The concluding paragraph should leave the individual with additional
places to find your company.
DO: Go out strong.
• Link to your company’s website and social media profiles.
DON’T: Re-summarize everything.
• Repeating what you stated earlier
will only frustrate potential customers.
14. Putting the “Release” in “Press Release”
After your press release has been finalized, it needs to be distributed. Here
are a few great websites that let you distribute PRs for free:
• PR Log (http://www.prlog.org/)
• Free Press Release (http://www.free-press-release.com/)
• PR.com (http://www.pr.com/)
• 24-7 Press Release (http://www.24-7pressrelease.com/)
• PR Inside (http://www.pr-inside.com/)
16. Bad Reputation
Unlike Joan Jett, you should give a dang about your reputation, and here’s why: You
can gain more customers, reach more people, and procure more sales.
DO: Maintain multiple social media profiles.
• Being active online and interacting with clients will reflect well on your business
while drawing more people to your website.
DON’T: Get in trouble.
• Negative content will overshadow the positive.
21. PR You Ready?
• Press releases help promote news and boost SEO
• Follow the guidelines for best results
• Manage your online reputation
• Interaction is key
22. Request a Free Quote:
www.AjaxUnion.com
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800-594-0444
