Vertical Booking CRS Overview 2017

1. the World’s most feature-rich hotel CRS

3. Today’s hotelier operates in a dynamic market, with
changing consumer behaviour in both traditional and new
source markets.
Your hotel digital presence should be optimised to
maximise online bookings from all channels, in
particular, your direct booking engine.
At Vertical Booking we listen to our hotel customers and
study techniques from leading online booking sites.
The result is the world’s most feature-rich hotel CRS
platform.
We focus on delivering the very best hotel booking
solutions, so you can focus on delivering the Art of Hospitality.

4. A complete hotel booking platform for both
independent hotels and multi-property brands.
Every step of the guest booking journey from
search to look and book, optimised
for greater booking conversion.
So much more than you’d expect from a hotel CRS platform.

5. Booking Engine
CRO Digital Gift Cards
Channel Manager Meta-search
Corporate MangementGDS Management Group Agreement
Upsell Tools
Spa BookerRate Intelligence Price Comparison

7. Speed Wins. Conversion is King.
Your booking engine needs to be fast, responsive and
optimised to convert ‘lookers to bookers’.
Every booking enquiry is an opportunity to build trust,
communicate value and smoothly move the customer
through the booking process.
Vertical Booking has developed advanced up-sell and
booking conversion techniques such as persuasive
messaging, secret deals, alternate availability search, OTA
price comparisons and much, much more.
Take a look for yourself.
Booking
Engine

8. Smart
Theme
For Business hotels
Simple, fast, with
complete information.

9. Advanced
Theme
For Leisure hotels
Highlights packages
and offers.

10. Villas
Theme
For Residences, Villas
and Hotels.
Highlights rooms or
apartment.

11. Premium
Theme
The most up-to-date,
complete, intuitive
and dynamic version.

12. Flexible Dates
Make the guest booking flow
as smooth as possible by
offering alternative dates if
there is no availability on the
initial availability search.
User-defined # of nights to
include in alternate availability
search.
Can be an automatic alternate
date display or guest initiated.
Advanced
Upselling
Tools

13. Online travel agents improve
booking conversion with
notifications and alerts to
drive a sense of urgency –
why don’t you?
Messages can be used at
different points of the online
booking.
Room Type, Rate, Hotel and
Booking Summary messages
can be triggered based on the
guest booking request.
Define with stay date or
booking date parameters for
specific booking messages.
Advanced
Upselling
Tools
Persuasive
Messages

14. With a reservation recovery
strategy, the booking engine
prompts customers who
are about to abandon the
reservation process with a
pop-up message to try and reel
them back in.
These messages are fully
customisable.
The module can include a
requestformthatisautomatically
sent to the CRO.
Advanced
Upselling
Tools
Reservation
Recovery Strategy

15. Increase occupancy and drive
more revenue with targeted
offers based on booking length
of stay for all or selected room
types or rate plans.
Flexible date triggers by day of
week to increase occupancy
and revenue on shoulder
dates.
Offers can be pre-defined for
specificstaydates,orreservation.
Advanced
Upselling
Tools
Alternative
Offers

16. Secret deals are an effective
way to entice guests to
register for additional benefits
or preferential pricing during
the booking process.
Your strategic pricing offers
can be protected behind the
Secret Deals function.
Convert more direct business
and give your guests a feeling
of exclusivity, with access to
these ‘member only’ offers.
Advanced
Upselling
Tools
Secret Deals

17. Messages claiming that
customers always get the
best price on the website are
effective, but the Window on
Travel Portals tool actually
shows the customer the prices
of the same room on the main
portals in real time, further
convincing them that there is
no need to shop around to see
if they can find a better offer.
The hotel reputation score
from those channels can also
be displayed to provide further
reassurance of the hotel product.
Book direct.
Advanced
Upselling
Tools
Window on
Travel Portals

18. High-performance Connectivity.
Not all online channels operate the same way and they are
constantly evolving.
We support every piece of functionality each channel offers,
so you spend less time inside extranets and more time
making smarter business decisions.
Pooled inventory, allotments, auto re-mapping, commission
reconciliation, stop-sell limits and close-out business rules
are just a few advanced features.
Don’t settle for anything less.
Channel
Manager

19. Maintain pooled
inventory or channel
allotments

21. One platform. More bookings.
Vertical Booking GDS connects you to a lucrative network of
more than 500,000 travel agencies who book corporate and
leisure travel on a daily basis.
No need to maintain another system. Use your existing hotel
product details such as room types, rates and booking
policies for next-gen seamless GDS distribution.
Apply your revenue and distribution strategy consistently
across all booking channels, including corporate negotiated
rates and group RFP opportunities.
Grab every booking opportunity.
GDS

22. Increased revenue. Added Convenience.
Ensure your spa menu and services can be booked online at
any time of the day, from anywhere in the world.
Maximise every sales opportunity for your spa facilities,
including integrated gift card sales and redemption.
Real-time availability means spa guests can book and
confirm their preferred service based on available service
times and eliminates overbooking.
Another way to delight your guests.
Spa
Booker

24. Better Pricing Intelligence
In a competitive hotel market, pricing intelligence gives you
the insight to support your online revenue strategy.
Ensure an ‘apples-to-apples’ comparison by measuring the
corresponding rate product from each hotel competitor, such
as flexible or non-flexible rates.
Multiple lengths of stay and pricing for single versus
double occupancy can be defined for regularly scheduled
rate checks, or on-demand.
Gain a competitive edge.
Rate
Checker

25. Benchmark your pricing
against your competitor hotels
either real-time or via
scheduled reporting.
Measure multiple lengths of
stay, different room types and
rate policies such as advance
purchase rates or unrestricted
rates.
With Rate Checker, you can
define your pricing policy
more intelligently, with data to
support those decisions.
Rate
Checker

26. The more you tell, the more you sell.
For a single property or large multi-seat call centers, the CRO
module is designed to streamline telephone-based sales
enquiries for your hotel.
Full quotation management system supports automatic quote
expiration and integrated guest confirmation from e-mail
directly into Vertical Booking.
Productivity reporting and flexible upsell or discount
functionality to support your professional telephone sales
strategy.
Step up your telesales game.
CRO

28. Destination Management System
A booking platform for Destinations or Travel Portals (OTA)
featuring advanced booking rules such as discounts by
length of stay and family policies.
Support for room only bookings or dynamic packages
derived from local or external providers.
ncludes a B2B sales channel for travel agent booking
support, including sales contract management. Telephone
sales and quotation management via the integrated CRO.
Boost your destination bookings.
DMS

29. 2 People - 0 Children

30. An Emerging Marketplace
In the world of online search, even the giant Google now
offers an Ad program specifically for hotel search.
This category of search is known as Hotel Meta-search
and includes many players, such as TripAdvisor, KAYAK,
Skyscanner and Trivago.
Manage your online campaigns across all Hotel Meta-search
channels within the Vertical Booking platform.
Extend your reach.
Meta-
Search

32. VERTICAL BOOKING USA CORPORATION
22115 NW Imbrie Street, NBR 326
Hillsboro, OR 97124
Ph. +1 503 343 4263
sales.usa@verticalbooking.com
VERTICAL BOOKING UK LIMITED
80 The Greenhouse
MediaCityUK, Manchester M502EQ
Ph. +44 (0)161713 3830
sales.uk@verticalbooking.com
VERTICAL BOOKING FRANCE
18, rue Pasquier 75008 Paris, France
Ph. +33 1 47 69 18 55
sales.eu@verticalbooking.com
VERTICAL BOOKING ITALY
A.E.C. Advertising and Electronic Commerce srl
Piazza Pontida, 7 24122 Bergamo (Italy)
Ph. +39 035 232366
sales@verticalbooking.com
www.verticalbooking.com