1.
Presented by
Erin Brenner
Right Touch Editing
erin@righttouchediting.com
@ebrenner
Using Business Data to
Increase Your Profits

2.
How to Use Business Data
1. Collect data.
Gather information.
2. Analyze data.
Answer questions about the info.
3. Implement changes based on data.
Make changes using your answers.
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

3.
How Do I Increase My Income?
Editing Speed
Lead Data
Client Types
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

4.
Editing
Speed
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

5.
Why Track Your Editing Speed?
No matter
what the rate
structure,
you’re still
selling time!
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

6.
Determine Your Editing Speed
Collect:
• # words
• # hours
Calculate:
# words / 250 = # pages
# pages / # hours = editing speed
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

7.
Project: 400-Page Manuscript
Fast Pace
Editing speed:
8 pgs/hr
Time spent:
50 hours
Rate: $40/hr
Slow Pace
Editing speed:
4 pgs/hr
Time spent:
100 hours
Rate: $20/hr
© 2019 Erin Brenner www.righttouchediting.com
Deadline: In 2 weeks
Work hours per week: 40
Fee: $2,000
#EAC2019

8.
Tools for Calculating Editing Speed
• Invoicing software: FreshBooks, Zoho
• Time-tracking software: Toggl, Hours
• Spreadsheet software: Excel, Sheets
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

9.
Download the template at: http://bit.ly/BizTemplates
© 2019 Erin Brenner www.righttouchediting.com
Time Sheet Template
#EAC2019

10.
Lead Data
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

11.
Lead Data to Track
• Source of requests
• Wins and losses--and why
• Project details
• Editing speed, time & cost estimates
• Actual editing speed, time & cost
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

12.
Collecting Lead Data
• Emails
• Invoicing software
– FreshBooks
– PandaDoc
– More:
http://bit.ly/ProposalTools
• Spreadsheet
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

13.
© 2019 Erin Brenner www.righttouchediting.com
Lead Tracking Template
Download the template at: http://bit.ly/BizTemplates
#EAC2019

14.
Client
Types
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

15.
Bread-and-Butters
Steady work
Decent pay
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

16.
Blue Chips
Exciting work
Pays best or
opens doors
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

17.
Halley’s Client
Occasional
work
Fills gaps
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

18.
One-Offs
One and
done!
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

19.
Cattle Calls
Low-
paying
agency
jobs
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

20.
New Ventures
Passion
projects
Pays off
later
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

21.
Your Goal
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

22.
Categorize Your Clients
Collect for Each Client
• Invoice totals by month
• # of invoices
• Hourly rate or # of hours
annually
Calculate Worth
1. Assign clients to a
category.
2. Add up client income for
ea. category.
3. Add up income for all
categories.
4. Find percentage of
income for ea. category.
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

23.
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

24.
How to Get the Data
1. Gather data from time tracking and
invoicing software
2. Use Excel to analyze information and
calculate percentages.
3. Create a pie chart:
1. Using Excel: http://bit.ly/AddPieChart
2. Using Meta-Chart: http://www.meta-
chart.com/
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019

25.
© 2019 Erin Brenner www.righttouchediting.com
Client Distribution Worksheet
Download the template at: http://bit.ly/BizTemplates
#EAC2019

26.
Wrap-Up
To leveraging data:
1. Collect (and organize) the data.
2. Analyze the data.
3. Make changes based on your
analysis.
#EAC2019
© 2019 Erin Brenner www.righttouchediting.com

27.
Thank you!
Download
The templates:
bit.ly/BizTemplates
Ask Questions
Contact me with your
questions:
erin@
righttouchediting.com
@ebrenner
© 2019 Erin Brenner www.righttouchediting.com
#EAC2019