What's next for big corporations with global web sites, trying to keep up with the insane rate of change of technology? This presentation was part of LBi Sweden's »What's next« conference in 2011.

1. DON'T TRY TO PREDICT THE FUTURE.
ORGANIZE YOURSELF TO ADOPT TO IT.*
Creating the perfectly blended digital ecosystem
*

2. THE DESKTOP BROWSER IS NOT THE
WORLD.
And neither is the iPhone!

3. TYPICALWEBSITE.COM

4. GREAT FOR DESKTOP BROWSERS
ON BROADBAND CONNECTION

5. NOT SO GREAT ON THE IPAD, IPHONE,
BLACKBERRY, DROID, GALAXY S, NEXUS
S, SE ARC, ...

6. BUT DON'T BUILD ONE SITE FOR
DESKTOP BROWSERS, ONE FOR
SMART-PHONES, ONE FOR TABLETS,
ONE FOR EVERY FUTURE DEVICE...

7. BUILD A SINGLE WEB INTERFACE
THAT RESPONDS TO SCREEN SIZE
AND DEVICE CAPABILITIES.

8. USE CONTEMPORARY STANDARDS LIKE
HTML5 AND CSS3, BUT DEGRADE
GRACEFULLY FOR OLDER BROWSERS.
NEVER LOOK BROKEN.

9. FREE THE DATA

11. BUT IT IS ONLY ACCESSIBLE ON
TYPICALWEBISTE.COM, AS A WEBPAGE,
FOR DESKTOP BROWSERS

12. BUILD WELL DELIMITED SERVICES WITH
PUBLIC APIS BASED ON OPEN STANDARDS

13. A SERVICE FOR IMAGES, A SERVICE FOR
MOVIES, A SERVICE FOR METADATA, A SERVICE
FOR CAR CONFIGURATION RULES

14. ANY SITE, APP, KINECT SHOW OFF OR
AUGMENTED REALITY INSTALLATION CAN
UTILIZE THE SAME DATA.

15. ADD METADATA
TO THE DATA

16. ANY IMAGE (MOVIE, ETC) YOU GET FROM
THE IMAGE SERVICE CAN BE LOOKED UP
IN THE METADATA SERVICE
http://www.youtube.com/watch?v=fj_yProUnEI

17. INFORMATION ABOUT MODEL, CONFIGURATION,
ETC ENABLES CROSS LINKING TO THE
CONFIGURATOR FROM ANY IMAGE.

18. THE REVERSE ENABLES
SEARCH DRIVEN CONTENT.

19. IT WILL REQUIRE A LOT OF MANUAL INPUT OF
TAGS, NO DOUBT. BUT SOME OF THE MOST
INTERESTING DATA IS GENERATED BY PEOPLE
INTERACTING WITH THE CONTENT.

20. IMPRESSIONS AND EXPRESSIONS (LIKE, SHARE,
UPLOAD,ETC) ARE MONITORED AND FED BACK
TO THE METADATA SERVICE AUTOMATICALLY.

21. REMIX
REUSE
MASHUP
For everyone

22. THE INNOVATION RATE OF TECHNOLOGY
IS EVER INCREASING. YOU CAN BE A PART
OF EVERY DIGITAL CHANNEL.

23. BY HAVING A SYSTEM OF REUSABLE
BUILDING BLOCKS, YOU CAN ADD
SPECIALIZED BLOCKS ON TOP OF THE
PILE AS NEW POSSIBILITIES EMERGE.

24. PROTOTYPE QUICKLY, LAUNCH EARLY,
AND LEARN FROM MISTAKES.

25. LET PEOPLE TRY IT OUT. SEE WHAT
THEY THINK, TEST DIFFERENT OPTIONS,
AND LEARN TOGETHER.

26. PEOPLE ARE ALSO CREATORS. LET
THEM USE THE APIS AND
COMPONENTS TO MAKE NEW STUFF.

27. LET THEM EMBED YOU CONTENT ON
FACEBOOK, THEIR BLOGS, WHEREVER
THEY HANG OUT.

28. LET THEM BUILD APPS, TOOLS, ART.

29. AND OF COURSE, BUILD THINGS YOURSELF TOO.

30. TOP 4
TECHNOLOGIES
TO WATCH

31. KINECT APPLICATIONS (THEY’RE NOT HACKS ANYMORE)

32. REAL-TIME 3D IN YOUR BROWSER

33. MOBILE AUGMENTED REALITY

34. RESPONSIVE WEB USING CSS 3